nyu product design fundamentals portfolio
TRANSCRIPT
NYU-‐SCPS Product Design Fundamentals-‐ Spring 2015
Marcus WhitcheA
Form SemanBcs • The forms, shapes, and contours of a product are uBlized to communicate a parBcular emoBon or idea
• The form of a product essenBally “speaks” to the user
• ObjecBve: construct 5 different forms that convey the assigned emoBons – Cool, precise, elegant, playful, power
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Form SemanBcs
• Concept IdeaBon
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Playful Cool Elegant
Form SemanBcs
• Concept IdeaBon
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Precise
Power
Form SemanBcs • Models
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Form SemanBcs • Models
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Playful Cool
Elegant
Form SemanBcs • Models
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Power Precise
Morph! • Using the characterisBcs of a natural object, a manufactured object was morphed and transformed to aAain a more natural form
• The object is morphed over several drawings, with each one gradually showing it’s transformaBon
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Morph! • Manufactured object-‐ wall hook
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Morph! • Natural object-‐ green bell pepper
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Morph! • TransformaBon drawings
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Morph! • Simple model
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Salt + Pepper • ObjecBve-‐ design a set of salt and pepper shakers
• Main inspiraBon for project design was the idea of products living in posiBve and negaBve space
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Salt + Pepper • IdeaBon Sketches
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Salt + Pepper • IdeaBon Sketches
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Salt + Pepper • Detailed Sketch
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Salt + Pepper • Final model
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Product Architecture • ObjecBve-‐ Using the primary components of an alarm clock, explore several configuraBons
• Design theme: alarm clock that promotes producBvity – Designed for customers who are lazy and slow to rise in the morning
– Snooze buAon is tucked away to increase difficulty of access and encourage the user to wake up
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Product Architecture • IdeaBon sketches
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Product Architecture • ConfiguraBon exploraBon
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Product Architecture • Final model
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Client: Cecilia (Mother)
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Client: Cecilia • Cecilia works in billing and collecBons at a recruiBng agency • Makes several calls and handles hundreds of accounts on a weekly basis
• Takes several notes using sBcky notes, scrap paper, and notepad paper
• Causes confusion and mess as notes and reminders pile and take up space • Notes and pens get covered and misplaced • This makes her job difficult when she needs to refer back to these notes to recall info
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Workplace photos
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Needs a central locaBon where she can reference her
prioriBzed materials • WriAen notes • Pens/pencils • Whiteboard • Storage for glasses • Storage for calculator • Dock/space for phone
• Concepts • RotaBng organizer for desk • Over-‐the-‐wall organizer
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • IdeaBon sketches
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • First model
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Client Review • Pencils/pens can be stored in top of compartment,
instead of individual holders • Include holders for pictures of family and friends • Light placed on backside of organizer to illuminate
desk surface below • Other topics addressed • Extruding compartments to fill out unused space
around the board
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Revision sketches – Loops on side compartment represent coils to hold pictures
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
AcBvity Analysis • Final model
Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
Front
Back Cardboard and green strip on back represent a tray for notebooks/legal pads and an LED strip, respecBvely