NEW NEW ZEALAND ZEALAND

FILM FILM INDUSTRYINDUSTRY

What is an industry?What is an industry?

DEFINITION OF AN INDUSTRY: An industry is DEFINITION OF AN INDUSTRY: An industry is an organized activity that works to trade or an organized activity that works to trade or manufacture a product collectively.manufacture a product collectively.

PURPOSE OF AN INDUSTRY: Simply to PURPOSE OF AN INDUSTRY: Simply to generate generate revenue.revenue.

Hence the definition would suggest that Hence the definition would suggest that an industry is not a single entity that an industry is not a single entity that works in isolation from other variables to works in isolation from other variables to generate revenue. The New Zealand Film generate revenue. The New Zealand Film industry is no exception and the study of industry is no exception and the study of the industry will involve examining many the industry will involve examining many aspects of industry.aspects of industry.

What comprises the NZ film What comprises the NZ film industry?industry?

The Government:The Government:Funding organisations, Law and Policy that affects the Funding organisations, Law and Policy that affects the manufacturing or production and distribution and manufacturing or production and distribution and promotion of the film product.promotion of the film product.

Film Production Companies: Film Production Companies: This will include such units as Weta Workshop and This will include such units as Weta Workshop and many smaller production houses. many smaller production houses. http://www.wetaworkshop.co.nz/

Distribution and Promotion:Distribution and Promotion:This includes marketing of the New Zealand product This includes marketing of the New Zealand product overseas. It also secures theatre screenings and overseas. It also secures theatre screenings and distribution in DVD format both for sale and for rent.distribution in DVD format both for sale and for rent.

Non-profit organisations:Non-profit organisations:These tend to include and support organisations These tend to include and support organisations that work to regulate and create security within that work to regulate and create security within an industry such as SPADA (Screen production an industry such as SPADA (Screen production and development association) of New Zealand. and development association) of New Zealand. http://www.spada.co.nz/homehttp://www.spada.co.nz/home

The Consumer: The Consumer: Their tastes/trends/access to film products. If Their tastes/trends/access to film products. If there was no market in which to sell a product or there was no market in which to sell a product or service (ie: no demand for the good or service) service (ie: no demand for the good or service) there would be no industry.there would be no industry.

What makes the NZ film industry What makes the NZ film industry unique?unique?

Many of the various aspects of an industry have Many of the various aspects of an industry have different impacts on the industry. Some of these different impacts on the industry. Some of these aspects may be controlled within the industry aspects may be controlled within the industry and others the industry has very little control and others the industry has very little control over. Hence we can think of the various controls over. Hence we can think of the various controls (or variable that impact on an industry) as (or variable that impact on an industry) as INTERNAL and EXTERNAL.INTERNAL and EXTERNAL.

It may also be considered that people involved It may also be considered that people involved in this industry are attracted to it because of its in this industry are attracted to it because of its creative nature and that their motivation within creative nature and that their motivation within the industry is due to their desire to create the industry is due to their desire to create cultural product, at times one that works to cultural product, at times one that works to reflect a New Zealand Cultural identity. There reflect a New Zealand Cultural identity. There are also many aspects of the industry that work are also many aspects of the industry that work to create employment and encourage expertise.to create employment and encourage expertise.

What are the controls and how do What are the controls and how do they work?they work?EXTERNAL CONTROLSEXTERNAL CONTROLS

The EXTERNAL controls of an organisation are those The EXTERNAL controls of an organisation are those that can NOT be changed from within the industry. that can NOT be changed from within the industry. These may include:These may include:

The Government:The Government:• Employment /Contract LawEmployment /Contract Law• Occupational Safety and Health Regulations (OSH)Occupational Safety and Health Regulations (OSH)http://www.osh.dol.govt.nz/http://www.osh.dol.govt.nz/• Censorship Law Censorship Law http://www.censorship.govt.nz/index.html• Funding Policy (Ministry of Economic Development Funding Policy (Ministry of Economic Development and The Ministry of Culture and Heritage)and The Ministry of Culture and Heritage)• Tax LawTax Law• ETCETC

Consumers:Consumers:• Create DemandCreate Demand• Protected by Consumers Guarantee Act Protected by Consumers Guarantee Act http://www.consumeraffairs.govt.nz• Protected by Censorship LawProtected by Censorship Law• Protected by Contract LawProtected by Contract Law

Education Providers: Education Providers: • This affects the supply of labour.This affects the supply of labour.

International Film Industries:International Film Industries:• The performance of the competitor will always The performance of the competitor will always be a of concern to an industry that has be a of concern to an industry that has expectations of international competitiveness expectations of international competitiveness when the generation of income PROFIT is a when the generation of income PROFIT is a driving factor.driving factor.

INTERNAL CONTROLS

Government:Government:• Funding Delivery Organisations: The New Funding Delivery Organisations: The New Zealand Film Zealand Film Commission. Commission. http://www.nzfilm.co.nz/• Non Profit Organisations:Non Profit Organisations:

Director’s Guild (SDGNZ) Director’s Guild (SDGNZ) http://www.sdgnz.co.nz/

SPADA SPADA http://www.spada.co.nz/home

Labour Market:Labour Market:• All roles within the production and distribution All roles within the production and distribution of the product. The industry can determine their of the product. The industry can determine their need and may encourage involvement through need and may encourage involvement through training and development within their own training and development within their own organisations rather than use the external labour organisations rather than use the external labour market generated by independent training market generated by independent training providers.providers.