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Oakland County Department of Information Technology Project Scope and Approach Project Name: EDCA Digital Marketing Program Project ID: DE6191DM Form Rev. 05/08/2012 Page 1 Project Rev. 8/31/2016 Leadership Group: Finance Admin Department: Economic Development & Community Affairs Division: Economic Development & Community Affairs Project Sponsor: Irene Spanos Date Requested: 3/15/2016 PM Customer No. 191 Request Type: New Development Enhancement Customer Support Planned System Maintenance or Upgrade IT Team Name: eGovernment IT Team No: E Project Manager/Leader: Kaitlin Keeler Account Number: 95600 Account Description: PEDS Cust/System Support Customer Name: EDCA Grant Funded? Yes No Mandate? Yes No Mandate Source: Project Goal To create and implement a digital marketing program so that the most qualified applicants participate in the MI Great Artist™ and Oakland County Executive’s Elite 40 Under 40™ Program. Business Objective 1 Support the Oakland County Executive’s Initiatives, MI Great Artist™, and Oakland County Executive’s Elite 40 Under 40™. Identify, connect and integrate a younger demographic into various county programming through the Elite 40 program. Showcase the creative community as an important part of the Oakland County’s quality of life through the MI Great Artist™ program. Major Deliverables Detailed Project Plan Manage Digital Aspects of the EDCA Digital Marketing Programs o 2016 MI Great Artist™ o 2017 Oakland County Executive’s Elite 40 Under 40™ o 2017 MI Great Artist™ o 2018 Oakland County Executive’s Elite 40 Under 40™ Digital Media Plan (DMP) Support and management of contest portal Report on results of each initiative Support Advantage Oakland brand on social media efforts

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Page 1: Oakland County Department of Information Technology ... › it › pmo › Documents › leadership_group › f… · Oakland County Department of Information Technology Project Scope

Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 05/08/2012 Page 1 Project Rev. 8/31/2016

Leadership Group: Finance Admin Department: Economic Development & Community Affairs

Division: Economic Development & Community Affairs

Project Sponsor: Irene Spanos

Date Requested: 3/15/2016

PM Customer No. 191

Request Type: New Development Enhancement Customer Support

Planned System Maintenance or Upgrade

IT Team Name: eGovernment

IT Team No: E

Project Manager/Leader: Kaitlin Keeler Account Number:

95600

Account Description:

PEDS Cust/System Support

Customer Name:

EDCA

Grant Funded? Yes No

Mandate? Yes No

Mandate Source:

Project Goal To create and implement a digital marketing program so that the most qualified applicants participate in the MI Great Artist™ and Oakland County Executive’s Elite 40 Under 40™ Program. Business Objective 1

Support the Oakland County Executive’s Initiatives, MI Great Artist™, and Oakland County Executive’s Elite 40 Under 40™. Identify, connect and integrate a younger demographic into various county programming through the Elite 40 program. Showcase the creative community as an important part of the Oakland County’s quality of life through the MI Great Artist™ program.

Major Deliverables Detailed Project Plan Manage Digital Aspects of the EDCA Digital Marketing Programs

o 2016 MI Great Artist™ o 2017 Oakland County Executive’s Elite 40 Under 40™ o 2017 MI Great Artist™ o 2018 Oakland County Executive’s Elite 40 Under 40™

Digital Media Plan (DMP) Support and management of contest portal Report on results of each initiative Support Advantage Oakland brand on social media efforts

Page 2: Oakland County Department of Information Technology ... › it › pmo › Documents › leadership_group › f… · Oakland County Department of Information Technology Project Scope

Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 05/08/2012 Page 2 Project Rev. 8/31/2016

Approach

Find, connect, and engage with target market Coordinate digital communications (website, social, graphics) Create and publish content through digital channels Create and implement public voting campaign Support and manage contest portal vendor Configure contest portal Participate and present at internal program committee meetings Provide and advise on analytics / reporting

Business Objective 2

Select and implement a contest portal solution to support Oakland County quality of life online contest initiatives. Major Deliverables

Write RFP document Distribute RFP Review RFP responses Select vendor(s) Determine IT Labor cost Prepare total project cost for solution(s) Contract selected vendor(s)

Approach Write RFP document Formulate and distribute RFP to potential vendors Perform technical review of products Evaluate/score responses Select vendor and solution Determine IT Labor cost with selected vendor(s)/solution(s) for integrations,

where appropriate Prepare and present total implementation costs Work as liaison between Corporation Counsel and selected vendor to negotiate

and obtain a signed contract for services.

