nutrition website concept
DESCRIPTION
Lab42 Case StudyTRANSCRIPT
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Nutrition Website Concept
Total Responses: 125
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What is your age?
21 - 34 35 - 44 45 - 65 65+0%
10%
20%
30%
40%
50%
60%
70% 63%
20%16%
1%
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Do you currently make specific food choices when deciding what to eat?
0%
20%
40%
60% 36%
4% 3%
57%
0%
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Which of the following diet restrictions, if any, do you follow? Please select all that apply.
Cholestero
l Free / L
ow Cholestero
l
Gluten Free
Sugar Free / L
ow Sugar
No Red Meat
Vegetarian
Vegan (Free of A
nimal P
roducts
)
Lacto
se Free and Non-Dairy
Allergy Free
Fat Free / L
ow Fat
Organic (Pesti
cide Free)
None of the Above
Other0%
5%
10%
15%
20%
25%
14%
3%
21%
5% 7%
0%4% 3%
22%
7%9%
4%
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Why do you follow a specific dietary plan? Please select all that apply.
0%5%
10%15%20%25%30%35%40%
23%
2%
11%
5% 7%2%
38%
3%
9%
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Have you ever used an online system to help you lead a healthier lifestyle?
0%10%20%30%40%
10% 15% 17%
45%
14%
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Which of the following do you feel is important in leading to a healthy lifestyle? Please select all
that apply.
Healthy Diet
Vitamins a
nd Minerals
Regular Exe
rcise
Reduced Stre
ss
Staying Connected to
Friends a
nd Family
Good Night’s Sleep
None of the Above
0%
5%
10%
15%
20%
25%23%
11%
22%
16%
11%
17%
0%
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(Description of Nutrition Website Concept) Would you use this service?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
74%
26%
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(Description of Nutrition Website Concept) Would you use this service? If no, Why?
• “I wouldn't sign up for an online weight loss plan.”
• “I would feel obligated and committed, and I don't want to do that, this time of year.”
• “I don't have enough information at this time”• “I am not online often and would find it hard
to fit this system into my online time.” • “I prefer to use my own system”
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(Description of Nutrition Website Concept) Would you recommend this service to a friend?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
78%
22%
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(Description of Nutrition Website Feature 1) Is the feature appealing?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
90%
10%
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(Description of Nutrition Website Feature 2) Is the feature appealing?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
78%
22%
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(Description of Nutrition Website Feature 3) Is the feature appealing?
Yes No0%
10%20%30%40%50%60%70%80%90%
100%
94%
6%
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(Description of Nutrition Website Feature 4) Is the feature appealing?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
90%
10%