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CONTENTSJanuary / April 2014Anno 4 - n. 1

Skin Care

Collagen Peptides significantly reduce wrinkles

Gelita aG

Skin Care

Evenise™ – Discover the African spirit for even skin

Laura Colonescu, Sybille Buchwald-Werner,katie Becket

Human CaPitaL manaGement

Build a powerful career portal to attract top talent

Patrick ropella

PrevieW

Human CaPitaL manaGement

Using media to place your job advertisements

Patrick ropella

index

NutraCos Cosmetics - Vol. 3 (2013)

neWS

Cosmetics

Personal care

Cosmeceuticals

Phytoparmaceuticals

Cosmetics ingredients

Hair care

Lipids

Fragrances

In the next Issue

(MAY/AuGust)

2

4

8

11

17

20

21

- 2 -January/April 2014 Skin care

Skin care

Oral ingestion of VERISOL®

collagen peptides leads to apronounced, statisticallysignificant reduction of eyewrinkle volume. This is theresult of a recently publishedstudy focusing on the effect ofthese Bioactive CollagenPeptides® (BCP) on humanskin conditions (1). The studywas conducted by theDepartment of Dermatology,University of Kiel, Germany.“There is a direct impact ondermal extracellular matrixturnover stated Dr. STEPHAN HAUSMANNS, VicePresident Business Unit Health & Nutrition.“This is clearly demonstrated by a significantincrease in collagen and elastin synthesis, withthe result of statistically significant wrinklereduction after only 4, and even morepronounced after 8 weeks of treatment. Insimple words: The participants lookedconsiderably younger after the treatment”.

This study completes the results from aprevious VERISOL® study proving the effect ofVERISOL® on skin elasticity (2,3). Together theresults of the two studies provide a soundscientific foundation for the development ofinnovative nutricosmetics, which are used by agrowing consumer group to complement topicalapplications and follow a more holisticapproach to skin care

The study demonstrated the effectiveness ofVERISOL® on dermal matrix synthesis andwrinkle reduction. In a double-blind, placebo-controlled trial, 114 women aged 45-65 yearswere randomized to receive 2.5 g of VERISOL®

or placebo once daily for 8 weeks, with 57subjects included in each group (Figure 1).

Skin wrinkles were objectively measured in allsubjects, before starting the treatment, after 4and 8 weeks as well as 4 weeks after the last

intake (4-week regression phase). A subgroupwas established for suction blister biopsiesanalyzing pro-collagen I, elastin and fibrillin atthe beginning of the treatment and after 8weeks of intake.

After 4 weeks of treatment the BCP groupshowed a statistically significantly reduced eyewrinkle volume of more than 7.2% on average.This positive effect was more pronounced after8 weeks of intake (20.1%). In particulara maximum reduction in eye wrinklevolume of 49.9% was achieved.

Four weeks after the last productintake (4-week regression phase), theBCP treatment group still showed astatistically significant decrease in eyewrinkle volume of 11.5% (Figure 2).

Pro-collagen type I content wasincreased by 65%, elastin by 18% andfibrillin by 6% after 8 weeks of BCPtreatment (Figure 3).

Beside VERISOL® there are a number ofother specialty products in the BioactiveCollagen Peptides® line, optimized tosupport people’s health and wellbeing.FORTIGEL® is scientifically proven toregenerate joint cartilage and ease jointdiscomfort.

FORTIBONE® stimulates theformation of bone matrix tocounteract the reduction ofbone stability, especially inpost-menopausal women.PEPTIPLUS® helps strengthenconnective tissue, reduce themuscle loss and promotesbody toning. And for pets PETAGILE®

stimulates joint cartilagemetabolism for increasedmobility and performance.

GELITA announces new study results: Daily oral intake of 2.5 g VERISOL® Collagen Peptides reduces wrinkles and increases dermal collagen synthesis.

Collagen Peptidessignificantly reducewrinklesGelita AG

Uferstraße 7 – 69412 Eberbach, Germany – www.gelita.com

Figure 1 – Visible reduction of eye wrinkle volume after 8 weeks of BCP intake. Exemplarypictures of 2 participants of the active agent group before (left) and after (right) treatment.

Figure 2

Figure 3

- 3 -

Skin care

Skin care January/April 2014

REFERENCES

1) Proksch E. et al. “Oral Intake of Specific BioactiveCollagen Peptides Reduces Skin Wrinkles and IncreasesDermal Matrix Synthesis” Skin Pharmacol. Physiol.20 14 , 27, 113-9; www.karger.ch/Article/Abstract/355523.

2) “Collagen Peptides significantly improve skin elasticity”NutraCos Cosmetics 2 013 , 3 (3), 5.

3) Proksch E. et al. “Oral Supplementation of SpecificCollagen Peptides Has Beneficial Effects on Human SkinPhysiology: A Double-Blind, Placebo-Controlled Study”Skin Pharmacol. Physiol. 2 014 , 27, 47-55;www.karger.com/Article/FullText/351376.

In the Americas LARA NIEMANNMarketing Director - Americas2445 Port Neal Industrial RoadSergeant Bluff, IA 51054, USATel +1 712-943-1692lara.niemann@gelita.com

In Europe and ROWOLIVER WOLFHead of Advertising/Print Media/ExhibitionsGlobal Marketing & Communication/PRUferstraße 769412 Eberbach, GermanyTel +49 6271 84 2194oliver.wolf@gelita.com

MARKET AND CONSUMER DEMAND

Skin lightening products present one of themost rapidly developing segments within theskin care market. Global Industry Analysts (GIA)predicts that the skin lightening market is goingto exceed $ 19.79 billion by 2018 (1). The useof skin lightening products is widespreadamong women across Africa, Asia, LatinAmerica and Caribbean (2). The main regional market remains Asia-

Pacific, headed by Japan and followed by China,where whitening products make up nearly 30%of the total skin care market (3). India showsthe highest growth rates within the emergingskin care markets followed by BRIC countries(4,5). In comparison to Asia Pacific, where an

overall pale skin is a sign of health, wellbeingand wealth, in Europe consumers are moreinterested in a flawless skin with even toneshowing a healthy sun tanned appearance.Clear, blemish-free complexion represents alsoin Europe attractiveness and health. Besidesface care, hand and body treatments are alsoshowing an increase in consumer demand dueto visible age spots and their occurrence withage. An increasing number of women and menaspire to have even skin and today, including inEurope, many skin care products containingredients which support this. Therefore, it is not surprising that there is a

growing demand for products with beneficialeffects for even skin, including skin lighteningingredients helping to even out skin tone and toreduce the emergence of dark spots. Many skin whitening cosmetic products

contain chemical-derived whitening ingredientssuch as hydroquinone, arbutin, kojic acid andascorbic acid. However, there are reports whichsuggest that these ingredients could causeharmful reactions on the skin (6). In additionskin-sensitizing effects to sunlight are reportedand an associated increasing potential risk for

the development of related skin disorders.Reported adverse effects include itching,burning and swelling. Uncontrolled skindiscoloration or nail depigmentation may bealso encountered. Safe, effective and natural ingredients, where

skin lightening and even skin tone can bescientifically proven, are sought after asalternatives to those ingredients with potentialundesirable side effects.