Research & Analysis

Gartner Research Recommendation – Conducted, Nothing Found

NACo Application Store – Conducted, Nothing Found

Benefits

See Return on Investment (ROI) Analysis Document

Page 3: Oakland County Department of Information Technology ... › it › pmo › Documents › leadership_group › f… · Oakland County Department of Information Technology Project Scope

Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 05/08/2012 Page 3 Project Rev. 8/31/2016

Impact

Number of Users Public

Divisions EDCA

Leadership Groups Finance Admin

Risk

Business Environment Low – Little or no impact

Technical Environment Low - Proven and previously implemented technologies.

Assumptions

Staffing IT Staffing: resources will be available for the hours indicated per the project

plan. Other Staffing: additional staffing will be available as follows:

Role: Name Hours per Day

Project Sponsor Irene Spanos As Needed

Subject Matter Expert Kristie Zamora As Needed

Graphic Design Support Pam Tremble As Needed

Facilities

Technical

Utilize currently existing website, email and social media accounts and profiles

Configure and implement contest portal for each initiative, re-purposing as many

processes and forms from previous years contests that are applicable

Funding

EDCA to provide $75k per year. IT to fund any remaining cost on project.

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Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 05/08/2012 Page 4 Project Rev. 8/31/2016

Other

EDCA will retain the current online contest portal throughout their contract and will go

out to RFP before the current contract ends

Priority

Constraints

Current contest portal is not mobile enabled

Exclusions

Applicant vetting and background checks

Judging and scoring of applicants

Communication with participants, beyond technical support

Judge selection / communication

Digital marketing activities after quality of life initiatives winner/finalists are announced

Page 5: Oakland County Department of Information Technology ... › it › pmo › Documents › leadership_group › f… · Oakland County Department of Information Technology Project Scope

Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 11/05/2015 Page 5 Project Rev. 8/31/2016

PROJECT PHASE AUTHORIZATION

Phase(s): ALL

Total Estimated Application Services Hours: 1,521 Cost: $208,978 Total Estimated Technical Systems Hours: Cost: Total Estimated CLEMIS Hours: Cost:

Total Estimated Internal Services Hours: Cost:

IT Application Services Division Manager Approval:

Date:

IT Technical Systems Division Manager Approval:

Date:

IT CLEMIS Division Manager Approval:

Date:

IT Internal Services Division Manager Approval:

Date:

IT Management Approval: Approved: Yes No

Date:

Reason:

Project Sponsor Approval: Title:

Date:

PROJECT SUMMARY

Authorized Development (see above) Hours: 1,521 Cost: $208,978 Preliminary Estimated Development for Future Phases Hours: Cost: Grand Total Estimated Development Hours: 1,521 Cost: $208,978

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Oakland County Department of Information Technology

Project Scope and Approach

Project Name: EDCA Digital Marketing Program Project ID: DE6191DM

Form Rev. 11/05/2015 Page 6 Project Rev. 8/31/2016

PROJECT COMPLETION AUTHORIZATION

Customer Acceptance of Product: Title:

Date:

Project Office Review:

Date:

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Information Technology Strategic Plan Alignment

3.1 - Provide an Enhanced Application Service Offering

DE6191DM - EDCA Digital Marketing Program

3.1.1 - Increased application integration andstandardization through web services

3.1.2 - Integrate mobility and location basedservices in business applications

3.1.3 - Promote and utilize shared services throughthe use of cloud technologies to offset costs and

expand product offerings to customers

3.1.4 - Improve the quality, reliability, and availabilityof all applications

3.1.5 - Increase the agility and responsiveness ofbusiness units by expanding customer analytics

3.1.6 - Leverage the County's web presence as abranded consolidated point of access to all County

information and services

3.1.7 - Centralize and standardize identity andaccess management for all applications and content

3.2 - Enhance ability to provide effective and timely customer service

3.3 - Implement a Standardized Infrastructure Strategy

3.2.1 - Advance the use of IT Infrastructure Library(ITIL) best practice framework for IT Service

Management

3.2.2 - Implement Configuration ManagementDatabase to better identify IT Assets

3.2.3 - Provide a high-quality training program toempower employees through technology

3.2.4 - Utilize a formalized customer communicationplan

3.2.5 - Build IT Staff expertise through professionaldevelopment

3.2.6 - Expand capacity through ongoing organizationreview and right sourcing

3.3.1 - Deliver services using a standardized sharedtechnology infrastructure whereever possible

3.3.2 - Implement a consolidated securitymanagement strategy

3.3.3 - Develop and implement a policy forpersonally owned devices and services

3.3.4 - Improve service availability through networkdesign and management strategies

3.3.5 - Enhance capacity planning and recoverymanagement strategies

3.3.6 - Adopt an enterprise architecture approachto technology planning, design, and implementation

