nyava workshop: transformative storytelling

Lee-Sean Huang / [email protected] / @leesean

Transformative Storytelling From Data to Delivery ABC & the Elephant

New York Association for Volunteer Administration Lee-Sean Huang - [email protected]

November 2015

FOOSSA @foossa_com / @leesean

mailto:[email protected]

2


Lee Sean@leesean FOOSSA @foossa_com / @leesean

@leesean FOOSSA

Foossa is a community-centered design and strategy consultancy

@foossa_com / @leesean

@leesean FOOSSA

Why are you here today?






WHAT?

Lee-Sean Huang / [email protected] / @leesean FOOSSA

HOW?

WHY?


WHY STORYTELLING?

@leesean FOOSSA @foossa_com / @leesean

@leesean FOOSSA

“The #1 business skills for the next 5 years” https://www.linkedin.com/pulse/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years

- LinkedIn

“A strategic tool with ‘irresistible power’” https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/

- Harvard Business Review

“The major business lesson of 2014” http://www.entrepreneur.com/article/239142

- Entrepreneur Magazine


https://www.linkedin.com/pulse/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years

https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/

http://www.entrepreneur.com/article/239142

Stories

help us make sense of the world

help us define our identity

help us connect with each other

are the building blocks of culture{http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit

Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean

http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit

http://www.journeyofhearts.org/kirstimd/tellstory.htmLee-Sean Huang / [email protected] / @leesean

Clay Shirky

http://www.youtube.com/watch?v=IyeihMTB2mE"feature=share"t=19m35s

“Stories organize our sense of reality.

Stories are how we process facts.

Stories are like food we consume that helps us turn into who we are.”

@leesean FOOSSAFOOSSA @foossa_com / @leesean

http://www.journeyofhearts.org/kirstimd/tellstory.htm

http://www.youtube.com/watch?v=IyeihMTB2mE&feature=share&t=19m35s

Dr. Kirsti A. Dyer


“Storytelling is a part of life, intrinsic to most cultures. They help people make sense of the world--life's experiences, dilemmas and hardships.

Stories can educate, inspire and build rapport. They are a means of communicating, recreating, and helping preserve cultures by translating memories into a more concrete manner that can be handed down verbally or in written form.

Telling the story can provide the opportunity to gain a deeper understanding of one's experiences and oneself. “




@leesean FOOSSAFOOSSA @foossa_com / @leesean




@leesean FOOSSA

“Storytelling comes naturally to humans, but since we live

in an unnatural world, we sometimes need a little help doing what we’d naturally do.”

- Dan Harmon, Writer


@leesean FOOSSA

What is the story behind an artifact you have? Jewelry, clothing, photo, item in pocket/purse, etc.


FROM DATA TO DELIVERY


What is the difference between data/information

and a story?

When was the last time you experienced a

transformative story?

What makes a story transformative?

How do we bridge the gap between empathy

and action?

Stories have:

Characters

Structure

Metaphor/Symbolism


@leesean FOOSSA

The Pop-Up Activist of the Lower East Side MILES Founder Eric Ho in the New York Times

Stories have:

Characters

Structure

Metaphor/Symbolism


1 strong start

2 emotional

climax 3 desired

outcome

Stories have:

Characters

Structure

Metaphor/Symbolism


‘If a picture is worth a thousand words, then a metaphor is worth a thousand pictures’

- Daniel Pink

NYC produces 12,000 tons of trash every day

NYC produces enough trash to fill the Empire

State Building every day

TRANSFORMATIVE STORIES have a

Call-to-Action


ABC + Impact


Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean

ContentFramework

Action - Benefits - Champions



Your mission in action



Who benefits from your mission?



Who makes your work happen?


+ Impact

Call to Action: how can we help?

Provide a full capoeira uniform for a student on scholarship

$50

Sponsor capoeira classes for a month for a student on scholarship

$100

Sponsor capoeira classes for a semester for a student on scholarship

$500

Provide capoeira classes for a school year for a student on scholarship

$1,000

Enable 2 teaching artists to provide 1 semester of classes at a school

$10,000

Underwrite 2 teaching artists to provide 1 year of classes at a school

$25,000

THE ELEPHANT


RWANDA

1994

44

500K-1 million people killed

45

500K-1 million people killed

Population of San Francisco

How do we turn profound emotional

experiences into action?

EMPATHICFEELING

COMPASSIONATE ACTION

BURNOUTRISK

SHUTDOWNRISK

57

INZOVU CURVE 1.0Structure

The Inzovu Curve maps a prototypical journey of a

person going through the transformative experience of a museum reaching a state of

motivation and action.

59

INZOVU = ELEPHANT

INZOVU CURVE 2.0

ACTIONHOPEPAINPREPARATION

EMPATHY

COMPASSION

HERO

BURNOUT / SHUTDOWN

REFLECTION

MAPPING THE JOURNEY TO ACTION

PAIN PAIN ACTION


PAIN PAIN ACTION

At the beginning

there’s a neutral state

before being slowly

introduced to the

context.