EVEN SKIN - PHYSIOLOGY

Being the largest organ of the body the skin isalways under the influence of internal andexternal factors. The skin contains importantnetworks which are able to scavenge reactiveoxygen species. The redox balancing system isresponsible for regulating normal physiologicalprocesses and for protecting skin and theinternal organs against environmental damage.Fast restoration of the redox system balance

is necessary to maintain normal skin structureand functioning. Unbalanced redox system maylead to inflammation and accelerated skinaging. Visible signs can be skin irritation,redness and blemish. Ingredients withantioxidative and anti-inflammatory capacity aresuitable to smooth the skin and to support aneven skin (7).Pigmentation is related to melanin synthesis

and resulting melanin concentration in the skin.Melanin is a natural pigment, which protects theskin against UV light. This brown pigment isproduced naturally in human skin by the skincells called melanocytes. The amount ofmelanin in human skin is determined geneticallyand is also produced naturally when the skin isexposed to ultraviolet radiation from the sun. Aperson’s skin color depends on the type andamount of melanin produced in their skin.Increased number or activity of melanocytesresults in hyperpigmentation (skin darkening)

of the skin, while a decrease in number leadsto hypopigmentation (skin lightening).Ingredients which are able to reduce themelanin concentration may be suitable toreduce or equalize skin pigmentation (8).

EVENISE™ - THE AFRICAN SPIRITFOR EVEN SKIN

Kigelia africanaKigelia africana (syn. Kigelia pinnata) is anindigenous tree which belongs to theBignoniaceae family and is widely distributed

across sub-Saharan tropical Africa. Its habitatincludes riverine forest, wooded grassland,savanna and forest margins (9) and isparticularly suited to moist places. The semi-deciduous Kigelia tree can reach up to 20meters tall and is clearly recognizable by itsdistinctive large fruits, often described assausage-shaped leading to the common name,the sausage tree. In Southern Africa, the treefruits between December and June andindividual fruits can reach up to 30-90 cm longand weigh 8 kg or more. The flowers whichappear between August and October arevelvety red with yellow veins and bloom in longpendulous sprays (10) and are pollinated bybats at nights. The traditional use of Kigeliaafricana is widely reported in literature and

- 4 -

Evenise™ – Discover theAfrican spirit for evenskinLaura Colonescu 1

Sybille Buchwald-Werner 1Katie Becket 2

1. Vital Solutions Swiss AG – www.vitalsolutions.biz2. PhytoTrade Africa – www.phytotrade.com

January/April 2014 Skin care

Skin care

takes a number of forms using all parts of thetree. Kigelia fruits are commonly used to treat skin

ailments including eczema and psoriasis, alongwith the solar keratosis and malignantmelanoma. Topical applications also include thefirming of breasts, and women in the ZambeziValley are reported to apply cosmeticpreparations to their faces for a blemish freecomplexion (11). Along with topicalapplications, decoctions from the leaves, barkand fruits are used to treat conditions such asdigestive disorders, rheumatism, and aregargled to treat toothache. Studies have alsoreported antibacterial properties of the fruitwhich accounts for some of the applicationsalongside anti-inflammatory, and anti-malarial(12).Kigelia africana fruits are sourced for the

preparation of skincare ingredients fromacross Southern Africa through PhytoTradeAfrica’s network of members. PhytoTrade Africais a non-profit natural products tradeassociation for Southern Africa, supporting thedevelopment of sustainable, ethical andtraceable supply chains for indigenous plantproducts from the region. PhytoTrade supportsmembers and partners to comply withinternational and national legislation relevant tothe use of biological and genetic resources,and interacts directly with all stakeholders inthe value chain.

Evenise™Evenise™ is a natural skin care ingredient,

obtained by an innovative proprietary

technology following the consumer demand foreffective and safe ingredients for skin lighteningand even skin. Its beneficial effects arescientifically proven. The supply chain is fullycontrolled and traceable and meetsenvironmental and ethical standards.A unique collaboration within Blue Sky

Botanicals, PhytoTrade Africa and VitalSolutions enabled the combination of all keycompetences to turn innovative product ideas,based on African natural plants, into successfulskin care ingredients.Kigelia fruits used in the production of

evenise™ are largely harvested in Malawi bymembers of PhytoTrade Africa and ruralharvesting groups. The fruits are certifiedorganic by ECOCERT, a certificationorganization based in France which conductsinspections across the world. The sustainableharvesting of the fruits is assured by theEthical Biotrade Charter of PhytoTrade Africawhich guides members through sustainable andethical practices, both in terms of biodiversityconservation and socially driven initiatives. Theharvested fruits undergo primary processing in

Africa before being transferred to the nextactor in the supply chain, Blue SkyBotanics. Evenise™ is produced to strict quality

standards in the on-site modern purpose-built factory of Blue Sky Botanics in theUK. After water extraction of Kigeliaafricana fruits, a proprietarydecolourization technology is applied toobtain a colour acceptable to the cosmeticindustry, while maintaining the provenbeneficial skin effects. The SwissInnovation Laboratory by Vital Solutionsinvestigated the composition of Kigelia fruitextract and identified interesting amountsof protocatechuic acid, which has beneficialeffects contributing to even skin. Consequently, evenise™ is standardized on

protocatechuic acid by HPLC (High-Performance Liquid Chromatography).Protocatechuic acid, a phenolic acid naturallyoccurring in many fruits, vegetables and herbs,is well-known for its antioxidative and anti-inflammatory effects contributing to clear,blemish-free and smooth skin. The anti-inflammatory effects are based on thefree-radical scavenging capacity and inhibitionof lipid peroxidation. Other natural productshigh in protocatechuic acid and which arecomparable to Kigelia include acai, onions,green tea and hibiscus (13). Protocatechuic acid contributes to balanced

skin pigmentation and skin lightening by aproven effect to inhibit melanogenesis andtyrosinase (14).Evenise™ has scientifically proven effects

and is safe for use in skin care applicationswhich equalize skin tone, reduce itching,redness and the appearance of blemishes.

Evenise™ - Scientific DataAn in vitro study was carried out to

investigate the potential beneficial effects ofevenise™ for skin lightening and to supporteven skin. Skin lightening efficacy was

investigated by analyzing the impact of theextract on melanin synthesis. In comparison, investigation of enzyme

activity, like inhibition of tyrosinase does notfully confirm if the effect of reduction of theenzyme is not eliminated by other biologicalreactions consequently not leading to thetargeted skin lightening effect.The in vitro study demonstrated the potential

depigmenting effects of evenise™. The effectof evenise™ on melanin synthesis wasinvestigated using normal human epidermalmelanocytes (NHEM) stimulated by amelanocyte stimulating hormone (a-MSHanalog: ([Nle4,D-Phe7]-a-MelanocyteStimulating Hormone, NPD-MSH). Asbenchmark Kojic acid was used, a wellestablished skin whitening cosmetic ingredient. The principles of the test system, as well as

the results, are given in Figure 1 and Figure 2.The suitable safe concentrations to be testedhave been determined in a cytotoxicitypreliminary assay. Evenise™ strongly inhibitedthe melanin synthesis induced by NDP-MSHcomparable to Kojic acid.

CONCLUSION

A unique collaboration within Blue SkyBotanicals, PhytoTrade Africa and VitalSolutions enabled the combination of all keycompetences to turn innovative product ideasbased on African natural plants into successfulskin care ingredients.Intensive collaborative research led to the

discovery and development of a highly effectivenatural extract, which has been brought to themarket under the brand name evenise™. Thisinnovative natural extract from Kigelia africanafruits features a light natural colour obtained bya new decolourisation technology whilemaintaining efficacy. Carrying the “Spirit ofAfrica”, evenise™ helps to support an evenskin by reducing itching, redness andblemishes, and has scientifically proven skinlightening effects.

Evenise™ can be sourced from Blue SkyBotanicals and Vital Solutions Swiss AG.For more information, please see:www.evenise.de.