X

X

X

Page 1 of 16/27/2016Run Date

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Project Summary

As Of: 6/9/2016

Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total

Benefits/Savings:Tangible Benefits Subtotal: 0 0 0 0 0 0 0Cost Avoidance Subtotal: 75,000 75,000 0 0 0 0 150,000

Costs:Development Services Subtotal: 209,898 0 0 0 0 0 209,898Hardware Subtotal: 0 0 0 0 0 0 0Software Subtotal: 0 0 0 0 0 0 0Infrastructure Subtotal 0 0 0 0 0 0 0Training Subtotal: 0 0 0 0 0 0 0Other Subtotal: 0 0 0 0 0 0 0

Annual Statistics:Annual Total Savings 75,000 75,000 0 0 0 0 150,000Annual Total Costs 209,898 0 0 0 0 0 209,898

Annual Return on Investment (134,898) 75,000 (59,898)Annual Costs/Savings Ratio 279.86% 0.00% 0.00% 0.00% 0.00% 0.00%

Project Cumulative Statistics:Cumulative Total Savings 75,000 150,000 150,000 150,000 150,000 150,000 150,000Cumulative Total Costs 209,898 209,898 209,898 209,898 209,898 209,898 209,898

Cumulative Return on Investment (134,898) (59,898) (59,898) (59,898) (59,898) (59,898) (59,898)Cumulative Cost/Savings Ratio 279.86% 139.93% 139.93% 139.93% 139.93% 139.93% 139.93%

Year Positive Payback Achieved NO PAYBACKState or Federal Mandate?

Signatures:

Benefits Reviewed By Project Sponsor Date:

Costs (including IT Resources) Reviewed By Information Technology Project Manager Date:

EDCA Digital Marketing Program_roi_analysis.xlsx/Project SummaryDate Printed: 7/1/2016Page 1 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Detail

As Of: 6/9/2016

Benefit/Savings DescriptionProject Savings

Category Budget Category/Funding SourceUnit Desc Units

Rate per Unit Total Savings

Annual Multiplier

Utilize vetting portal instead of vendor vetting process Cost Avoidance 1 75,000 75,000Engage the young leaders of the future in County Government Intangible Benefit 0Retain Elite 40 Alumni interest in County Government Intangible Benefit 0Increase the number of qualified Elite 40 candidates Intangible Benefit 0Increased awareness of the Elite 40 program Intangible Benefit 0EDCA resources to implement Direct Messaging on their own and not use IT or vendor resources Intangible Benefit 0Showcase the creative community as an important element of Oakland County's quality of life. Intangible Benefit 0Engage regional creative community in MI Great Artist Intangible Benefit 0Showcase Oakland County Quality of Life through MI Great Artist Contest Intangible Benefit 0Increase qualified submissions to MI Great Artist Competition Intangible Benefit 0Increase Awareness of the MI Great Artist competition Intangible Benefit 0Increase votes for the MI Great Artist public voting phase Intangible Benefit 0Contest portal and forms to accept completed entries per EDCA's specifications Intangible Benefit 0Contest portal / website to display MI Great Artist Entries for voting Intangible Benefit 0Increase security, discourage and identify fraudulent voters. Intangible Benefit 0Utilize existing digital channels to promote EDCA programs Intangible Benefit 0

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 2 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Detail

As Of: 6/9/2016

Benefit/Savings DescriptionProject Savings

Category Budget Category/Funding SourceUnit Desc Units

Rate per Unit Total Savings

Annual Multiplier

Increased awareness of EDCA programs through digital promotions Intangible Benefit 0Increased participation in EDCA programs, events, and initiatives through digital promotions Intangible Benefit 0Increased connections with EDCA target market across digital platforms Intangible Benefit 0Increase engagement on EDCA's digital media platforms Intangible Benefit 0Utilize existing digital platforms and tools for efficient and effective campaigns Intangible Benefit 0Increase effectiveness of promotions with optimized content. Intangible Benefit 0Promote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and Prosper Intangible Benefit 0Connect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business community Intangible Benefit 0Demonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County Intangible Benefit 0Attract and retain talent to Oakland County Intangible Benefit 0Foster Entrepreneurship and grow Oakland County Workforce Intangible Benefit 0

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 3 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Detail

As Of: 6/9/2016

Benefit/Savings DescriptionProject Savings

Category

Utilize vetting portal instead of vendor vetting process Cost AvoidanceEngage the young leaders of the future in County Government Intangible BenefitRetain Elite 40 Alumni interest in County Government Intangible BenefitIncrease the number of qualified Elite 40 candidates Intangible BenefitIncreased awareness of the Elite 40 program Intangible BenefitEDCA resources to implement Direct Messaging on their own and not use IT or vendor resources Intangible BenefitShowcase the creative community as an important element of Oakland County's quality of life. Intangible BenefitEngage regional creative community in MI Great Artist Intangible BenefitShowcase Oakland County Quality of Life through MI Great Artist Contest Intangible BenefitIncrease qualified submissions to MI Great Artist Competition Intangible BenefitIncrease Awareness of the MI Great Artist competition Intangible BenefitIncrease votes for the MI Great Artist public voting phase Intangible BenefitContest portal and forms to accept completed entries per EDCA's specifications Intangible BenefitContest portal / website to display MI Great Artist Entries for voting Intangible BenefitIncrease security, discourage and identify fraudulent voters. Intangible BenefitUtilize existing digital channels to promote EDCA programs Intangible Benefit

