o reilly twitter for marketing mike volpe
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O reilly twitter for marketing mike volpeTRANSCRIPT
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Twitter for Marketing & PRO’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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Twitter is a Big Deal
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
More website visitors thanNY Times or Washington Post.
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Is Twitter for Business?
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Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
Elapsed Time:50 Minutes
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Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot
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Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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Assumptions
• You know the basics of Twitter for personal use
• Interested in using Twitter for Marketing
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How to Succeed With Twitter
Build Your Network
Engage With Your
Community
Track & Analyze
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Twitter Grader
Score evaluates overall authority / influence
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Put a Bio in Your Profile
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Identify Yourself in Your Bio
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Put a Link in Your Profile
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Follow to Get Followers
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See Who Thought-Leaders Follow
twitter.com/dmscott
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Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
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Engage With People
10,000 followers
2,000 followers
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Follow People Who Follow You
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Following-to-Follower Ratio
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It’s a Discussion, Not a Broadcast
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Follow Your Brand in Conversations
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Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561
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Use Favorites to Save Highlights
twitter.com/HubSpot/favourites
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Tweets-per-Day Best Practice
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What are ReTweets
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What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username
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Why Do You Want ReTweets?
• Followers• Buzz• Traffic
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Offer Value to Get ReTweets
• How To’s and Instructional Content• News, especially breaking news• Warnings (viruses or scams)• Freebies and Contests
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Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”
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Attend the Twitter Bootcamp for More!
Things not covered today:• Twitter for customer service• Twitter and brand building• Hashtags• Twitter for events & conferences• Tweetups• Using Twitter with blogs, Facebook…
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Thank You!
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Bootcamp:http://training.oreilly.com/twitterbootcamp/
Webinar Questions:http://www.inboundmarketing.com/content/oreilly-twitter-webinar