- 5 - January/April 2014Skin care

Skin care

Figure 1 – Procedure

Figure 2 – Melanogenesis inhibition

REFERENCES

1) McDougall A., 2013; www.cosmeticsdesign-asia.com/Market-Trends/Skin-lightening-trend-in-Asia-boosts-global-market.

2) Bunn S. et al. The Parliamentary Office of Science andTechnology 2013

3) Zhang X. 2011;www.chinadaily.com.cn/usa/weekly/2011-09/23/content1377546.htm 2011.

4) Narayan A. “A Lucrative Promise for India’s Men: WhiterSkin”, 2013;http://www.businessweek.com/articles/2013-12-05/makers-of-skin-lightening-creams-target-indias-me.

5) Leonard C. Global Cosmetics Industry 2011.6) Dadzie O.E. et al. Journal of the European Academy of

Dermatology and Venereology 2009, 23, 741-50.7) Korkina L. et al. Front. Biosci., Elite 2009 , 1, 123-41.8) Costin G. et al. The FASEB Journal 2007 , 21 (4), 976-

999) York E. et al. Royal Botanical Gardens, Kew;

www.kew.org/plants-fungi/Kigelia-africana.htm10) Jackson S., Beckett K. HerbalGram 2012 , 94, 48-59

11) Saini S. et. al. Natural Product Radiance 2009 , 8 (2),190-7

12) Olatunji G. et al. African Journal of Pure and AppliedChemistry 2009 , 3 (9), 158-64

[13] Mattila P. et al. J. Agric. Food Chem. 2002, 50 (13),3660-7

[14] Chou T. et al. J. Nat. Prod. 2010 , 73, 1767-74

- 6 -January/April 2014 Skin care

Skin care

CONTACT:

Vital Solutions Swiss AGDr. Laura ColonescuHauptstr. 137CCH-8274 Tägerwilen, SwitzerlandLaura.Colonescu@vitalsolutions.biz

Blue Sky Botanics Ltd Lee-Ann Brown Castle Farm, Upton BishopRoss-on-Wye HR9 7UW, UKextracts@blueskybotanics.com

NEWSNEWS

NEWSSEDERMA CERTIFIED COSMETIC INGREDIENT GOOD MANUFACTURING PRACTICESThe organism SGS has just awarded Sederma with the Cosmetic Ingredient Good Manufacturing Practices certification. Following an in-depth audit ofits manufacturing, testing and storage processes, Sederma has been assessed as meeting the requirements of the European Federation for CosmeticIngredients (EFfCI) guide for good manufacturing practices.

NEW PACKAGING FOR MEN’S SKINCARE COSMETICS BY MËNAJI WORLDWIDE, LLCReflecting the latest in prestige packaging, Mënaj i Sk incare has brought to market an updated look and feel for their best-selling HDPV Anti-ShinePowders. Mëna j i Wor ldwide, LLC , owner of the men’s grooming brand Mënaji Skincare, turned to Ber t Co . paper and company in TN to createtheir new look and package.“We were delighted to work with this niche, yet established brand in the rapidly growing men’s category. With a loyal male customer base, we needed toupdate and improve one of the brand’s HERO products to meet today’s new aesthetics, touch and feel. Our job was to create a more environmentallysound paper package that addressed their target male customer both visually and tactically, and be true to the brand’s DNA” BRIAN JOHNSON, VicePresident of Manufacturing.

ICONIX BRAND GROUP ACQUIRES BALANCE OF ICONIX LATIN AMERICAIcon ix Brand Group, I nc. announced that it has acquired the remaining 50% of Iconix Latin America from its joint venture partner, New BrandsGroup, S.A . , for $ 42 million.

INTRODUCING THE NEW! STRIVECTIN SD ADVANCED INTENSIVE CONCENTRATE FOR WRINKLES & STRETCH MARKSWant Your Youth Collagen Back? Str iVec t in, the leader in clinically-proven treatments for healthy, ageless skin, introduces the latest advancement inskin care science with StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks – a breakthrough new formula that includes ourmost potent combination of anti-aging technologies to date to yield visible skin transforming results starting in just 15 days. Containing StriVectin’sproprietary NIA-114® and Collagex-CE Wrinkle Repair Complex™, these cutting-edge actives penetrate the deepest layers of the skin to help boostcollagen (Types I and III) and significantly diminish the number, length and depth of fine lines and wrinkles. Over time, skin continues to improve bygenerating healthier skin cells from the inside out.

EXTRA GENTLE: DERMACAREExtra gentle care: that is the promise of DermaCare, the new body care series from ADA Cosmet ics Inte r nat ional . The line is appropriate for allskin types, even for people who suffer from allergies. This is certified through the internationally recognized quality seal from the European Centre forAllergy Research Foundation (ECARF).

- 8 -January/April 2014 Human Capital Management

Human Capital Management

In many ways, your company already has anemployment brand. You cannot build it fromscratch. It consists of the things that youremployees already feel and know to be trueabout working there. It is your uniqueworkplace environment, the attributes that arepeculiar to your employers, and theexperiences that occur every day at work. If itis not yet the brand that you want to keep, itcan be modified – but it will take some time. When creating an employment brand, you

want to take your company brand and thenmodify it to establish a strong employmentbrand. You will also want to use the testimonialsof your high performers to get the word outabout what it is like to work there. Success willfollow a strong brand. This is the one thing thatwill enable your company to attract the toptalent you want, and it will do so with legitimacyand longevity like nothing else can. It is anirreplaceable commodity.The commodity of a valuable employment

brand is what will draw your future top talent. Itwill do this by engaging them, appealing tothem, and then showing them why yourorganization is the better choice.

LAUNCHING AN EMPLOYMENT BRANDTHAT WORKS

One employment branding campaign performedby the Bernard Hodes Group was done for theMediCorp Health Group, which is based out ofVirginia. The Hodes Group used a branddevelopment process that has since resulted ina guide on how to develop and produce anemployment brand, and has been used since toset the tone of many communications

campaigns between external candidates andinternal employees. The MediCorp Health Group already had a

rich history, and it wanted to expand itsservices with a brand new facility. It wanted tostart out right and attract new employees bycreating an unforgettable image to thewatching eyes of the community. When itopened the new Stafford Hospital Center inFredericksburg, VA, MediCorp extended itsmuch-needed regional healthcare systemoutreach to an entirely new portion of thestate.

THE UNIQUE SELLING POINTS OFTHE MEDICORP SYSTEM

Hospitals everywhere are largely the samewherever you go. Creating unique selling pointsfor a brand new hospital is not easy. Afterperforming extensive research, however, it wasdiscovered that MediCorp already had one ofthe best unique selling points possible – that ofa highly engaged employee population that

fosters a culture of sincere goodwill. With this idea in mind, Hodes was able to

focus on four different aspects of their uniqueselling points: • In tegr i ty: We do the right thing.• Authent ic i ty: Every voice counts.• Dynamic Envi ronment : We arecontinually evolving.

• Ce lebr a tor y Cu l ture : We delight insurprises.

Upon looking over these USP’s, you can seethat these are emotionally based, rather thanusing rational comparisons. Rationalcomparisons only create conclusions, whereasan emotionally based USP will create an action. Figure 1 is an example of a trade ad from the

employer brand guide created by the HodesGroup for the MediCorp Health System:

ADOPT CAREER WEB PAGES TOMATCH EMPLOYMENT BRANDING

After you have completed your employmentbrand for your company, it is time to make

adjustments to your career portal. Youwant to adjust the web pages so that theyreflect the main points of your employmentbrand. It is in these pages that newcandidates will be drawn to your company,because they have read about andunderstand your work culture and thebenefits they can get from working withyour company. A successful career portal, it needs to be

understood, is more than just a few staticweb pages. It needs to be the place whereall of your social networking links, all ofyour job openings and job advertising,

Build a powerful careerportal to attract top talentPatrick Ropella

Ropella – 8100 Opportunity Drive – Milton, FL 32583, USA – Tel +1 850 983-4777 – Fax +1 850 983-1627 – ropella@ropella.com – www.ropella.com

What is it really like working at your company?

