o projects brand development portfolio

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Case Studies

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BRAND

DEVELOPMENT

“After carful case for each project, we develop branding plan to

implement. And with brand understanding we express client idea in

innovative concepts and professional art

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Brand

Development

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1. BRAND IDENTITY AND GUIDELINES

2. CASE STUDY

SCIENCE IDENTITY DEVELOPMENT

Brand

Development

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1. BRAND IDENTITY AND GUIDELINES

“The Brand Is Everything.”

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RENA CARE

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ITS

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PROTEAM

EGYPT

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TECHNOBIT

Rundom

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LOGOS

Brand

Development

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2. CASE STUDIES

SCIENCE IDENTITY DEVELOPMENT

“The Brand Is Everything.”

Situation

Big OTC brand for cough symptoms.

Change in market s i tuat ion through

heal th ministr y low in 2010.

Product sa les decrease in the 1 st

Quar ter of 2010 l ike never before .

catastrophe wi l l cont inue t i l l Bronex

DIE .

Action

Product Recover y must be star ted

ASAP before any far ther damage.

Use aggressive changes is a must

BRONEX, Recovery Plan

BRONEX

BRONEX Re-Launch Conceptual Branding Positioning

RECOVERY PLAN

BRONEX RE-LAUNCH

LOGO-TYPE

Kids Violet color Iconic for target segment

Indication and Usage New modern Font

LOGO DESCRIPTION

ICONIC IDEA

GENERATION

Note book

Bronex answer

Bronex

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FOR FULL PROJECT CASE STUDY VIS IT:

HTTP://WWW.SCRIBD.COM/DOC/36054734

http://www.scribd.com/doc/36054734

Brand identity

Concept

Brand recognition

Conference activity

CEFRONE

tools

LOGO TYPE

Cover

CONCEPT

Internal

BROCHURE

Conference

POSTER

CEFRONE

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Direct Promotion campaign Conceptual

Branding

Start word of mouth

Create new

market

FLEXPRO

Direct Promotion campaign

Two main items doctors need in surgery

CREATIVE IDEA GENERATION

Surgery

Nurse

Easy controlled

Surgical tools

FleXpro

Concept

DIRECT

PROMOTION

CAMPAIGN

Branded Surgical

tools

Doctors Gimmicks

Surgical supportive

tools

GIMMICKS

FelxPro

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Situation Analysis

•Poor market awareness about migraine

•Weird Symptoms of migraine (One can’t tell easily when he suffers from Migraine )

•Limited market size

•New product name in pharmaceutical field with hard name to connect with its used usage

Objective Goal

•Awareness campaign

•Using Funny cartoon animations to deliver the message

•Radio ads. and press campaigns stressing migraine symptoms

ZOMIG, ASTRAZENECA

We n eed :

1 . E a sy N a m e

2 . C a t c hy c o n c ep t

3 . C o m p r eh en s i ve m essa g e fo c u s in g o n m ig r a in e sy m p to m s a n d Z o m ig b en ef i t s

4 . AT L c a m p a ig n a im in g to h e lp d o c to r s a n d p a t ien t s m em o r i z e t h e p ro d u c t ’ s n a m e a n d r ec a l l i t

w h en t h e sy m p to m s o f M ig r a in e a p p ea r

CONCEPT : BEING UNIQUE !

Story Character Attractive

message

Customer

friendly name

DR.ZEE,

CHARACTE

R

A n y o n e s u f f e r i n g f r o m a n y t y p e o f h e a d a c h e w i l l g o 1 s t t o p h a r m a c y s e e k i n g t r e a t m e n t a n d a s k i n g a b o u t

p a i n k i l l e r s .

P h a r m a c i s t s a w a r e n e s s a b o u t A n t i - M i g r a i n e p r o d u c t s d u r i n g t r a i n i n g s e s s i o n s o r m e e t i n g s .

PHARMACY

Dr. Zee Stand

Catchy and directive

Stand holding flyers and pack

design.

Two sizes could be used:

•Mega size

•Medium size.

Booklet

It’s an educational booklet

• A booklet telling the story of

Dr.Zee and a migraine patient

through animations.

•Awareness about the difference

between migraine and headache

symptoms.

•Usages and advantages of

Zomig.

Pharmacist Education Program

Direct education focusing on the

product

1. Pharmacists meeting

2. Giveaways

3. Video

ZOMIG

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L eve p ex - b r a n d g u id e l in e

Levepex is a generic of Levetiracetam used

as anti -epi leptic . this new formula has a new

mechanism of action with less side-effect

and less drug interaction.

Levepex has a pre-synaptic effect , that differ

them from there competitors (post -synaptic

effect)

Different mechanism of action used for

posit ioning of our product in the market. The

only product with the same mechanism of

action isTiratam , but it has a l imited range

of doses .

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LEVEPEX

Brand Ident i ty

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LEVEPEX

LEVEPEX

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LOSEC

Concept 1

W h en we su f fe r, o u r s to m a c h su f fe r s .

C o n c ep t : t h e s to m a c h ex p r ess in g i t s n eed s , to r e la x a n d s to p t h e p a in

? ? ?

I t n eed s L o sec …

S to m a c h loves L o sec . .

CONCEPT

LOSEC

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ZITHROKAN

Primary competition Heavy secondary

competition

Product name complication

Customer behavior

Busy and declining market due to

resistance

Well known active ingredient and

indications

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M A R K E T S I T U AT I O N

Zithrokan Branding New product positioning

Unique selling points

Increase market share

AC T I O N P L A N

Zi throKan

People read only the smal l words . . Or

the read the 1st par t , and complete the

rest f rom the sub -conscious (a lways the

big brands)…

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ICONIC

Zithrokan

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O Pro jects

Brand

Development

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More Case S tudies:

1 . Kefentech , OTC Di rect consumer campaign

ht tp ://www.scr ibd.com/doc/36053428

2 . Napi f i t , D i rect consumer campaign


3 . Or l is tat S igma


4 . Subaru IMC Plan









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THANKS

E-mail: [email protected] - [email protected]

Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11

mailto:[email protected]

mailto:[email protected]

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