If the beginning is too

brutal, people could

feel disoriented and

unable to establish

an emotional

connection.


PAIN PAIN ACTION

A genocide memorial

is meant to trigger a

profound personal

reaction.

This is a moment of

suffering and creates

a strong emotional

connection to what

happened.

At the beginning


before being slowly

introduced to the

context.




unable to establish

an emotional

connection.


PAIN PAIN ACTION

A genocide memorial


profound personal

reaction.

This is a moment of


a strong emotional

connection to what

happened.

At the beginning


before being slowly

introduced to the

context.




unable to establish

an emotional

connection.

This moment should

happen multiple times

during the experience

itself.

It’s meant as a way to

decompress for

sensible people, and a

space to

think for everyone.


PAIN PAIN ACTION

A genocide memorial


profound personal

reaction.

This is a moment of


a strong emotional

connection to what

happened.

At the beginning


before being slowly

introduced to the

context.




unable to establish

an emotional

connection.

This moment should



itself.


decompress for


space to

think for everyone.

While genocides are

terrible events, there

are always heroes

that shine through.

These people are

often highly relatable

because are normal

people that do

positive acts.


PAIN PAIN ACTION

A genocide memorial


profound personal

reaction.

This is a moment of


a strong emotional

connection to what

happened.

While it’s difficult to

generate action in

each and every

person, this moment

is made possible by

the ones before.

Hope gives examples

to follow and show

how others acted

positively.

At the beginning


before being slowly

introduced to the

context.




unable to establish

an emotional

connection.

This moment should



itself.


decompress for


space to

think for everyone.

While genocides are

terrible events, there

are always heroes

that shine through.

These people are

often highly relatable

because are normal

people that do

positive acts.

68

How do you want visitors to tell your story?

WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF

69

“The people of Rwanda died but the struggle for the spirit of a dignified and peaceful country is now promoted, sustained, encouraged.”

SURVIVOR

“Beauty from ashes.”KGM STAFF

71

How can the memorial experience be improved?

WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF

“This is a place of teaching peace.”KGM STAFF

“We need a quiet space for survivors to reflect and write messages.”

SURVIVOR

74

KGM IS HOME.

Metaphor

IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM

PAVILION &REFLECTION GARDEN

Give Survivors a dedicated place for remembrance and reflection. A private space for fellowship and a place to share messages of hope and love.

COUNSELING & SUPPORT SYSTEM AND INTEGRATED FACILITIES

The Counseling Support Program will provide Survivors with much needed services and facilities necessary for continued recovery and guidance.

REST POD

A private space that provides grief recovery, comfort and respite for those Survivors overcome by the emotional strains of their visit.

SCHOOL OF PEACEBUILDING

How might KGM serve as a place for training future multidisciplinary peacebuilders?

EXPERIMENTS

$

EXPERIMENTS

ANATOMY OF AN EXPERIMENT

EVOLVING THE KGM EXPERIENCE 81

1. HYPOTHESIS

• A hypothesis is a question and a possible idea for solving that question.

• “What if we changed X to improve Y?”

2. TEST

• What are metrics for success?

• Test the hypothesis for a set period of time. One week, one month.

• Observe what happens and gather data.

3. EVALUATE

• What worked? What didn’t?

• What should we start doing?

• What should we continuing doing?

• What should we stop doing?

4. ITERATE

• How can we refine the hypothesis?

• What happens if we try something different?

VIDEO INTRODUCTION

WITNESSES

NEW DONATION GUIDE

$

OPEN ON THE PLANE

Dear Friend,

We are all angered by what happened in Rwanda, but we can channel our energy into action and prevent it from ever happening again.

Be heroic. Help save lives by taking action. Injustice happens around the world. The Central African Republic has been descending into ethno-religious violence, with thousands of people fleeing their homes. The UN is warning that the country is at high risk of genocide. Learn how you can raise awareness about this issue. Volunteer to spread the word in your community, on campus, or at events.

Be a partner. Pledge your support and helps us fund our life sustaining social programs, youth and teacher education programs and commemoration work. Our youth programs teach the new generation about Rwanda’s history and how to move forward in peace and unity.

Be a resident artist. Create work to tell the story of Rwanda through artistic expression.

Visit our website at www.globalumuganda.com/toolkit to learn more.

Together we can build and sustain peace.

Amahoro,

The Aegis Trust team

inzovucurve.org

kgm.rw

uxforgood.com

[email protected]


http://inzovucurve.org


REVIEW


What is the difference between data/information

and a story?

When was the last time you experienced a

transformative story?

What makes a story transformative?

How do we bridge the gap between empathy

and action?

Stories have:

Characters

Structure

Metaphor/Symbolism



Transformative Storytelling From Data to Delivery ABC & the Elephant

New York Association for Volunteer Administration Lee-Sean Huang - [email protected]

November 2015



nyava workshop: transformative storytelling

Design