This is the ninth of a series of Executive Summaries from the author’s book The Right Hire – Mastering the Art of SMART Talent Management (Summary#9, for Chapter 3).Sourcing and MarketingAssessing and RecruitingRetention and Training Transformation

- 9 - January/April 2014Human Capital Management

Human Capital Management

your researchers and recruiters are listed, andperhaps most importantly, all of your job talent.Because of the many pages that you will end

up with when all this material is presented, youwill quickly see how it can be used to gather allkinds of valuable information from potentialcandidates. It is a great place to launch all ofyour recruiting and retention communicationefforts. The different types of pages will enableyou to use many different touch points in theform of resumes, forms, templates, andinformation requests. One good thing about thisis that special software isavailable to create this kindof portal and they are oftencustomizable to enable youto match your currentwebsite. The most valuable kind

of web portal to use as acareer section is one thatprovides visitors with allkinds of information. Youwill want to include thingslike plenty of free articles,tips for writing top-notchresumes, and careercoaching. It should alsoinclude some free toolsand assessments so that jobseekers can be helped alongthe way on their own –before they ever contact

you to seek livehelp.

THE BENEFITSOF SETTING UPA CAREERPORTAL

Providing a careerportal enables youto accomplishseveral valuabletasks at the sametime. In an articlein HR Magazine,Drew Robb writes:“To cut costs andreduce the time tofill empty positions,an ever increasingnumber ofcompanies aresetting up careerportals on theircorporateWebsites.”Any company can

take advantage ofusing onlinerecruiting througha career portal. Itis not necessary to

have all the features, but by being selective,you can gear it to attract the individuals of yourchoice and give it the features you want. Prior to creating a career portal, however, it

is important that you determine the deliveryoptions. This includes things like:• What software are you going to use?• Who is going to install and program it, andwho will maintain it?

• What are the staffing needs for it?

THREE CATEGORIES OF WEBRECRUITING SOFTWARE

When it comes time to look into setting up acareer portal, there are three differentapproaches to it.

1. Work with an Enterprise orDepartment-wide IT SolutionSoftware can be obtained that will enable yourwhole organization (or just a department) tointerconnect – which is referred to as beingenterprise wide. Steve Gillooly, the seniorconsultant for the New York based MercerHuman Resource Consulting LLC, says in theabove article by Robb that “When anorganization has purchased an HR suite, it isjust a matter of turning on the web-based frontend.”

2. Purchase a Specialized RecruitmentApplicationBuilt-in functions are often very limited and maynot enable you to customize it to suit yourneeds. Specialized recruitment softwareprograms, however, can enable you to get thebest of breed programs to give you the widestpossible customizable features. Some softwarecompanies may specialize in specific industries,and other ones may target businesses basedon the size of the business. Many of theseprograms can operate as a standaloneproduct, or they can often be linked to theorganization’s HR management system (HRMS).

3. Use an Application Service Provider(ASP)When you want a best of breed situation, youwill find that many vendors will offer theirsoftware on a hosted basis. This means thateverything is set up for you and that there isalready a database attached. This may be ofespecial value to you if you do not wantcandidates operating inside of your firewall. When it comes time to set up this type of

software, it can takeanywhere between 30 to150 days. One type thattypically takes about thismuch time is SAP’s E-Recruiting software. SAP isone of the world’s largestsoftware companies. Sometypes may take up to a yearto set up.On the other hand, some

organizations can set up acomplete career portal in aslittle time as one month,such as the Oregon Healthand Science University(OHSU). They chose to usethe iRecruitment modulefrom Oracle (based inRedmond, CA), whichenabled them to give their

Figure 1.

- 10 -January/April 2014 Human Capital Management

Human Capital Management

web pages the same look and feel of theirOHSU Website.

In the year after the software had beeninstalled, says Joe Tonn in the HR Magazinearticle, who is the HRMS manager, there hasbeen an increase in the applicant pool by 65percent. In addition, the time it takes to fill avacant position has been reduced from eight

weeks to four. Another benefit the schooldiscovered was that by using the career portalto collect information, it has provided them withresumes in digital formats, which has greatlyreduced many of the manual tasks that theyhad been using. When combined, it can easilybe seen how this change can result inincreased ROI – a smart investment indeed!“Using a career portal cuts the costs per

hire, decreases the cycle time to fill a job, andreduces dependency on agencies,” says AnnMeany, who is a consultant for Watson WyattWorldwide, a Washington, D.C.-based humancapital consulting company. She was alsoquoted in Robb’s article as saying, “It certainlychanges the whole complexion of recruiting.”A career portal can certainly change everything –

including your company’s bottom line.

Patrick B. Ropella is Chairman & CEO of the RopellaGroup, a 25-year-old international ExecutiveSearch, Leadership Transformation, and CorporateConsulting firm in Florida with clients among the

world’s most prestigious corporations. The RopellaGroup focuses on working with mid-level managementand executive-level leaders regarding their search,leadership, and/or consulting needs across mostroles and functions. Patrick authored the book andweb based training program, The Right Hire –Mastering the Art of SMART Talent Management. TheSMART Talent Management System covers Sourcing,Marketing, Assessing, Recruiting, Retention, Trainingand Transforming top talent. Patrick’s status as athought expert, and writer on talent managementand leadership has been promoted, featured andpublished in a wide variety of trade magazines andbusiness publications, and leadership and executivesearch industry blogs and journals. Patrick regularlyspeaks at webinars, career fairs, conferences, tradesshows and more.For more information about Growing Your GreatCompany through Ropella services, visit www.ropella.com,or call Patrick Ropella at +1 850 983 4777.

With such savings involved, it just makes alot of sense!

NEWSNEWS

NEWSL BRANDS REPORTS FOURTH QUARTER AND FULL-YEAR RESULTSL Brands, Inc . reported 2013 fourth quarter and full-year results. Earnings per share for the 13–week fourth quarter ended Feb 1, 2014, were $ 1.65 compared to adjusted earnings per share of $ 1.76 for the 14–week fourth quarter ended Feb 2, 2013. Adjusted earnings per share for theprior year on a 13–week basis were approximately $ 1.68. Fourth quarter operating income was $ 863.5 million (13 weeks) compared to an adjusted $ 907.8 million last year (14 weeks). Excluding the extra week last year, operating income dollars were roughly flat year over year. Net income was $ 489.6 million (13 weeks) compared to an adjusted $ 519.2 million last year (14 weeks).

IFF AND AMYRIS ADVANCE INNOVATIVE COLLABORATION TO DEVELOP INGREDIENTS FOR THE FLAVORS ANDFRAGRANCES MARKET• Amyris Successfully Meets Technical Milestones of Phase 1 R&D Development • IFF Commits to Phase 2 to Reduce Supply Volatility of Critical Ingredients for the Fragrance Industry In te r na tional Flavor s & Fr agr ances Inc , a leading global creator of flavors and fragrances for consumer products, and Amyris , a leadingrenewable products company, announced completion of the first phase of their collaboration to develop a specific set of renewable fragranceingredients and agreement to move forward with the second phase of development.

