nyc maker faire: from maker space to market place

© 2014 Copyright Atmel Corporation1

From Makerspace to MarketplaceHow our marketing can help you be successful

Maker Faire, NYC. Sept 2015

Sander ArtsVP, MarketingAtmel Corporation

2 © 2014 Copyright Atmel Corporation

• Sander Arts

• VP Marketing @Atmel

• Global citizen

• Always curious

• Twitter: @sander1arts

Who is this guy with the Dutch accent?


• Peter Minuit of the Dutch West India Company, in 1626, decided to buy Manhattan Island for goods worth 60 Dutch guilders, which later legend valued at US$24. It has been rated the best real estate deal in history.

• On Sept 8, 1664 New Amsterdam becomes New York

Did you know ?This was not only Atmel territory…


Here’s some insights into my philosophy…


• Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets.

This is our company description


This is what we sell…lots of them!


What the heck? Semiconductors?WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...

10 © 2014 Copyright Atmel Corporation 05/01/2023

Wait. Let me try this again. Here is the GoPro

Atmel - Marketing Strategic Plan 2014 - 2017


Did you know? Atmel powers the Arduino!

12 © 2014 Copyright Atmel Corporation Corporate Marketing - EMT Feb 2015

Arduino was on TV with Jimmy Fallon!Now, that is what I call “mainstream”…

13 © 2014 Copyright Atmel Corporation 01.05.2023

Why do we like makers and start ups so much?We like to enable unlimited possibilities and grow together


Let’s pause for a little and read this….

“By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now, but we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner


Crowdfunding Dollars Raised Q1 2015


We are a media company that sells

semiconductors


• Ranked #1 social semiconductor company (September 2014)• #1 most-viewed partner in ARM’s Connected Community (2014,

2015)• Social influence score now among the highest in the industry

Growing Network of Partners

Growing Network of Major Brands

Growing Network of Media

Growing Network of Startups

Growing Network of Influencers

ATMEL HAS ONE OF THE LARGEST SOCIAL FOOTPRINTS IN SEMIS !


WTFDuino…Featured on Atmel blog…stimulated the ‘owner’ to go do a crowdfunding campaign after we wrote about it…

‘traction’ in first hour!

19 © 2014 Copyright Atmel Corporation 01.05.2023Multi-core, Multi-device development

Now, let me give you a few more examples of projects and companies powered by

Atmel


What do these companies have in common?Powered by Atmel, and leveraged the community


Here is a Recent Kickstarter Campaign Atmel helped boost

“Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear


Atmel Booth

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPjo88e0kcgCFUk8Pgod2XoMfA&url=http://www.dacentral.com/products-security-solutions/surveillance-equipment-services/bosch-logo/&psig=AFQjCNH0jijxPYFVnCB9LZNb6qDC01HYBg&ust=1443243871103326

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJDUmO-0kcgCFYw5Pgod-UYH5Q&url=http://shop.keyboard.io/pages/press-kit&psig=AFQjCNGc7XfjHLa0ovQmCMYbMfDkLUQdtg&ust=1443243962243672

http://www.makerfaireshenzhen.com/archives/6526

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPC6wJm1kcgCFQZwPgodpsILkw&url=http://www.modulo.co/&psig=AFQjCNGQXUu3Nz8Yk-Xlk5CIx9k09qKJew&ust=1443244050712310

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCP6_hLK1kcgCFYoVPgodNd4L9g&url=http://www.qtechknow.com/&psig=AFQjCNG-FgOS2KLuc4o6CL5nnpu3CljqpQ&ust=1443244102352801

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNb1msC1kcgCFUIZPgodxZkAjg&url=http://www.atmel.com/atmel-makes/maker-faire-new-york-2015.aspx&psig=AFQjCNEtXSs8Y-nxydjgyAFJ0Fg0MgxDgA&ust=1443244132053250

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOjIvIm2kcgCFcPzPgodQykJAA&url=http://makezine.com/2015/03/06/arduino-vs-arduino/arduino_logo-svg/&psig=AFQjCNFFiuJoSv7k8aXjV1xD8jh5lYdvrw&ust=1443244216606693


From diaper to marketplace??Our new hero; Omkar

26 © 2014 Copyright Atmel Corporation 05/01/2023Demand Generation Workshop

“As seen on….”


“As seen on….”

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Select Insert > Header & Footer > Type Title in Footer field


A new generation of entrepreneurs is born

Remember 14-year-old Quin Etnyre from the inaugural White House Maker Faire?

Then

Now


Going From Makerspace to Marketplace

Quin Etnyre

Begins tinkering

Reaches out to Atmel support

Completesproject

Begins appearing in event booths

Atmel blogs and socializes

Taps into Atmel resources

Hosts a Tech on Tour stop

Goes mainstream

Atmel endorsement

White House Maker Faire

Launches Kickstarter

Atmel promotes

Funded

Introduced to AVR Ready for Market

QUIN ETNYRE

14-YEAR OLD MAKER FROM CALIFORNIA, [email protected]

mailto:[email protected]

MAKER FAIRE BAY AREA 2011

WHERE I STARTED MAKING & MET MENTORS!

ATMEL PARTNERSHIP

ORDER YOURS NOW: $30USD

QDUINO MINI: Successfully funded and delivered on time!

http://qtechknow.com/

https://www.sparkfun.com/







Don’t forget me, Quin, when you are hiring…!!


If you can’t come to us, we will come to you!


With Atmel you’ll be launched to market faster!


In closing…we are the Maker and Market enablers,

but the ultimate power is with you…