nyfi april 3 startup research: terry young
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7/28/2019 NYFI April 3 Startup Research: Terry Young
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Founders Institute
Terry Young @terryyoungny
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Irina Skayasr. communications manager
Dan Gouldcultural strategist
Tim Ettusdirector of operation
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Why Are Brands Important
To Create A S*#T Load of $$
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OR PREPARE TO BE DISRUPTEDBE THE DISRUPTOR
7/28/2019 NYFI April 3 Startup Research: Terry Young
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Breakthrough Innovation Is Exponent
Smartphone
Computers
Tablets
1980 1985 1990 1995 2000 2005 20101975
0
10,000
200,000
300,000
400,000
500,000
Unit sales (thousands)
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30 Exponential Steps = 1 Billion30 Linear Steps = 30
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THAT IS RIDING AN EXPONENTIAL TREBILLION DOLLAR IDEA
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Power of Trends
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EAT CULTURE FOR BREAKFAST
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Trend Mapp
and Innovat
Worksho
SCORING
low high
ENERGY
short long
PREDICTION
Culturally-
Infused Social
Media
NOISE TO
SIGNAL
ID VELOCITY,
DOUBLING & EXPONENTIALS
CONE
OFPOSSIBILITIES
MAP,
CLUSTER,
SCORE
PATTERN
ANALYSIS
Real-Time Cu
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INFLUENCERS
MEDIA
NATURAL LANGUAGE
EVENTSFRING
UNEXPECTED BURSTS
Separate Sign
P A l i T I f R
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MACRO
FACTORS
INFLUENCERS Millennials & Automotive NATUR
Ambient AnxietyNew Family Dynamics CPortfolio Life
Jennifer LawrenceMark Zuckerberg Justin Timberlake Beyonce Lena Dunham
Dan Schwabel Jack Dorsey Christine Hassler Chelsea Krost Jason Dorsey
Barak Obama Elon Musk Lebron James Steve Kerr Jimmy Fallon
Mila Kunis Jay-Z Ryan Seacrest
Pattern Analysis To Inform Res
C ti M i T Id tif O
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CONTENT NETWORK
MANIFESTATION
KEY
THEME
My Baby's Photobomb
Photo Went Viral And It's
Been a Pain in the Butt
1/23/13
Qualcomm CEO Details a 'Born
Mobile' World at 2013 CES
1/7/13
Women in Combat:
Exoskeleton Augments
Human Capabilities
1/24/13
FaceWash Makes Sure Your
Facebook Profile Is Clean and
Interview-Ready
1/25/13 Device as
Screen
Controller
Unexpected
Screens
Life Imitating
Screens
Google Announces First Project
Glass Hackathons In NYC And SF
Article date: Jan 15, 2013Disney Files Patent for
Augmented Reality Food
Article date: Oct 5, 2012
“Secret” U
Control Ne
Article date
Perch Turns Any Su
Interactive Retail E
Article date: Sep
Ikea Introduces Augmented
Reality Catalog
Article date: July 19, 2012
Screen
Shopping
E: 3 P: 29
E: 2 P: 25
E: 1 P: 30
E: 2 P: 30
TECHNOLOGY
Obama Answers
Questions VIA Reddit8/29/12
Icons
Remixed
PBS Mr. Rogers
Remixed
8/14/12
Why Vine’s G
into Some
2/4
Creative
Collaboration
Patina 2.0
Bite
Sized Media ASAPScience
E: 5 P: 26E: 5 P: 36
E: 4 P: 33
Augmented
Reality E: 4 P: 33
Analyze, Sample,
Remix
Simple UX Frictionless Life
Projector Lamps Lets
Workers Share
Remote Desk Space
Jan 24, 2013
Augmented
Life
The Secret Sauce Gesture
Behind Vine And Snapchat
Jan 29, 2013
Concierge
CurationTravelocity Takes A Page From Airbnb’s
Book And Launches Concierge Service
Jan 14, 2013
Automated
Routines
Ninja Blocks
Jan 25, 2013
E: 1 P: 28
E: 2 P: 24
E: 1 P: 20
E: 4 P: 39
E: 3 P: 21
Screen Culture
Honda
SPORTS
Nate Silver Bracket
Predictions
Mar 18, 2013
Twitter to Provide Video of Biggest
March Madness Moments
Jan 25, 2013
Crimson Tide Offers
Scholarship to 8th-GraderFeb 26, 2013
Where Has the
RefCam Been
All Our Lives?
Mar 7, 2013
E: 3 P: 20
E: 4 P: 30
E: 2 P: 31
E: 5 P: 34E: 5 P: 27 E: 2 P: 17
Conversation Mapping To Identify Opp
CATEGORY
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Trends As Intelligence
Trends As Amplification
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A.
identify cultural
trends before they
become popular
B.
create and deploy
content
C.
maximize value of investment by
optimizing deployment through
real-time monitoring and analysis D.
de-prioritize investmentwhen declining
E.
re-invest in
growing trends
Time
Cultural
Energy
W
2013 Trends Snapshot
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NOW NEXT FUTURE
THE NEW KINKO’S
CAMERA READY
REAL-TIME REMIX
DIGITAL EDUCATION
TAILOR ON DEMAND INVISIBILITY
THE SHARING ECONOMY VIRTUAL GOODS EXCHANGE
GMO FOOD FIGHT THE NEW SPEAKEASY
DIGITIZED REALITY OPEN SOURCE REVOLUTION
QUANTIFIED HEALTH THE IKARIAN DIET
EFFORTLESS CONTENT GESTURECON
4D EXPERIENCE IMMERSIVE CINEMA
ARTIST AS ENTREPRENEUR HACKSTRUMENTS
ELECTIVE BIONIC SURGERY HANDMADE HUMANS
RISE OF THE NONES ARTIFICIAL SOUL
THE DIGITAL STADIUM SAFETY TECHNOLOGY
AMBIENT DOCUMENTATION SOCIALLY AWARE ROBOTS
ARMCHAIR EXPLORATION PERSONAL VEHICLES
BIOISM ARTIST AS DATA INTERPRETER
REMATERIALIZING
MICROBIAL BEAUTY
SELF-MADE CELEBRITIES
THE TECHNOLOGICAL DIVIDE
MAGIC MIRRORS
AUTOMAT 2.0
GAMING AS SPORT
ANCIENT FITNESS
MEMES INSPIRING CULTURE
LUXURY THEATERS
COLLABORATIVE CREATION
THE MICROBIOME
EXPLOSION OF CONSCIOUS MEDIA
ATHLETE ENTREPRENEURS
AUTOMATED LIFE
2013: A SPACE ODYSSEY
THE NEW AESTHETIC
2013 Trends Snapshot
18
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8 Exponential Trends Shaping Humanity
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Igniting Cultural En
@sparksandhoney@terryyoungny
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