NEW GOJO ECOPREFERRED PUMICE HAND CLEANER DELIVERS GOJO CLEANING PERFORMANCE AND SUSTAINABLETOUGH SOILS REMOVAL FOR HARDWORKING HANDSGOJO Industr ies announced the launch of its new GOJO EcoPreferred Pumice Hand Cleaner, the first green certified product in the GOJO Tough Soilsportfolio. The innovative pumice hand cleaner quickly and effectively cleans medium to heavy soils and conditions hardworking hands. Developed for those who work in oil, grease and other medium to heavy soils, GOJO EcoPreferred Pumice Hand Cleaner delivers GOJO cleaningperformance and environmental credibility by achieving UL’s ECOLOGO Certification.

- 17 - January/April 2014Human Capital Management

Human Capital Management

In a day when new forms of media are obviouslythe rage of the day, it is easy to wonder if theolder and more traditional forms – such asnewspapers, magazines, and even websites –are still a beneficial way to advertise your jobopening. The answer to this question isdefinitely “Yes,” but there are some conditions.The key to its usefulness is that it will dependon whether or not you do it right. Doing it right requires that you use a

disciplined approach and also that you use it inconjunction with your other employmentbranding efforts. You will also need to beprofessional in creating the ads and need to

put them in the right places. Taking ahaphazard approach is sure to lead tounsuccessful ads and wasted money. Any kind of advertising for job openings,

whether you plan on using radio, TV, theInternet, or newspapers, needs to be part ofan ongoing strategy. You do not want to makethe mistake of using it only to fill current jobopenings. All advertising should be done inconjunction with all of your other branding andsourcing techniques. Using many forms of advertising at the same

time, with all of them reinforcing the messageof each other, creates a stronger and more

unified force to accomplish your goals. This canbe compared to an orchestra with everydifferent instrument all playing the same piece –but playing different notes. Together, the effectis amazing. Just take one or more of thoseinstruments away, though, and there is anoticeable lack – a changed tune. In order to create the maximum effect you

want, you need to use as many marketing toolsand avenues as possible at the same time. Thisincludes having a career website, blogging,social networking, face-to-face networking, andmore. Removing just one member from theorchestra could produce avery noticeable differencein the results you achieve.Using various methods

of advertising adds to yourcampaign, and, in a way, itgreases the skids for yourefforts to bring in toptalent. When prospectivecandidates from all oversee a unified message withhigh quality they will morequickly approach yourorganization aboutemployment.

WHERE CAN ADS BEPLACED FORGREATESTEFFECTIVENESS?

Ads will have the greatestlevel of effectiveness whenthey are put in magazinesand newspapers that yourcandidates are most likelyto read. You can find out

which publications will most likely be read,simply by surveying the top talent you alreadyhave in your employ. Ask them if they think thata particular magazine or paper is a good placeto put an ad. (For those readers who are not inmarketing – keep reading – there are otherways.)Good advertising always aims at a particular

audience. Each of your ads and promotionalefforts should always have a specific targetedaudience in mind. Whether you plan on usingcareer websites such as Monster.com,CareerBuilder, Craigslist, or newspapers, trade

Using media to placeyour job advertisementsPatrick Ropella

Ropella – 8100 Opportunity Drive – Milton, FL 32583, USA – Tel +1 850 983-4777 – Fax +1 850 983-1627 – ropella@ropella.com – www.ropella.com

This is the tenth of a series of Executive Summaries from the author’s book The Right Hire – Mastering the Art of SMART Talent Management (Summary#10, for Chapter 3).Sourcing and MarketingAssessing and RecruitingRetention and Training Transformation

Use many forms of advertising for maximumeffect.

Figure 1

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Human Capital Management

association publications, college or universitylistings, or alumni publications and theirwebsites, you need to know where the talentyou seek hangs out for their information. You can also discover the best places to

advertise by talking to your new hires – thosewho have been there for 30, 60, or 90 days.Find out from them if they have anyrecommendations for finding new hires. Inaddition, find out from them where they learnedabout your job opening, and where they sawjob openings for similar positions that attractedthem. You will also want to find out what othertypes of avenues they used to find out aboutyour type of job opening, such as job fairs,trade shows, symposiums, and learn where

they went for training, recertification, etc.Another valuable piece of information you needto discover is what publications they read tostay updated on information in their field. The most powerful advertising always uses

more than just words. You also want your adsto be eye-catching with irresistible headlines.Keep their attention with motivating copy andhave a powerful appeal at the end that movesthem to act now. Figure 1 shows the ad usedearlier in the book The Right Hire,In most cases, you can take one good ad and

modify it to fit other mediums. An example ofhow this ad can be modified to be used as anemail piece that you can send to anyone is inFigure 2.

GETTING STARTED WITH VIDEO –THE NEXT GENERATION OFINTERVIEWING AND JOBADVERTISING

Many organizations today are already usingvideo and Internet connectivity to perform taskssuch as interviews and conference calls. Byusing high resolution video cameras,companies are finding they can reduce the timeand cost of traditional interviews – and itmakes travel a non-issue as well – allowinginterviews to take place spontaneously withpotential hires halfway around the globe. Websites such as Video-View.com enable

companies to perform a number of tasksthrough video that otherwise would take a lot oftime. This includes pre-screening, a reductionin the number of phone calls, and in thenumber of interviews needed. Candidatesrespond to predetermined questions throughthat website, or you can also custom writequestions for your specific needs, allowing youto decide to either continue with the interviewsor remove candidates from the list that youwant to pursue. Companies can also easily use videos for

advertising their open positions. A video jobadvertisement can show potential candidateswhat they need to know about the position, allabout the company’s facilities, and present thecompany’s culture, too. Once completed, thevideo can then be posted at a number of primeplaces, such as the company’s career portal, toblogs, LinkedIn, YouTube, Facebook, and otherplaces.Results from recent surveys clearly reveal that

the use of video is growing, and can beexpected to continue to do so. As many as 60%of all online adults have watched or downloadedvideos, and about 20% will do so on a typicalday. These numbers are growing. With thisrapidly growing popularity of videos, it may notbe long before video resumes will become apart of the mainstream candidate process. One well-known company that seems to be

driving the popularity of videos for posting jobsis Monster.com. They have upgraded their staticblack on white page for posting jobs, and nowcall it “VideoPLUS: Careers That Move.” Whenyou look at many job postings now onMonster.com, you may see an icon for videonext to it, which indicates that it has a videoposting available. Monster.com is also using other tools to

promote job postings by video. They are nowworking with various newspapers and creatingvarious websites for their neighborhoods. As anexample, I can search for a community calledEmerald Coast Jobs, and find several jobopenings there. On the day I looked, there wereseveral videos advertising healthcare jobopportunities. Another website that also offers companies

the opportunity to present their job opening

Figure 2

- 19 - January/April 2014Human Capital Management

Human Capital Management

videos is CareerTours.com. The number ofcompanies that have videos announcing theiropen job positions is growing each day. In case you are wondering whether or not job

posting videos are effective, this question caneasily be answered by looking at the record ofa large company. One of the largest recruitingfirms in the world, which operates on acontingency fee basis, is ManagementRecruiters International. They have been usingvideos for the job postings that they have, andare now receiving five times the number ofapplicants. There is also a report that shows thatthe revenue to be earned from online ads will bemore than $ 11 billion by the year 2012 – andyou can be sure that much of it will come fromvideo. Even government organizations, such asthe U.S. Army are now successfully using video

in their recruitment efforts. If you are ready to use videos as the way to

advertise your job opening, you want it to be aseffective as possible. Talk to your top talent forideas that will get their attention and keep it,and also be sure to find out what elements willmost likely turn them off. Take time to take alook at what kind of videos your employees areposting on YouTube, and on their own

professional blogs. This will help youunderstand what motivates and interests themand it will give you ideas about how to attractmore employees like them. When put altogether, the bottom line is that

you need to build a strong employment brandso that you can attract and keep highperformers!

