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Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 05/08/2012 Page 1 Project Rev. 8/31/2016
Leadership Group: Finance Admin Department: Economic Development & Community Affairs
Division: Economic Development & Community Affairs
Project Sponsor: Irene Spanos
Date Requested: 3/15/2016
PM Customer No. 191
Request Type: New Development Enhancement Customer Support
Planned System Maintenance or Upgrade
IT Team Name: eGovernment
IT Team No: E
Project Manager/Leader: Kaitlin Keeler Account Number:
95600
Account Description:
PEDS Cust/System Support
Customer Name:
EDCA
Grant Funded? Yes No
Mandate? Yes No
Mandate Source:
Project Goal To create and implement a digital marketing program so that the most qualified applicants participate in the MI Great Artist™ and Oakland County Executive’s Elite 40 Under 40™ Program. Business Objective 1
Support the Oakland County Executive’s Initiatives, MI Great Artist™, and Oakland County Executive’s Elite 40 Under 40™. Identify, connect and integrate a younger demographic into various county programming through the Elite 40 program. Showcase the creative community as an important part of the Oakland County’s quality of life through the MI Great Artist™ program.
Major Deliverables Detailed Project Plan Manage Digital Aspects of the EDCA Digital Marketing Programs
o 2016 MI Great Artist™ o 2017 Oakland County Executive’s Elite 40 Under 40™ o 2017 MI Great Artist™ o 2018 Oakland County Executive’s Elite 40 Under 40™
Digital Media Plan (DMP) Support and management of contest portal Report on results of each initiative Support Advantage Oakland brand on social media efforts
Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 05/08/2012 Page 2 Project Rev. 8/31/2016
Approach
Find, connect, and engage with target market Coordinate digital communications (website, social, graphics) Create and publish content through digital channels Create and implement public voting campaign Support and manage contest portal vendor Configure contest portal Participate and present at internal program committee meetings Provide and advise on analytics / reporting
Business Objective 2
Select and implement a contest portal solution to support Oakland County quality of life online contest initiatives. Major Deliverables
Write RFP document Distribute RFP Review RFP responses Select vendor(s) Determine IT Labor cost Prepare total project cost for solution(s) Contract selected vendor(s)
Approach Write RFP document Formulate and distribute RFP to potential vendors Perform technical review of products Evaluate/score responses Select vendor and solution Determine IT Labor cost with selected vendor(s)/solution(s) for integrations,
where appropriate Prepare and present total implementation costs Work as liaison between Corporation Counsel and selected vendor to negotiate
and obtain a signed contract for services.
Research & Analysis
Gartner Research Recommendation – Conducted, Nothing Found
NACo Application Store – Conducted, Nothing Found
Benefits
See Return on Investment (ROI) Analysis Document
Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 05/08/2012 Page 3 Project Rev. 8/31/2016
Impact
Number of Users Public
Divisions EDCA
Leadership Groups Finance Admin
Risk
Business Environment Low – Little or no impact
Technical Environment Low - Proven and previously implemented technologies.
Assumptions
Staffing IT Staffing: resources will be available for the hours indicated per the project
plan. Other Staffing: additional staffing will be available as follows:
Role: Name Hours per Day
Project Sponsor Irene Spanos As Needed
Subject Matter Expert Kristie Zamora As Needed
Graphic Design Support Pam Tremble As Needed
Facilities
Technical
Utilize currently existing website, email and social media accounts and profiles
Configure and implement contest portal for each initiative, re-purposing as many
processes and forms from previous years contests that are applicable
Funding
EDCA to provide $75k per year. IT to fund any remaining cost on project.
Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 05/08/2012 Page 4 Project Rev. 8/31/2016
Other
EDCA will retain the current online contest portal throughout their contract and will go
out to RFP before the current contract ends
Priority
Constraints
Current contest portal is not mobile enabled
Exclusions
Applicant vetting and background checks
Judging and scoring of applicants
Communication with participants, beyond technical support
Judge selection / communication
Digital marketing activities after quality of life initiatives winner/finalists are announced
Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 11/05/2015 Page 5 Project Rev. 8/31/2016
PROJECT PHASE AUTHORIZATION
Phase(s): ALL
Total Estimated Application Services Hours: 1,521 Cost: $208,978 Total Estimated Technical Systems Hours: Cost: Total Estimated CLEMIS Hours: Cost:
Total Estimated Internal Services Hours: Cost:
IT Application Services Division Manager Approval:
Date:
IT Technical Systems Division Manager Approval:
Date:
IT CLEMIS Division Manager Approval:
Date:
IT Internal Services Division Manager Approval:
Date:
IT Management Approval: Approved: Yes No
Date:
Reason:
Project Sponsor Approval: Title:
Date:
PROJECT SUMMARY
Authorized Development (see above) Hours: 1,521 Cost: $208,978 Preliminary Estimated Development for Future Phases Hours: Cost: Grand Total Estimated Development Hours: 1,521 Cost: $208,978
Oakland County Department of Information Technology
Project Scope and Approach
Project Name: EDCA Digital Marketing Program Project ID: DE6191DM
Form Rev. 11/05/2015 Page 6 Project Rev. 8/31/2016
PROJECT COMPLETION AUTHORIZATION
Customer Acceptance of Product: Title:
Date:
Project Office Review:
Date:
Information Technology Strategic Plan Alignment
3.1 - Provide an Enhanced Application Service Offering
DE6191DM - EDCA Digital Marketing Program
3.1.1 - Increased application integration andstandardization through web services
3.1.2 - Integrate mobility and location basedservices in business applications
3.1.3 - Promote and utilize shared services throughthe use of cloud technologies to offset costs and
expand product offerings to customers
3.1.4 - Improve the quality, reliability, and availabilityof all applications
3.1.5 - Increase the agility and responsiveness ofbusiness units by expanding customer analytics
3.1.6 - Leverage the County's web presence as abranded consolidated point of access to all County
information and services
3.1.7 - Centralize and standardize identity andaccess management for all applications and content
3.2 - Enhance ability to provide effective and timely customer service
3.3 - Implement a Standardized Infrastructure Strategy
3.2.1 - Advance the use of IT Infrastructure Library(ITIL) best practice framework for IT Service
Management
3.2.2 - Implement Configuration ManagementDatabase to better identify IT Assets
3.2.3 - Provide a high-quality training program toempower employees through technology
3.2.4 - Utilize a formalized customer communicationplan
3.2.5 - Build IT Staff expertise through professionaldevelopment
3.2.6 - Expand capacity through ongoing organizationreview and right sourcing
3.3.1 - Deliver services using a standardized sharedtechnology infrastructure whereever possible
3.3.2 - Implement a consolidated securitymanagement strategy
3.3.3 - Develop and implement a policy forpersonally owned devices and services
3.3.4 - Improve service availability through networkdesign and management strategies
3.3.5 - Enhance capacity planning and recoverymanagement strategies
3.3.6 - Adopt an enterprise architecture approachto technology planning, design, and implementation
X
X
X
Page 1 of 16/27/2016Run Date
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Project Summary
As Of: 6/9/2016
Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Benefits/Savings:Tangible Benefits Subtotal: 0 0 0 0 0 0 0Cost Avoidance Subtotal: 75,000 75,000 0 0 0 0 150,000
Costs:Development Services Subtotal: 209,898 0 0 0 0 0 209,898Hardware Subtotal: 0 0 0 0 0 0 0Software Subtotal: 0 0 0 0 0 0 0Infrastructure Subtotal 0 0 0 0 0 0 0Training Subtotal: 0 0 0 0 0 0 0Other Subtotal: 0 0 0 0 0 0 0
Annual Statistics:Annual Total Savings 75,000 75,000 0 0 0 0 150,000Annual Total Costs 209,898 0 0 0 0 0 209,898
Annual Return on Investment (134,898) 75,000 (59,898)Annual Costs/Savings Ratio 279.86% 0.00% 0.00% 0.00% 0.00% 0.00%
Project Cumulative Statistics:Cumulative Total Savings 75,000 150,000 150,000 150,000 150,000 150,000 150,000Cumulative Total Costs 209,898 209,898 209,898 209,898 209,898 209,898 209,898
Cumulative Return on Investment (134,898) (59,898) (59,898) (59,898) (59,898) (59,898) (59,898)Cumulative Cost/Savings Ratio 279.86% 139.93% 139.93% 139.93% 139.93% 139.93% 139.93%
Year Positive Payback Achieved NO PAYBACKState or Federal Mandate?
