nutrition and fitness collaborative of the central coast
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social media for Non-Profits
Danny Keith Chief Developmentand Technology Officer
Second Harvest Food Bank
Social Media is not any different than traditional media. It is the Second Internet.
If used properly you can increase your donation revenue.
Social Media provides you a targeted voice for your nonprofit message.
Blogging is unique content that search engines give favorable ranking results.
Why does my nonprofit need a blog?
Social Media and You
Social Media gives you the opportunity to speak to the people that want to hear what you have to say.
Involve clients in the process, identify what you can handle, then ask them for input.
New Golden Rule: You do not own your brand, your customer does.
Social Media Integration
By adding a Facebook“Like” button you allow the reader to virally share your content at will.
Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
Connect YouTube channel to your nonprofits’s Facebook Fan Page.
Creating a Facebook Page
Social Integration
By adding a Facebook “Like” button you allow the reader to virally share your content at will.
Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
Connect business Twitter account to Facebook Fan Page.
Connect YouTube channel to Facebook Fan Page.
How will they find you?
Why users hide your updates
3 main reasons: They lose interest in your product or
updates
Too many updates, too frequently
Insufficiently engaging content
Status Updates
Why are they there? What do they want?
Status updates should embrace: Consistency Quality over quantity What incentive are they given once
they “like” you?
Facebook Insights
Facebook Insights continued
Danny’s Contact Info
Facebook.com/dannykeith
Twitter.com/rickydanny
Linkedin.com/in/dannykeith
ARTICLES FOR REFERENCE
http://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=Technology
Download this presentation here http://www.slideshare.net/dannykeith