#nycml15 mobile live streaming: new paradigm or fading fad

Mobile live streaming:

David Carroll (@profcarroll) Associate Professor of Media Design

Is “spontaneous togetherness”

a next-gen media paradigm

or fizzling fad?

» ComparisonoftwomajorplatformsforsubtledifferencesinUIdesignandUXintents.

» Isthisathing?» Isthisgoingaway?» Let’stryit.

Important to experience live streaming. It’s a feeling.

workshop AgendaQuick-and-dirty discussion then play.

David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?

What is “spontaneous Togetherness”Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term to describe the human need his product signals.

claim chowderI was at SXSW this year

and discovered Meerkat and

wrote about it on Medium.

LIVESTREAMING PLATFORMS

DU JOUR


LIVESTREAMING VARIANTS


comparison test



Stream Posts to Twitter

meerkat periscopeMandatory Optional

meerkatStream library, #katch

periscopeOptional 24hrs Recents

Stream Persistance

meerkatAll streams public

periscopeOptional private streams

Stream Privacy

meerkatYes

periscopeNo

Host Commenting?

meerkatUnlimited

periscopeLimited, First come

Comment Throttle

meerkatPersistent, animated

periscopeCount and in comments

Audience Display

meerkatLive previews

periscopeGeographic or list

Discovery

meerkatEmoji

periscopeHearts

Social Affirmations

meerkatTap user to report

periscopeBlock on comments/profiles

Anti-Troll

meerkatLeaderboards by score

periscopeFollowers, Heart count

Quantification and Rank

meerkatCommunity Picks

periscopeFeatured streams/users

Platform Picks

▪ Full/Part-time Labor-of-Love to Succeed

▪ Few celebrities, journalists, experts have the time

▪Uneven Audience Quality/Quantity

▪ Devoted fan or nasty troll

▪ Meerkat as family/clique

▪ Spontaneity is a Constraint

▪ Meerkat has scheduling, but a daily struggle

▪ Barrage of notifications

▪ Events/moments drive engagement more than live streamer call outs

▪Drains Battery

▪ Trifecta: Screenstayson,processorschurn,radiosstream

▪ FORO-FearofRunningOut ▪ Fourth level

this hasn’t explodedLet’s wonder why? (It’s harder than Twitter)

▪ Amateurs to Celebrity

▪ YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry

▪ Made a few good calls on Medium “Is Meerkat Winner Take All?”

▪ Powerful Emotional Experience

▪ Maximum attention, neurotransmitters on full-throttle

▪ Maximum intimacy and authenticity

▪Useful for Society

▪ Surveillance, Sousveillance, Coveillance

▪Useful for Brands

▪ The “backstage” experience, special access

▪ Toward a membership model of customer engagement

▪ Immune to adblockers, truly native to platform and editorial

this isn’t going awayWhere is this going?

▪ Brands will follow Instagram’s lead

▪ Paid brand agents

▪ Video-recognition for brand placements

▪ Platform advertising

▪ Streamers are adopting micro-

transactions

▪ @changetip

HOW WILL THEY MONETIZE?Is this a business or just money-pits?


▪ Periscope (Twitter) is taking down streams with DMCA

▪Digital labor force to monitor flagged streams

▪ Video-recognition fingerprinting

but copyrights?New grey areas of rebroadcasting.


Now for the fun part.

Let’s try it.

» Pairup.Pickplatform.» Assigncamera-person,anchorbasedonfollowercount.

» Getoutofthebuilding.VoxPop,Beatourist,Reportastory.

» Use#NYCML15whenyoustartstream

» BringyouraudienceintoDemos


Now for the fun part.

Top tips

» Lineupyourshotwhenyoustartstreaming.

» Takestimetogatheranaudience.Trytostretchitoutaslongasyoucan.

» Engagewithyourstreamaudience.