Signatures:
Benefits Reviewed By Project Sponsor Date:
Costs (including IT Resources) Reviewed By Information Technology Project Manager Date:
EDCA Digital Marketing Program_roi_analysis.xlsx/Project SummaryDate Printed: 7/1/2016Page 1 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Detail
As Of: 6/9/2016
Benefit/Savings DescriptionProject Savings
Category Budget Category/Funding SourceUnit Desc Units
Rate per Unit Total Savings
Annual Multiplier
Utilize vetting portal instead of vendor vetting process Cost Avoidance 1 75,000 75,000Engage the young leaders of the future in County Government Intangible Benefit 0Retain Elite 40 Alumni interest in County Government Intangible Benefit 0Increase the number of qualified Elite 40 candidates Intangible Benefit 0Increased awareness of the Elite 40 program Intangible Benefit 0EDCA resources to implement Direct Messaging on their own and not use IT or vendor resources Intangible Benefit 0Showcase the creative community as an important element of Oakland County's quality of life. Intangible Benefit 0Engage regional creative community in MI Great Artist Intangible Benefit 0Showcase Oakland County Quality of Life through MI Great Artist Contest Intangible Benefit 0Increase qualified submissions to MI Great Artist Competition Intangible Benefit 0Increase Awareness of the MI Great Artist competition Intangible Benefit 0Increase votes for the MI Great Artist public voting phase Intangible Benefit 0Contest portal and forms to accept completed entries per EDCA's specifications Intangible Benefit 0Contest portal / website to display MI Great Artist Entries for voting Intangible Benefit 0Increase security, discourage and identify fraudulent voters. Intangible Benefit 0Utilize existing digital channels to promote EDCA programs Intangible Benefit 0
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 2 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Detail
As Of: 6/9/2016
Benefit/Savings DescriptionProject Savings
Category Budget Category/Funding SourceUnit Desc Units
Rate per Unit Total Savings
Annual Multiplier
Increased awareness of EDCA programs through digital promotions Intangible Benefit 0Increased participation in EDCA programs, events, and initiatives through digital promotions Intangible Benefit 0Increased connections with EDCA target market across digital platforms Intangible Benefit 0Increase engagement on EDCA's digital media platforms Intangible Benefit 0Utilize existing digital platforms and tools for efficient and effective campaigns Intangible Benefit 0Increase effectiveness of promotions with optimized content. Intangible Benefit 0Promote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and Prosper Intangible Benefit 0Connect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business community Intangible Benefit 0Demonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County Intangible Benefit 0Attract and retain talent to Oakland County Intangible Benefit 0Foster Entrepreneurship and grow Oakland County Workforce Intangible Benefit 0
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 3 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Detail
As Of: 6/9/2016
Benefit/Savings DescriptionProject Savings
Category
Utilize vetting portal instead of vendor vetting process Cost AvoidanceEngage the young leaders of the future in County Government Intangible BenefitRetain Elite 40 Alumni interest in County Government Intangible BenefitIncrease the number of qualified Elite 40 candidates Intangible BenefitIncreased awareness of the Elite 40 program Intangible BenefitEDCA resources to implement Direct Messaging on their own and not use IT or vendor resources Intangible BenefitShowcase the creative community as an important element of Oakland County's quality of life. Intangible BenefitEngage regional creative community in MI Great Artist Intangible BenefitShowcase Oakland County Quality of Life through MI Great Artist Contest Intangible BenefitIncrease qualified submissions to MI Great Artist Competition Intangible BenefitIncrease Awareness of the MI Great Artist competition Intangible BenefitIncrease votes for the MI Great Artist public voting phase Intangible BenefitContest portal and forms to accept completed entries per EDCA's specifications Intangible BenefitContest portal / website to display MI Great Artist Entries for voting Intangible BenefitIncrease security, discourage and identify fraudulent voters. Intangible BenefitUtilize existing digital channels to promote EDCA programs Intangible Benefit
Affects Project ROI? Potential Savings Extensions
Y1 Y2 Y3 Y4 Y5 Y6 Y1 Y2 Y3 Y4 Y5 Y6
x x 75,000.00 75,000.00
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 4 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Detail
As Of: 6/9/2016
Benefit/Savings DescriptionProject Savings
Category
