nyc global service jam, team crape myrtle

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SERVICE DESIGN JAM NYC 2013 CrapeMyrtle Kellock Irvin Chun-Ying Chuang Pai-Hua Wang Seth Hosko

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This is one of the services we came up with during the 72-hour service design jam in March 2013. With the prompt of "growth" our service morphed dozens of times before we selected "Lighthouse" as our final product.

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Page 1: NYC Global Service Jam, Team Crape Myrtle

SERVICE DESIGN JAM NYC 2013

CrapeMyrtle

Kellock IrvinChun-Ying ChuangPai-Hua WangSeth Hosko

Page 2: NYC Global Service Jam, Team Crape Myrtle

Security and safety of New York City residents.

PROBLEM

Page 3: NYC Global Service Jam, Team Crape Myrtle

http://www.flickr.com/photos/walkingsf/4521616274/

Behavior predictablity - very high

OPPORTUNITY

Page 4: NYC Global Service Jam, Team Crape Myrtle

http://www.flickr.com/photos/walkingsf/4521616274/

Pair behavior patterns with contextually relevant data from the city.

OPPORTUNITY

Page 5: NYC Global Service Jam, Team Crape Myrtle

http://www.flickr.com/photos/walkingsf/4521616274/

Pair behavior patterns with contextually relevant data from the city.

- transportation status- construction/closures- real-time public threats- weather, natural disasters- public infrastructure

OPPORTUNITY

Page 6: NYC Global Service Jam, Team Crape Myrtle

OPPORTUNITY

We have an opportunity to close the gap between what we do and how quickly and safely we do it.

Page 7: NYC Global Service Jam, Team Crape Myrtle

HOW IT WORKSPeople & Behaviors

Contextually relevent information based on our behaviors is first defined, then pushed in real-time, giving the individual immediate benefit through awareness, information, or notification of events that have direct impact.

Page 8: NYC Global Service Jam, Team Crape Myrtle

EXPERIENCE TOUCHPOINTS

Page 9: NYC Global Service Jam, Team Crape Myrtle

W 4th street subway closure due to water main break.

Use 4,5,6 trains as alternate.

Political riots on wall street have escalated and spread to your area. Avoid area between Spring St and

Houston.

Use extreme caution.

EXPERIENCE TOUCHPOINTS

Page 10: NYC Global Service Jam, Team Crape Myrtle

Partnerships with local law enforcement (NYPD) to provide additional touchpoints for emergency service.

Emergency App

EXPERIENCE TOUCHPOINTS

Page 11: NYC Global Service Jam, Team Crape Myrtle

EXPERIENCE TOUCHPOINTS

Page 12: NYC Global Service Jam, Team Crape Myrtle

BUSINESS MODEL CANVAS

Page 13: NYC Global Service Jam, Team Crape Myrtle

IDEATION

Page 14: NYC Global Service Jam, Team Crape Myrtle

Thank you