Isn’t it time to enhance your company’s image withvideo?

Patrick B. Ropella is Chairman & CEO of the RopellaGroup, a 25-year-old international ExecutiveSearch, Leadership Transformation, and CorporateConsulting firm in Florida with clients among the

world’s most prestigious corporations. The RopellaGroup focuses on working with mid-level managementand executive-level leaders regarding their search,leadership, and/or consulting needs across mostroles and functions. Patrick authored the book andweb based training program, The Right Hire –Mastering the Art of SMART Talent Management. TheSMART Talent Management System covers Sourcing,Marketing, Assessing, Recruiting, Retention, Trainingand Transforming top talent. Patrick’s status as athought expert, and writer on talent managementand leadership has been promoted, featured andpublished in a wide variety of trade magazines andbusiness publications, and leadership and executivesearch industry blogs and journals. Patrick regularlyspeaks at webinars, career fairs, conferences, tradesshows and more.For more information about Growing Your GreatCompany through Ropella services, visit www.ropella.com,or call Patrick Ropella at +1 850 983 4777.

NEWSNEWS

NEWSTAG SYSTEM: TECHNO AIRLESS GLASS STYLISH AND FEMININE WITH THE NEW TAG LUXEA DESIGNExperts in the field define it as “Revolutionary Packaging”, indeed, TAG from Lumson is the first airless system in a glass bottle and the only packagingthat combines the advantages of airless technology to the beauty of a glass bottle.After being chosen by hundreds of customers including some of the most famous international cosmetic brands, after winning several awards and beingpublished in different magazines, TAG System has definitively seduced the entire cosmetic world.

REVLON ANNOUNCES EXECUTIVE APPOINTMENTSRev lon, Inc . announced that CHRIS ELSHAW, currently Revlon’s Executive Vice President and Chief Operating Officer, has decided to leave his positionwith the Company, effective immediately, to pursue other interests. Revlon also announced that it has appointed GIANNI PIERACCIONI as its Executive VicePresident and Global President Revlon Consumer Division and SENNEN PAMICH as its Executive Vice President and Global President Revlon ProfessionalDivision.

INDUSTRY LEADERS TO DISCUSS GREEN COSMETIC INGREDIENTS AND DIGITAL MARKETINGThe North American edition of the Sustainable Cosmet ics Summit will feature advances in green materials and the potential of digital marketing.Taking place in New York City on 15-17 May, the 3-day summit will bring together CEOs, founders and senior executives from across the beauty industryto discuss sustainability issues.A wide range of agricultural-based ingredients are making their way into personal care applications, however the move is raising many technical andsustainability concerns. A dedicated session on Green Materials will discuss the opportunities provided by, and challenges associated with, suchingredients. Industry leaders will assess the environmental footprint of agricultural-based materials, asking whether green always means better forconsumers and the environment.www.sustainablecosmeticssummit.com

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MMMUNAFÒ S.Skin beauty from Mediterranean extracts,a multi-active approach for a natural andsafe skin-whitening effect; 1, 5

RROPELLA P.Powerful job titles can help ensure theright hire; 1, 9Creating powerful opportunity marketingpieces to draw best hires; 2, 11How employement branding attracts theright talent; 2, 18Creating a quality employment brandthat will draw top new hires; 3, 6Why your company needs employeebranding now; 3, 9

SSCHRÖDER T.A Glance at... BASF Personal CareEurope (Interview); 2, 14

STRAND R .Efficacy study of Skingain™ - A productcontaining collagen 1 and a marinehydrolysate; 2, 6

WWONG MORTENSEN A.Efficacy study of Skingain™ - A productcontaining collagen 1 and a marinehydrolysate; 2, 6

AAvantgarde Molecu larNovel process makes peptide productionaffordable (Company Profile); 1, 11

BBior ig inalBioriginal develops a new concept idea:Beautymulsion; 1, 17

BONINA F.Skin beauty from Mediterraneanextracts, a multi-active approach for anatural and safe skin-whitening effect; 1,5

BRIDEAU R.Cosmetic, OTC and nutraceuticalproducts: Advantages of rapidautomated microbiological testing; 1, 13

EEDEN R.Cosmetic, OTC and nutraceuticalproducts: Advantages of rapidautomated microbiological testing; 1, 13

Evonik I ndust r iesBlack & White protects against staining;2, 16

FFARWICK M.Sphingolipids as a natural fountain ofyouth; 2, 2

GGe l i ta AGCollagen Peptides significantly improveskin elasticity; 3, 5

HHAUSMANNS S.Enduring skin beauty from within; 1, 2

HIELSCHER K .Ultrasonic liposome preparation forpharmaceuticals and cosmetics; 1, 18

HSU J.HotFlux®– New treatment for anti-hairloss by using low-irritancy warmingagent; 1, 21

KKL INGENBERG H.O.The use of Bacillus-derived hyaluronicacid for aesthetic medicine; 3, 2

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- 21 - January/April 2014News

EXCELLENCE IN DESIGN: QUADPACK’S NEW COLOUR STICKTrue to its mission, cosmetic packaging provider Quadpack has taken a trending product and improved on its design. The new Flash Pen enablesbeauty brands to launch a high-performance pen for lip or eye colour. Co-developed with lipstick specialist Br ivap last , this exceptional productintroduces important technical enhancements.

YOUR SKIN IS RED, THE OCEAN IS BLUE, COVALENCE HAS A ‘SUNDOWN BODY GEL’ JUST FOR YOU!Are you curious about the name, Sundown? Well, we developed this luxurious blue body gel as a way for someone to cool down the effects of beingexposed to heat and the sun. So, after a long day at the beach, which I’m sure most of us spend our days lounging on a beach (insert a ‘chuckle’ here),it is nice to have a product that cools down your skin, but also gives you more protection than the simplistic aloe body gels that are available on themarket. However, per the ‘chuckle’ that was inserted above, it is rare for most of us to spend time on the beach, but we absolutely LOVE this product,so how should it be marketed? Well, after weeks of testing we realized that Sundown worked amazing on dry skin as well as after shaving. As my middle-age skin is starting to crepe(lovely), Sundown has helped it bounce back while giving me a pop of an arctic breeze when applied to the skin. Well, maybe a ‘slight spring breeze’would be more accurate, but the coolness does help to jump start your day or relax you after a long day out in the sun. Is there anyone out theresuffering from hot flashes? Sundown may just be the perfect body moisturizer for you!

CAREtain: THE COMMUNICATION PLATFORM FOR SUSTAINABLE INNOVATION• With CAREtain Evonik sets a new benchmark for cosmetic ingredients suppliers in terms of transparency, quality and comprehensiveness of

sustainability features. • CAREtain – winner of the Evonik Innovation Award 2013 in the creative communication medium category. As the planet’s population continues to increase rapidly and as raw material reserves are dwindling, sustainability is one of the key drivers to supportdesirable living standards deep into the 21st century – which is also what consumers frequently demand. Multinational cosmetic companies want toknow the environmental footprint of their products over the entire value chain. With CAREtain Evonik ’s Consumer Specialties Business Unit simplifiesthis task for cosmetics manufacturers allowing them to choose and combine ingredients for the product formulations they envision – a novelty in theindustry.