Increased awareness of EDCA programs through digital promotions Intangible BenefitIncreased participation in EDCA programs, events, and initiatives through digital promotions Intangible BenefitIncreased connections with EDCA target market across digital platforms Intangible BenefitIncrease engagement on EDCA's digital media platforms Intangible BenefitUtilize existing digital platforms and tools for efficient and effective campaigns Intangible BenefitIncrease effectiveness of promotions with optimized content. Intangible BenefitPromote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and Prosper Intangible BenefitConnect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business community Intangible BenefitDemonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County Intangible BenefitAttract and retain talent to Oakland County Intangible BenefitFoster Entrepreneurship and grow Oakland County Workforce Intangible Benefit
Affects Project ROI? Potential Savings Extensions
Y1 Y2 Y3 Y4 Y5 Y6 Y1 Y2 Y3 Y4 Y5 Y6
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 5 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Summary
As Of: 6/9/2016
Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Tangible Benefit:
Tangible Benefits Subtotal:
Cost Avoidance:Utilize vetting portal instead of vendor vetting process 75,000 75,000 150,000
Cost Avoidance Subtotal: 75,000 75,000 150,000
Intangible Benefit:Engage the young leaders of the future in County Government Retain Elite 40 Alumni interest in County GovernmentIncrease the number of qualified Elite 40 candidates
Increased awareness of the Elite 40 programScoring and vetting portal configured to utilize Elite 40 alumni and not county resourcesEDCA resources to implement Direct Messaging on their own and not use IT or vendor resources
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 6 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Summary
As Of: 6/9/2016
Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
EDCA resources to implement Direct Messaging on their own and not use IT or vendor resourcesShowcase the creative community as an important element of Oakland County's quality of life.Engage regional creative community in MI Great ArtistShowcase Oakland County Quality of Life through MI Great Artist ContestIncrease qualified submissions to MI Great Artist CompetitionIncrease Awareness of the MI Great Artist competitionIncrease votes for the MI Great Artist public voting phase
Contest portal and forms to accept completed entries per EDCA's specificationsContest portal / website to display MI Great Artist Entries for votingIncrease security, discourage and identify fraudulent voters.Utilize existing digital channels to promote EDCA programsIncreased awareness of EDCA programs through digital promotionsIncreased participation in EDCA programs, events, and initiatives through digital promotionsIncreased connections with EDCA target market across digital platformsIncrease engagement on EDCA's digital media platforms
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 7 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Savings Summary
As Of: 6/9/2016
Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Utilize existing digital platforms and tools for efficient and effective campaignsIncrease effectiveness of promotions with optimized content.Promote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and ProsperConnect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business communityDemonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County
Attract and retain talent to Oakland CountyFoster Entrepreneurship and grow Oakland County Workforce
Savings Total: 75,000 75,000 150,000
EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 8 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Cost Detail
As Of: 6/9/2016
Affects Project ROI?
Cost DescriptionProject Cost
CategoryBudget Category/Funding
SourceUnit Desc Units
Rate per Unit Total Cost
Annual Multiplier Y1 Y2 Y3 Y4 Y5 Y6
IT Hours - New Development Development Svcs 1,521 138 209,898 xIT Hours - System Maintenance Development Svcs 128 0IT Hours - Customer Support Development Svcs 128 0IT Hours - Planned Maintenance Development Svcs 128 0User Hours - New Development Development Svcs 0User Hours - PTNE/OT Development Svcs 0Contractor Professional Services Development Svcs 0PC System - Acquisition Hardware 814 0PC System - Maintenance Hardware 2,304 0Notebook - Acquisition Hardware 1,223 0Notebook - Maintenance Hardware 2,372 0Tablet Notebook - Acquisition Hardware 2,012 0Tablet Notebook - Maintenance Hardware 0Laserprinter - Acquisition Hardware 1,432 0Laserprinter - Maintenance Hardware 1,104 0Image Workstations - Acquisition Hardware 0Image Workstations - Maintenance Hardware 3,496 0PC Maintenance User Owned Hardware 2,304 0Printer Maintenance User Owned Hardware 1,072 0Package Software - Acquisition Software 0Package Software - Maintenance Software 0Business Objects Access Software 0Server - Acquisition/Upgrade Infrastructure 8,000 0Server - Maintenance Infrastructure 360 0Server Sftwre - Acquisition/Upgrade Infrastructure 335 0Server Sftwre - Maintenance Infrastructure 0Server Rack Mount Infrastructure 400 0MS SQL Server Standard Per Processor - Includes Year 1 Maintenance Infrastructure 4,725 0MS SQL Server Standard Per Processor - Year 2 and Beyond Infrastructure 946 0MS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance Infrastructure 19,693 0
EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 9 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Cost Detail
As Of: 6/9/2016
Affects Project ROI?
