W H O W E TA L K E D T ODan Corcoran

CEO of Forward Printing Nick Alexander & Kim WongCo-founders of Frankie & Myrrh

The owners of Forward Printing and Frankie & Myrrh know a thingor two about running a successful small business. So as you kick o� 2017,

add some of their insights to your list of resolutions.

Manage Your Capital WiselyHone Your Business Skills

2 Mix in Traditional Tools

Dan Corcoran, Forward Printing

“Try a new marketing tactic every month until you find the right mix for your business.”

Know When to Say No

Keep Good Records

Your business won’t succeed if you are not at your best. Resolve to: Take time for yourself and maintain a

healthy balance between work and life.

Nick Alexander, Frankie & Myrrh

“We plan to get even better at saying no to projects outside of

our wheelhouse.”

Social media can be a valuable way to tell your business’ story and drive tra�c to your site.

Resolve to: Test various social platforms to see which make the most sense for your businessbefore investing in any paid social advertising.

Most of your time as a small business ownerwon't be spent on your trade, but on things like

generating sales and managing cash flow.Resolve to: Improve your understanding of basic

principles and key metrics to run your business more e�ectively.

Contrary to what you may have heard, old school marketing tactics can still be e�ective. Resolve to: Explore the benefits of traditional marketing tactics like direct mail, print advertising, trade shows and more.

Cash flow demands catch many small businesses by surprise. Resolve to: Plan for both the best-and worst-case scenarios. Capital can help you weather business dips as well as cover explosive growth.

Many small businesses try to take on every project that comes their way even if the e�ort

isn’t worth the return.Resolve to: Be mindful of incoming work. Don’t be afraid to say no to projects and refer them to

other small businesses.

Keeping good records year round will save youtime and energy in the long run.Resolve to: Don’t wait until tax time to get your records in order. Consider investing in cloud-based software to help you stay on top of things.

SMALL BUSINESSRESOLUTIONS

2017

Get more tips for making 2017 a success atpaypal.com/thisisyouryear.

Check out our complete Smart ResolutionsBlog Post at paypal.com/stories.

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