nystc spring symposium 2016 - pr for teacher centers
TRANSCRIPT
PR for your TCNYSTC 2016 SPRING SYMPOSIUM 2016
#FORTORANGE5
Everyone in this room
@mr_casal
#FortOrange5
WHO AM I…?
▸ Chris Casal
purveyor of geekery
Scarsdale Public Schools
@mr_casal & @HeathcoteTech
about.me/mrcasal
#FortOrange5
@HEATHCOTESCHOOL
#FortOrange5
@HEATHCOTESCHOOL
▸ Twitter is but an entry point
We Tweet, Vine, Instagram…
▸ Social media for a transparent & engaged learning community
#FortOrange5
#PURPOSE
▸ Post to the platform or your choice:
“I’m leveraging social media to give my TC some PR.” #FortOrange5”
TEACHERS ARE THE SOCIAL MEDIA AMBASSADORS OF YOUR CENTERS…
@mr_casal
#FortOrange5
#FortOrange5
WHY TWITTER?
▸ Twitter new to most/all
▸ sometimes it’s easier to teach a new thing than a familiar thing in a new way
▸ Easy to keep “personal” and “professional” separate
▸ most teacher don’t have a “personal” account
▸ It’s a quick, easy to use broadcast platform not requiring viewers to have an account
▸ Single sign-on access to other services
#FortOrange5
YOUR SOCIAL MEDIA GOAL
▸ Give constituents a glimpse inside
▸ Be transparent
▸ Share successes
▸ Engage & connect with, and beyond, your community
#FortOrange5
ROADMAP
▸ Pick a platform(s)
▸ be consistent
▸ build your brand
▸ Be flexible and adventurous
▸ Support & encourage engagement
▸ Share
TWITTER IS DEAD. LONG LIVE TWITTER…
http://www.tippingpointlabs.com/twitter-is-dead-long-live-twitter/
#FortOrange5
A hashtag is a type of label or metadata tag used on social network and microblogging services which make it easier for users to find messages with a specific theme or content
Wikipedia
http://benmartin.pro/the-history-of-hashtags-infographic/
#FortOrange5
#HASHTAG ACROSS PLATFORMS
Vine
Flickr
Google+
http://www.adweek.com/socialtimes/hashtag-power/493090
#FortOrange5
TIE YOUR PLATFORMS TOGETHER
▸ Hootsuite
▸ IFTTT
▸ Buffer
… EASIER FOR USERS TO FIND MESSAGES WITH A SPECIFIC THEME OR CONTENT…
#purpose
#FortOrange5
#FortOrange5
#PURPOSE
City Councilman tweeting appreciation for PTA - the full community, beyond just the
“school community”
YOU NEVER KNOW WHO'S LOOKING TO GET INVOLVED
#FortOrange5
#HEATHCOTEPRIDE
tinyurl.com/heathcotepride
#FortOrange5
#HASHTAG PLATFORMS
▸ TagBoard.com
▸ storify.com
▸ TwitterFall.com
▸ RebelMouse.com
▸ VisibleTweets.com
#FortOrange5
SOCIAL MEDIA IS
▸ no longer solely “social”
▸ no longer solely “media”
▸ not a threat
▸ not inherently negative
#FortOrange5
SOCIAL MEDIA IS
▸ voice
▸ access
▸ information
▸ curated
▸ trusted
YOUR* VOICE TO THE WORLD* students, teachers, parents, communities
#FortOrange5
YOUR PR IS #STANDARD
▸ Teach good citizenship by being a good citizen
▸ Modeling positive use promotes positive use
▸ Danielsen
▸ 1a, 2b, 3b, 3d, 4a, 4c, 4d, 4e, 4f
▸ Library/Media Specialists
▸ CCSS
▸ W.5.1, W.5.2, W.5.4, W.5.5, W.5.6, W.5.10, SL.5.1, SL.5.2, SL.5.5, L.5.1-6
USE THE POWER OF SOCIAL MEDIA TO PUT YOUR TEACHER CENTER ON THE WORLD STAGE AS A POSITIVE EXAMPLE OF CREATIVITY & COLLABORATION. PROMOTE YOUR AWESOME!
@mr_casal
#FortOrange5
SOCIAL MEDIA IS YOUR VOICE. IT IS YOUR CALLING CARD. IT IS YOUR BEST FOOT FORWARD. IT IS YOUR PR FOR THE WORLD...
GO FORTH & SHARE!THANK YOU!
#FortOrange5
#EDUCATION
▸ Popular edu hashtags via November Learning
▸ Educational hashtags via Cybraryman
▸ Complete Guide to Hashtags for Education via Teachthought
▸ Hashtags, Twitter Chats & TweetDeck for Education via TheEduBlogger
#FortOrange5
RELATED ARTICLES
▸ Fear is not an option when it comes to social media in schools
▸ Twitter @HeathcoteSchool - embracing social media & addressing concerns
▸ Don’t blame social media if students are distracted
▸ Why tweet in Kindergarten? Ask @mariacamastro
▸ We tweet @PS10Brooklyn. A Lot
▸ Social media in our K-5 school
#FortOrange5
CONTACT
Chris Casal
▸ @mr_casal & @HeathcoteTech
▸ about.me/mrcasal
▸ slideshare.net/mr_casal
▸ thecasalos.blogspot.com
▸ graphite.org/users/mrcasal