Cost DescriptionProject Cost
CategoryBudget Category/Funding
SourceUnit Desc Units
Rate per Unit Total Cost
Annual Multiplier Y1 Y2 Y3 Y4 Y5 Y6
MS SQL Server Enterprise Per Processor - Year 2 and Beyond Infrastructure 3,939 0Websphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure 3,506 0
Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond Infrastructure 701 0Websphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure 13,180 0
Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond Infrastructure 2,635 0SSL Certificate Infrastructure 845 0Internet Access Infrastructure 180 0Project Staff Training Training 0User Training Training 0App Code Directories on Consolidated IIS Server (Virtual) Infrastructure ANN 415 0Database (5 GB) on Consolidated SQL Instance Server Infrastructure ANN 930 0Database Instance (125 GB DB) on Consolidated SQL Server Infrastructure ANN 2,395 0Database SQL Maint Server Infrastructure ANN 834 0Database SQL Server Physical Infrastructure ANN 19,158 0DB Maintenance (Annual Cycle $610) Infrastructure ANN 610 0DB Maintenance (Semi-Annual Cycle $1220) Infrastructure ANN 1,220 0DB Maintenance (Semi-Annual Cycle $2440) Infrastructure ANN 2,440 0Dedicated Virtual Server Infrastructure ANN 4,150 0File Space (100GB) Hardware ANN 173 0Internet Bandwidth per MB Hardware ANN 750 0
EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 10 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Cost Detail
As Of: 6/9/2016
Cost DescriptionProject Cost
Category
IT Hours - New Development Development SvcsIT Hours - System Maintenance Development SvcsIT Hours - Customer Support Development SvcsIT Hours - Planned Maintenance Development SvcsUser Hours - New Development Development SvcsUser Hours - PTNE/OT Development SvcsContractor Professional Services Development SvcsPC System - Acquisition HardwarePC System - Maintenance HardwareNotebook - Acquisition HardwareNotebook - Maintenance HardwareTablet Notebook - Acquisition HardwareTablet Notebook - Maintenance HardwareLaserprinter - Acquisition HardwareLaserprinter - Maintenance HardwareImage Workstations - Acquisition HardwareImage Workstations - Maintenance HardwarePC Maintenance User Owned HardwarePrinter Maintenance User Owned HardwarePackage Software - Acquisition SoftwarePackage Software - Maintenance SoftwareBusiness Objects Access SoftwareServer - Acquisition/Upgrade InfrastructureServer - Maintenance InfrastructureServer Sftwre - Acquisition/Upgrade InfrastructureServer Sftwre - Maintenance InfrastructureServer Rack Mount InfrastructureMS SQL Server Standard Per Processor - Includes Year 1 Maintenance InfrastructureMS SQL Server Standard Per Processor - Year 2 and Beyond InfrastructureMS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance Infrastructure
Potential Cost Extensions
Y1 Y2 Y3 Y4 Y5 Y6
209,898.00
EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 11 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Cost Detail
As Of: 6/9/2016
Cost DescriptionProject Cost
Category
MS SQL Server Enterprise Per Processor - Year 2 and Beyond InfrastructureWebsphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure
Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond InfrastructureWebsphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure
Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond InfrastructureSSL Certificate InfrastructureInternet Access InfrastructureProject Staff Training TrainingUser Training TrainingApp Code Directories on Consolidated IIS Server (Virtual) InfrastructureDatabase (5 GB) on Consolidated SQL Instance Server InfrastructureDatabase Instance (125 GB DB) on Consolidated SQL Server InfrastructureDatabase SQL Maint Server InfrastructureDatabase SQL Server Physical InfrastructureDB Maintenance (Annual Cycle $610) InfrastructureDB Maintenance (Semi-Annual Cycle $1220) InfrastructureDB Maintenance (Semi-Annual Cycle $2440) InfrastructureDedicated Virtual Server InfrastructureFile Space (100GB) HardwareInternet Bandwidth per MB Hardware
Potential Cost Extensions
Y1 Y2 Y3 Y4 Y5 Y6
EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 12 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Cost Summary
As Of: 6/9/2016
Cost Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Development Services:IT Hours - New Development 209,898 209,898IT Hours - System Maintenance IT Hours - Customer SupportIT Hours - Planned MaintenanceUser Hours - New DevelopmentUser Hours - PTNE/OTContractor Professional ServicesDevelopment Services Subtotal: 209,898 209,898
Hardware:
Hardware Subtotal:Software:
Software Subtotal:Infrastructure:
Infrastructure SubtotalTraining:
Training Subtotal:Other:
Other Subtotal:Costs Total: 209,898 209,898
EDCA Digital Marketing Program_roi_analysis.xlsx/Cost SummaryDate Printed: 7/1/2016Page 13 REV: February 24, 2012
DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis
Assumptions
As Of: 6/9/2016
Date Assumption Description
21-Mar-16 EDCA will coordinate the efforts to:Applicant vetting and background checksJudging and scoring of applicantsCommunication with participants beyond technical supportJudge Selection / CommunicationDigital marketing activities after quality of life initiatives winner/finalists are announced
21-Mar-16 Logo and graphics will be provided by Executive office
EDCA Digital Marketing Program_roi_analysis.xlsx/AssumptionsDate Printed: 7/1/2016Page 14 REV: February 24, 2012