Rob Csongor, VP, GM of Automotive

TOMORROW’S CAR, TODAY

Styling and Design

Computer Aided Design

Deep Engagement in Automotive

Car Computer Marketing and Sales

Simulation

Computer Aided Design

Simulation

VIDEO

Photorealistic Rendering

Marketing and Sales

Car Computer

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NVIDIA Automotive Growth – By the Numbers

Unit Shipments (Cumulative)

Millions

Unit Forecast Based on Design Wins

Millions

Brands Models

Tomorrow’s Car Computer is a Visual Super Computer

The modern car is becoming an

extremely powerful visual computer

These visual computers need massive processing and extensive software

based architecture

Within 10 to 15 years, every car will

have one

Car makers need a car computer

platform partner, not a chip supplier

Evolution of the Car

Computer

Advanced Driver Assistance Systems

Photorealistic Digital Clusters

4K Infotainment

NVIDIA UNIFIED CAR COMPUTER

The World’s 1st Car Supercomputer

Tomorrow’s Car, Today

NVIDIA Unified Car Computer Value to Car Makers & Tier 1 Suppliers

One Deep Software Stack

Scalable Architecture Unique User Experiences

Middleware

Android Linux QNX VxWorks Integ rity Tools

System Software

Apps

New Visual Computing Experiences

High Speed Connectivity

4K Experience Photorealistic Materials

Intelligent Driver Assist

High Fidelity Navigation

Human Interactions

Augmented Reality HUD

Natural Language Processing

Automotive Software is the Decisive Competency 80% of the R&D development cost of

the automotive computer system is

software engineering & expertise.

*30M+ Lines of code

65+ ECUs

20+ Bus systems

* Source: Daimler Public Presentation, Sept 2012

Middleware

3rd Party Eco-System

UI Composer VisionWorks

Android Linux QNX VxWorks Integrity Tools

System Software

Automotive Apps

Infotainment, NAV Digital Cluster

Advanced Driver Assistance Systems

Software Matters

Over a decade of automotive

software development

420+ Jetsons being developed

on in the automotive

ecosystem

300+ developer technology

engineers & artists at NVIDIA

to support developers

1,900,000+ CUDA toolkit

downloads, including

computer vision and audio

processing research

Years of development

experience with all key OS

platforms

“ You don’t want to show old things in the

car. You want to be state of the art --

and that’s why you need this

technology.”

— Mathias Halliger, Head of Architecture for Audi’s

Launch of new Audi A3 Multimedia Interface, Automotive News

March 10, 2014

Visual Car Computer

Upgradability

VIDEO

Audi’s Innovation Roadmap

Tegra 4 Tegra 3 Tegra K1

SmartDisplay zFAS FPK

Top to Bottom BMW Group

Model S feels and drives like the future.

It’s a rolling testament to the potential of

automotive innovation, and a massive

leap forward for an industry struggling to stake a claim in the 21st century.

Wired Magazine

- Damon Lavrinc

Tesla Innovation

“

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NVIDIA Automotive

Growth Drivers

Tomorrow’s car computer is a visual super

computer

Photorealistic graphics, computer vision, and

compute are the key enabling technologies for

these car computers, will require significant

processing capabilities

80% of the R&D cost of developing these car

computers and their applications is software

technology & expertise

Tomorrow’s cars will be connected and

upgradeable, perfectly suited for an SDR modem