nyle herbal shampoo

04/11/2023 1

Nyle Herbal ShampooPromotional Concept

by

Confidential. Use in any form and reproduction without the explicit permission of the author is Prohibited

04/11/2023Confidential. Use in any form and reproduction without the explicit permission of the author is Prohibited

2

Nyle Belongs to Calvin Kare and is part of the bouquet

with Chic Shampoo.

Launched in 1993, Nyle has always been a pioneer in

the herbal shampoo category. And now, for the first

time in India, moisturizing shampoo with Aloevera,

Tulsi & Green tea Nourishing shampoo with Shikakai &

Apricot Daily cleansing shampoo with

Reetha,Chamomile & Lemongrass

About Nyle Shampoo?


3

Shampoo market is segmented on benefit platforms Cosmetic ( shine, health, strength ) Anti - Dandruff Herbal

The frequency of shampoo usage is very low. Most consumers use shampoo only once or twice in a week. In many cases, these products are used on special occasions such as weddings, parties etc

Some customers use shampoo only to address a specific problem such as dandruff or when they need to condition their hair

Use of conditioners is not common. It is restricted to the super premium segment or those who are very involved with their hair care

Some consumers use natural conditioning agents such as henna

Indian Shampoo Marketing?


4

Brand loyalties in shampoo are not very strong. Consumers frequently look for a change, particularly in fragrance

About 15 % of consumers use toilet soaps as well as shampoo for cleaning their hair.

Consumers attribute lathering to the act of cleaning

In Contrast, shampoo bottles are more popular in the Northern markets

About 50 % of the shampoo bottles are sold in the Northern region alone

In the North, brands with the USP of lower price have strong equities in market.

Indian Shampoo Marketing?


5

Size of shampoo market Rs 1,000 crore

Where in Urban - 56 % of people use shampoo

In Rural only - 34 % of Population use the shampoo

Average Growth over the last few yrs 20 %

Expected Average growth over the next few yrs - 25 %

Herbal segment is the fastest growing segment, growing at 15 - 20 % every year.

Anti-Dandruff growing at 10 - 12 % every year.

Shampoo Market Size in India & it’s growth


6

Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase of a Shampoo. Successful promotion should be ROI driven, and a increases sales & goodwill value should reflect.

Promotion is an immediate incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group.

Why product promotion ?


7

Target Audience Will be divided in to three categories.

◦ B and C ( Middle class / Lower Middle class)

◦ D (Lower Class)

Age Group :-

◦ 18 TO 40 Women Or family Shampoo.

◦ Metrosexual Men

Target Audience


8

Retail Networking promotional activity

Retail Branding through attractive merchandising. E.g. ( Bottle cut outs with real silky hair )

Metro Train Branding.

In Our Target Audiences, the large art of the audiences are buying Shampoos due to the recommendation of the shopkeeper. With the Retail Branding concept, we will develop a two pronged approach,

◦ Develop a loyal relation with the Shopkeeper so they recommend us to the

consumers even after the activity is over.

◦ This also helps them in an increased sales as there is some activity

happening – different form the usual – thus creating a buzz in the

neighborhood.

◦ Help our ground sales team to build a stronger sales relation in the backend

◦ Help in creating a increased demand.

Concept


9

Retailer

Whole seller

Shop keeper

Shop keeper

Whole seller

Shop keeper

Shop keeper

Whole seller

Shop keeper

Shop keeper

Consumer

Retail network-based promotion – this format is penetration driven, a mass market approach.


10

Our focus is on retail channel network because the customer comes there. ◦ Give him / her a brief about the shampoo and let the consumer know why Nyle◦ Increase Visibility◦ Personal Touch

Where we will increase the hike by creating a buzz word for retailers which will attract the public to come and see the activity in market.

Promoters will be dressed up in Nyle Merchandising (T-shirts and cross bands)

Also collect the feedback and customer data.

Here the customer data will be used to create recall value and for a

enhanced relationship, we will send a sms and email for Nyle

promotion and say thank you for taking part I the Nyle Promotion. This

should result in creating a healthy relationship with the consumer.

Retail network-based promotion


11

As our prime target is women, we will introduce a game or a kind of lucky draw weekly for women's.◦ The Purpose is to make the entire exercise Interactive

It will also help us to increase the sale and generate the interest of people for to play and participate in the lucky draw.

Promotional activity will be for a month in a month we will cover larger no. of areas in Delhi and Ncr.

Retail network-based promotion


12

Retail Branding through attractive merchandising

Please note the pictures is in ppt is rough just giving you a idea what we can deliver you.


13

Metro train branding option. we will decorate the metro with Nyle branding on the cubicle that is used to hold when we stand in the metro.

Metro Train Branding

11/04/2023All matter mentioned only meant for the recipient. Content confidential &

Copyright of Blade-BRAINS™ 14

About Blade-BRAINS™

Team Blade-BRAINS™ believes in developing a long-term, strategic partnership based on ethics & quality delivery. Our services could be classified into :

Business Management: Including Business Research & Operational Excellence & Superiority through

Technology. Marketing & Communications Services : Including Communications Strategy & Content

Management through IT Consulting on Human Capital : Including HR services, Talent Acquisitions & Corporate Training

To provide your Business Institution with a comprehensive solution to its functioning through Business Consulting !

Blade-BRAINS™ is a strategic consulting firm, which bridges the gap between the organization, brand and

the consumer lifecycle, creating a subliminal attachment.

Our Services cater to the requirements & needs of an organization in Business Strategies, Marketing & Human Capital. Services are available through on demand 24x7 delivery mechanism where time is treated as money and the attitude is to satisfy the client to the best of our abilities, and for the best results, optimally utilizing the resources available.

In today’s economy, where the economy is undergoing an ongoing reform process, each business institution faces new threats & opportunities. To overcome these, capitalizing on their internal capital and brand equity, is important to help reform their structures and strategies and re-launch themselves aggressively in the global markets. We @ Blade-BRAINS™ bring in innovation led techniques, which besides other value additions in the business, uncover the hidden latent trends & desires of the consumer, and help the management to build the right business strategy.

Contact Details

Blade-BRAINS™ The consulting arm of M/s Spectra Consultants Prateek Nagar, 9540472667 Regd. Office : F-94, Ram Path, Shyam Nagar, Jaipur

– 302019 E-mail : Prateek Nagar :

[email protected] Web : www.bladebrains.com Presence in Bangalore | New Delhi | Mumbai | Dharamshala | and shortly Hyderabad

Confidential. Copy rights reserved to Blade-BRAINS(tm). No Copy or Distribution will take place without written explicit permission of the owner.

15

mailto:[email protected]

http://www.bladebrains.com/

nyle herbal shampoo

Documents