THE WORLD-FIRST COLLABORATION BETWEEN ORIFLAME AND THE WTAOri f lame, the international beauty company selling direct, announced the official launch of its WTA Strong is Beautiful range. The sportswomen of theWTA (Women’s Tennis Association) have been working exclusively with Oriflame on this world-first collaboration, the result of which is three products atthe top of the tennis players’ wish list.

YVES ROCHER AND GROUPE GM ANNOUNCE THE SPRING-INSPIRED UN MATIN AU JARDIN HOSPITALITY RANGEGroupe G M and botanical beauty leader Yves Rocher have announced the launch of the Un Matin au Jardin hospitality product range. Meaning “AMorning in the Garden”, the Un Matin au Jardin hospitality line is derived from the revitalising scent of citrus flowers and is based on the range of thesame name found in Yves Rocher retail outlets globally.

COTY AND PIAGGIO TO LAUNCH SIGNATURE SCENTS FOR ICONIC ITALIAN LIFESTYLE BRAND VESPA Leading global beauty company Coty I nc. and Piaggio Group , the leading European manufacturer of two-wheel motor vehicles, have announcedthe formation of an exclusive fragarnce partnership to create, develop and distribute a signature duo of fragrances for men and women under theVespa name.

LAUNCH OF “ALGRAAL” PROJECT, LED BY SEPPICOn January 30, 2014, SEPPI C and its partners in Project Algraal came together in Castres to mark the official launch of the project. Project Algraal wasselected as a projet d’excellence by France’s Department of Competitiveness, Industry and Services (DGCIS) in connection with the 16th call for tendersof the Single Inter-Ministerial Fund (FUI). SEPPIC will lead Project Algraal, the goal being to develop a new algal-based source fatty alcohols and emulsifiers for the cosmetics industry. This three-year project brings together four partners from the private secto - SEPPI C as project leader, with FERMENTALG, LA MESTA, and VEGEPLAST – as well asthree from the public sector – the University of Le Havre, INP/ENSIACET and INRA).

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LADY AVEBURY EAU DE PARFUMTo capture the essence of modern British aristocracy, with a unique feminine flair, is the inspiration behind the unforgettable new fragrance, LadyAvebury Eau de Parfum by Or i f lame . A perfect compliment to her companion, Sir Avebury Eau de Toilette, the fragrance radiates sophistication, with a sly modernity and cheekyeffervescence – as witty as it is dignified, with all of the hallmarks of a classic scent in the making.Perfumers AMANDINE CLERC-MARIE and CHRISTIANE PLOS wanted to capture a fragrance full of intriguing contrasts – timeless and modern, flir tatious andstately – and decided on the exclusive floral chypre family. This distinction makes the Eau de Parfum engrossing and original in its design, marrying theduality of citrus with the emotional heart notes of rose petals and green tea. The last two ingredients proved crucial to the construction of the scent.

IMPACT COLORS EXPANDS WORLDWIDE DISTRIBUTION WITH THREE NEW PARTNERSHIPSFirms Grow Impact Colors Lines in Europe and South Africa MarketsChemists and formulators in Europe and South Africa have increased access to Impact Co lor s , Inc ’s acclaimed lines of high quality color effectpigments for cosmetics and personal care.Strategic distribution agreements with Univ ar in Germany, Benelux, Austria, Ireland, and United Kingdom; Chemco Tr ade in Romania, and Mi l lchemin South Africa, Impact Colors has partnerships with 32 distributors worldwide.

ASHLAND ACTOPONTINETM BIOFUNCTIONAL BRINGS YOUTHFUL APPEARANCE TO SKIN AND WINS THE CHINA PERSONALCARE & COSMETICS INNOVATION AWARD 2014BIO-ENGINEERED PEPTIDE SUPPORTING MATRIX-FORMING SYSTEMS IMPROVES SKIN ELASTICITY AND DENSITY Personal care manufacturers continuously look for innovations to fulfill consumer desires for younger, healthier-looking skin. Ashland Spec ial tyIngredients (ASI), a commercial unit of Ashland Inc, offers Actopontine™ biofunctional in response to this consumer demand. The product recentlywon the China Personal Care & Cosmetics Innovation Award 2014, sponsored by Ringier Media Group and Happi China magazine.

NOTICE OF SALE OF CARITA AND DECLÉOR ACTIVITIES TO L’ORÉALShise ido Co. , Ltd . announces the signature of an agreement with L’Oréal S.A . for the sale of its CARITA and DECLÉOR activities. This transaction,which will involve a combined share and asset transfer, is the result of the exclusive negotiations started on October 18, 2013. It is expected to close inthe near future, subject to regulatory approvals.

A JOINT STATEMENT FROM AVON PRODUCTS, INC. AND COTY INCAvon Produc ts, I nc. and Coty Inc. have executed a letter of intent regarding a commercial arrangement where Avon Brazil would market and sellselect Coty fragrances and its ancillaries through Avon’s 1.5 million independent Sales Representatives in Brazil. Although the details are still being finalized, the intent is for Avon to carry a collection of Coty’s celebrity and lifestyle fragrances in the AvonBrochure in Brazil.

5TH ANNIVERSARY: MAKEUP IN PARIS OFFERS YOU AN UNFORGETTABLE PRIVATE TOUR OF THE LOUVRE MUSEUMOn the occasion of its fifth anniversary, MakeUp in Paris will organize a private tour of the Louvre museum on June 12 in the evening. Duration of thevisit, two hours. Each exhibitor is invited to take part and invite some of its clients.Divided into several groups and led by specialized guides, guests will be given a unique opportunity to wander in the Denon and Sully wings of themuseum... A glass of friendship will close this exceptional visit.

NSF INTERNATIONAL ADDRESSES COSMETICS SAFETY AND QUALITY CONCERNS WITH NEW PROGRAMNEW PROGRAM HELPS COSMETIC MANUFACTURERS DEMONSTRATE RETAILER AND REGULATORY COMPLIANCE THROUGH AUDITING, TRAINING, PRODUCTTESTING AND CERTIFICATION SERVICES Global public health organization NSF Inter na t iona l has launched the NSF Cosmetics and Personal Care Program in response to growing concernsfrom consumers and retailers regarding adulteration, mislabeling and counterfeiting issues. The new program provides auditing, training, producttesting and certification services developed by NSF to enable manufacturers to improve the quality and safety of their products and retailers tostrengthen the oversight of their cosmetic and personal care suppliers.

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IMPROVED PROFITS FOR AQUA BIO TECHNOLOGYABT announced the 2013 preliminary financial results. The Company had its best year ever. Aqua Bio Techno logy had revenues of NOK 22.8 millionlast year, up from the previous year’s revenues of NOK 20.3 million. The EBITDA was NOK 7.8 million, corresponding to an EBITDA margin of 34%. Theprevious year’s EBITDA was NOK 8.0 million. The result before tax ended at NOK 2.8 million for 2013, against NOK 0.9 million the previous year.

UNILEVER EXTENDS COMPRESSED AEROSOL TECHNOLOGY TO MALE DEODORANT BRANDSUni lever UK & Ir eland has taken another step in its journey to halving its environmental impact with its revolutionary compressed deodorant aerosolcan, as it extends the technology across all of its four male deodorant brands – Sure Men, Dove Men + Care, Lynx and Vaseline Men.

QUADPACK ACQUIRES SPANISH SCREEN-PRINTING COMPANYCosmetic packaging provider Quadpack announces that it has purchased Kr ampak, a well-established Spanish screen-printing company based inTorelló, in the heart of Catalonia’s Cosmetic Valley. The newest member of the Quadpack group of companies will benefit from a substantial investmentto upgrade its facilities over the next few months. Once complete, Krampak will help improve efficiencies, accelerate response times and increaseflexibility for Quadpack’s customers.

