nutrilon portfolio redesign
TRANSCRIPT
taking baby steps
The task...Redesign of the full portfolio:Base, Preventions, Treatments, Cerealsin line with brand guidelines and successful products from other markets
So what’s the issue?
Insufficient premium perception
for the most successful babyformula on the
Russian market.
Where we began?
Our challenge was to redefine the relationship of all the existing brand equities,resulting in a more premium product. We then created a logical tiering systemto aid navigation and improve the consumer’s retail experience.
It’s all in the detail
DAN 5002DAN 5001 DAN 5003
Поддерживаетразвитие
иммунитетаи мозга 1
иммунной комплекс витаминов
пребиотикиGOS/FOS
жирныекислоты ARA, DHA
PronutriPlus
Project in facts & numbers
3020
50 1 0008
presentations
SKUs
pages of packaging guidelines hours on strategy, design,
calls & trips, reviews, adjustment loops and technical consultancy
More than:
designers, managers, Creative director
& Client service director
base & specialtiesour solution
baby cereals
whole portfolioBase
Treatments
Preventions
Cereals
Brands as well as children deserves the best possible treatment. Then they can stand on their own feet and face with confidence to whatever the future will bring.