SOCIAL MEDIA

is

A

Circus

Helping

Rick Carter

People

Rick Carter

Sales

Rick Carter

HelpingPeopleMakeSales

Using …..

Rick Carter

AWARENESS

DIGITAL MEDIA

DEMAND GENERATION

DIGITAL MEDIA

LOYALTY

SOCIAL MEDIA

ADVOCACY

DIGITAL MEDIA

Stories = CONTENTStories = CONTENT

Why Me…..BUSINESS

ProgrammerAnalyst

IT Sales/MarketingSports Management

PR/MarComm Social Media Author/Evangelist

BE HEARD

ENGAGE

Why Me…..BUSINESS

ProgrammerAnalyst

IT Sales/MarketingSports Management

PR/MarComm Social Media Author/Evangelist

AND THERES MORE..Athlete

Coach

Board Member Life Member

NFP CEO Agent Team Manager

Customer Relations

+

SOCIAL MEDIA is

STRATEGIC

Crisis Management

+

LISTEN

BE HEARD

ENGAGE

SOCIAL MEDIA is

STRATEGIC

Reputation Management

+

SOCIAL MEDIA is

STRATEGIC

Event Coverage

+

SOCIAL MEDIA is

STRATEGIC

Issue Advocacy

SOCIAL MEDIA is

STRATEGIC

Customer Relations+

Crisis Management+

Reputation Management+

Event Coverage+

Issue Advocacy

LISTEN

BE HEARD

ENGAGE

“Technology is shifting Power

away from the editors,the publishers,

the establishmentthe media elite.

Now it’s the People who are in Control.”

Rupert Murdoch

65%

20099 Million Use the Net73% use FaceBook 2010

9 Million Use FaceBook

It takes

time to build Relationships and Thought Leadership

IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

http://www.wikipedia.org

SOCIAL MEDIA

Top 100 SA 26%

OR SA Late??

Top 100 SA 26%

Top 100 ASX 81%

OR SA Late??

Top 100 SA 26%

Top 100 ASX 81%

Fortune 500 100%

or SA Late??

59% pre purchase journey 81% changed their mind 45% used mobile during26% make product recommendations

28% pre purchase journey

25% used mobile during

BIGGEST

SHIFTSHIFT

Jetstar has announced it will direct 40% of its marketing budget to social media.“We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter,

and the response has been phenomenal,” David May, head of marketing.

‘I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports.

It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO

“If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media

“Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands

on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.”

“I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy,

trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook,

foursquare and blog away hoping to see it reflected in our monthly figures.”

The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested.

We certainly didn’t realise the potential impact social media could have on our business.

OPPORTUNITY

Word of MouthIs

World of Mouth

OPPORTUNITY

The InternetIs

Not Just WorldwideIts

HyperLocal

OPPORTUNITY

The InternetIs

Mobile

OPPORTUNITY

The InternetIs

Re-Inventing Business

OPPORTUNI T Y

OPPORTUNI T Y

DemandDemandBuildBuildSellSell

ManageManageLogisticsLogisticsOnline Shopping

Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook

POLICY YOU NEED

POLICY YOU NEEDBusiness

Association

Family

POLICY

OUTCOMES

YOU NEED

POLICY

STRATEGY

OUTCOMES

YOU NEED

POLICY

STRATEGY

TACTICS

OUTCOMES

YOU NEED

POLICY

STRATEGY

TACTICS

MEASURES

OUTCOMES

YOU NEED

YOU

WORDSPICTURES

VIDEOSSLIDESHOWS

YOU THEM

WORDSPICTURES

VIDEOSSLIDESHOWS

E-BOOKS

FACEBOOKYOUTUBE

BLOGSTWITTER

NEWSPAPERSRADIO

TVMAGAZINES

YOU THEM

ENGAGE

WORDSPICTURES

VIDEOSSLIDESHOWS

PAGESPAGESPAGES

For people that want to listen to you

WEBSITEFor people that do want to know you

FACEBOOKYOUTUBE

BLOGSTWITTER

NEWSPAPERSRADIO

TVMAGAZINES

WIFM

WHO

WHAT

HOW

WHY

TAKE ACTIONNOW

People thatDon’t Know

YOUDon’t Careabout You

BUTthey Might if you make

it easy for themTo

LIKEYOU

YOU SHOULD USE

STORY

BUILDING

YOU SHOULD USE

STORY

BUILDING

YOU SHOULD USE

STORY

BUILDING

VIDEO VIDEO VIDEO VIDEO

YOU SHOULD USE

STORY

BUILDING

ReUse

Syndicate

Integrate

Brian Solis “The Social Media Manifesto”

“Content is the new democracy and we the people, are ensuring that our voices are heard.”

QuickTimeª and a decompressor

are needed to see this picture.

Brian Solis

LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries.

You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

The word blog is irrelevant.

What is important is that it is now common,and will soon be expected,that every intelligent person (and quite a few unintelligent ones)will have a media platform, where they share what they care about with the world.

Seth Godin, Marketing Guru

IT IS OLD FASHIONED

BUSINESS REALLY

LISTEN TO YOUR CLIENTS

HAVE CONVERSATIONS WITH THEM

BUILD COMMUNITIES

Get

Started

by….

PARTICIPATE - get into The Conversation

ENGAGE

but DON’T

SAY WHAT YOU BE

But… … BE WHAT YOU SAY

Let others tell your story for you

Testimonials - Video… … Case Studies

Statistics Examples

Make your own NEWS

don’ t talk about how good you are …

talk about the goodgood things you do for PeoplePeople

What’ sYOUR

Headline…… and

emotive Image

A Social Media Campaigndelivers..

Awareness/Interest/Credibility+

Consideration +

Trial+

Loyalty+

Advocacy

A Social Media Campaigndelivers..

Awareness/Interest/Credibility+

Consideration +

Trial+

Loyalty+

Advocacy

I HelpPeopleMakeSales

@enovaDIGITAL.comFollow me @enova_Rick

Thank you…..

QuickTimeª and a decompressor

are needed to see this picture.