NEW CARESIL BRAND WINS FORMULATION AWARD AT COSMETAGORA 2014CareSilT the new high-purity silicone brand for personal care from NuSi l Techno logy , receives accolades in formulation excellence at theCOSMETAGORA Formulation Competition for its unique water in silicone (W/Si) Mousse Velours (“Velvet Mousse”) foundation that delivers a lighter,fresher feel than traditional silicone-based alternatives.

NU SKIN ENTERPRISES TO REPORT FOURTH-QUARTER AND 2013 RESULTSNu Sk in Enter pr ises, Inc . released fourth-quarter and full-year 2013 results on Monday, March 3. The Nu Skin management team will host aconference call with the investment community later that same day beginning at 11 a.m. (EST). During the call, participants will hear managementdiscuss past results and upcoming business initiatives.

AKZONOBEL PERSONAL CARE BOLSTERS MANAGEMENT OF ITS GLOBAL SALES AND TECHNICAL SERVICE RESOURCES The Personal Care business of AkzoNobel Surf ace Chemistr y is pleased to announce two key promotions to advance its sales and technicalservice efforts: HIMESH JOSHI, to Sales Manager, Personal Care, for Europe, the Middle East, India and Africa (EMEIA); and MICHAEL RUSSELL, to TechnicalService Manager, Skin Care/Sun Care.

EVONIK BRINGS LOCALLY MANUFACTURED PRODUCTS WITH GLOBAL STANDARD TO PCHI 2014INNOVATIVE CONCEPTS AND SOLUTIONS ENABLES POSSIBILITIES OF CREATING NEW FORMULATIONS FOR MODERN LIFE. LOCAL PRODUCTION ALLOWSFOR FLEXIBLE RESPONSE TO CUSTOMERSFrom February 19 to 21, Evonik I ndustr ies has been exhibiting at the Personal Care and Homecare Ingredients (PCHI) 2014 for cosmetics, personalcare and homecare formulations in Shanghai New International Exhibition Center, China. It featured the company’s innovative products and solutionscatering for customers’ needs by responding to the latest market trends.

ASHLAND TO SHOW SKIN DEFENSE EFFECTS OF GP4G SP BIOFUNCTIONAL AT PERSONAL CARE AND HOMECAREINGREDIENTS EXHIBITION IN SHANGHAIIN VITRO STUDIES SHOW AQUATIC PLANKTON RICH IN GP4G NUCLEOTIDES DAMPENS THE EFFECT OF IR AND UV RADIATION AND THERMAL SHOCKS ONTHE APPEARANCE OF SKINAshland I nc. has been presenting new data at the Personal Care and Homecare Ingredients Exhibition (PCHi) in Shanghai last february thatdemonstrates how plankton extract rich in GP4G nucleotides limits the appearance of skin damage ex vivo following exposure to environmental shocks,such as infrared radiation, ultraviolet radiation, heat and cold. Research conducted at the Vincience Global Skin Research Laboratory centered onstrategies to defend human skin with a topical application of guanine rich nucleotides extracted from Artemia salina, a type of plankton proven towithstand extreme environmental conditions over millions of years.

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BASF LAUNCHES DIVERSE RANGE OF INGREDIENTS BASED ON CERTIFIED SUSTAINABLE PALM (KERNEL) OIL • Most diverse portfolio of ingredients from certified sustainable palm (kernel) oil for the European home and personal care industry• Goal to purchase 100% of palm and palm kernel oil from certified sustainable sources by 2015BASF is one of the first suppliers to the European home and personal care industry to offer a diverse range of ingredients based on certifiedsustainable palm (kernel) oil, in accordance with the principles and criteria of the Roundtable on Sustainable Palm Oil (RSPO). With the launch of theseingredients, BASF is moving towards achieving its goal of purchasing all palm and palm kernel oil from certified sustainable sources by 2015.Sustainable development is an integral part of BASF’s strategy.

ELIZABETH ARDEN UNVEILS NEXT STEP IN MULTI-CHANNEL DISTRIBUTION STRATEGYEl izabeth Ar den, Inc . a global prestige beauty products company, announces the launch of its new Elizabeth Arden Rx skincare line, which will beavailable exclusively in physician offices. This is consistent with the Company’s omni-channel growth strategy of selling and marketing Elizabeth Ardenbranded products in the prestige retail, spa and now the professional skincare market.

ATLAS MATERIAL TESTING TECHNOLOGY ANNOUNCES 2014 CLIENT EDUCATION EVENTS At las is pleased to announce the 2014 dates for its global Client Education program with workshops and seminars scheduled throughout the UnitedStates and Europe. Atlas understands that trying to determine a product’s lifespan can be a daunting task. To help companies overcome obstacles theymay be facing, Atlas has developed a series of workshops and seminars that provide participants the opportunity to meet face to face with weatheringexperts who share their knowledge in the areas of weathering and material durability testing.

ESSENTIAL INGREDIENTS. CHOSEN BY SE TYLOSE USA TO REPRESENT TYLOSE LINE OF CELLULOSE ETHERSEssent ia l I ngredients, I nc. has been chosen by SE Ty lose USA to represent the Tylose® line of cellulose ethers used in personal care and HI&Imarket segments. Essential Ingredients will be responsible for U.S. customers east of the Rocky Mountains.

QOSMEDIX NATURAL TRIM COSMETIC BAGS Qosmed ix now offers a new line of cosmetic bags that are designed for storing makeup or other supplies. These attractive bags with natural hemptrim and zipper closure are available in in four different sizes, Small, Medium, Large and X-Large. One side of the bag is transparent so the contents areclearly visible, while the other side is slightly opaque. Visit www.qosmedix.com to place an order or inquire about how these items can be personalizedwith your brand logo.

PCHI 2014: COSMETIC INGREDIENTS SYMHAIR FORCE 1631 AND SYMSAVE H WIN AWARDS FOR SYMRISE• SymHair® Force 1631 from microalgae successful as breakthrough ingredient• Multifunctional stabilizer SymSave® H wins in the functionals/preserving category• Prizes acknowledge cosmetic expertise of SymriseThis year’s PCHi Innovation Award honored two highly effective cosmetic ingredients from Symrise . SymHair® Force 1631 succeeded as breakthroughingredient of the year for its hair-fortifying properties. In the functionals/preserving category, SymSave® H won the award with its truly multifunctionaland stabilizing properties. Both products also convinced the jury of their relevance for Asian customers and consumers.The highlight of this year’s Personal Care and Homecare Ingredients (PCHi) trade show was the award ceremony for the most innovative cosmeticingredients. The China Personal Care & Cosmetics Innovation Awards (PCHi Awards) were presented during a festive ceremony in the Shanghai NewInternational Expo Center. The awards honor innovative products and technologies that drive development in the personal care and cosmetics industryin China.

SPHINGONY WINS AWARD OF MERIT AT PCHI 2014• Skin identical molecule rebalancing the life cycle of the hair • Healthy scalp, reduced hair loss Evonik ’s latest Hair & Scalp Care active ingredient SPHINGONY, has won an Award of Merit in the China Personal Care & Cosmetics Innovation Awardcategory for 2014. Having healthy hair embedded in a healthy scalp is essential to prevent hair loss. SPHINGONY is a naturally occurring, skin-identicalsphingolipid which prevents hair loss by addressing scalp health and rebalancing the life cycle of the hair.