Affects Project ROI? Potential Savings Extensions

Y1 Y2 Y3 Y4 Y5 Y6 Y1 Y2 Y3 Y4 Y5 Y6

x x 75,000.00 75,000.00

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 4 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Detail

As Of: 6/9/2016

Benefit/Savings DescriptionProject Savings

Category

Increased awareness of EDCA programs through digital promotions Intangible BenefitIncreased participation in EDCA programs, events, and initiatives through digital promotions Intangible BenefitIncreased connections with EDCA target market across digital platforms Intangible BenefitIncrease engagement on EDCA's digital media platforms Intangible BenefitUtilize existing digital platforms and tools for efficient and effective campaigns Intangible BenefitIncrease effectiveness of promotions with optimized content. Intangible BenefitPromote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and Prosper Intangible BenefitConnect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business community Intangible BenefitDemonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County Intangible BenefitAttract and retain talent to Oakland County Intangible BenefitFoster Entrepreneurship and grow Oakland County Workforce Intangible Benefit

Affects Project ROI? Potential Savings Extensions

Y1 Y2 Y3 Y4 Y5 Y6 Y1 Y2 Y3 Y4 Y5 Y6

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings DetailDate Printed: 7/1/2016Page 5 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Summary

As Of: 6/9/2016

Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total

Tangible Benefit:

Tangible Benefits Subtotal:

Cost Avoidance:Utilize vetting portal instead of vendor vetting process 75,000 75,000 150,000

Cost Avoidance Subtotal: 75,000 75,000 150,000

Intangible Benefit:Engage the young leaders of the future in County Government Retain Elite 40 Alumni interest in County GovernmentIncrease the number of qualified Elite 40 candidates

Increased awareness of the Elite 40 programScoring and vetting portal configured to utilize Elite 40 alumni and not county resourcesEDCA resources to implement Direct Messaging on their own and not use IT or vendor resources

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 6 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Summary

As Of: 6/9/2016

Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total

EDCA resources to implement Direct Messaging on their own and not use IT or vendor resourcesShowcase the creative community as an important element of Oakland County's quality of life.Engage regional creative community in MI Great ArtistShowcase Oakland County Quality of Life through MI Great Artist ContestIncrease qualified submissions to MI Great Artist CompetitionIncrease Awareness of the MI Great Artist competitionIncrease votes for the MI Great Artist public voting phase

Contest portal and forms to accept completed entries per EDCA's specificationsContest portal / website to display MI Great Artist Entries for votingIncrease security, discourage and identify fraudulent voters.Utilize existing digital channels to promote EDCA programsIncreased awareness of EDCA programs through digital promotionsIncreased participation in EDCA programs, events, and initiatives through digital promotionsIncreased connections with EDCA target market across digital platformsIncrease engagement on EDCA's digital media platforms

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 7 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Savings Summary

As Of: 6/9/2016

Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total

Utilize existing digital platforms and tools for efficient and effective campaignsIncrease effectiveness of promotions with optimized content.Promote Oakland County services and programs to a broader audience - specifically Oakland County Business Roundtable, entrepreneurial classes through the One Stop Shop, and ProsperConnect the energy, ideas and passion of young thought leaders, community leaders and entrepreneurs and integrate them into Oakland County programming and the business communityDemonstrate and publicize the breadth and depth of talent who live, work or play in Oakland County

Attract and retain talent to Oakland CountyFoster Entrepreneurship and grow Oakland County Workforce

Savings Total: 75,000 75,000 150,000

EDCA Digital Marketing Program_roi_analysis.xlsx/Savings SummaryDate Printed: 7/1/2016Page 8 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Cost Detail

As Of: 6/9/2016

Affects Project ROI?

Cost DescriptionProject Cost

CategoryBudget Category/Funding

SourceUnit Desc Units

Rate per Unit Total Cost

Annual Multiplier Y1 Y2 Y3 Y4 Y5 Y6

IT Hours - New Development Development Svcs 1,521 138 209,898 xIT Hours - System Maintenance Development Svcs 128 0IT Hours - Customer Support Development Svcs 128 0IT Hours - Planned Maintenance Development Svcs 128 0User Hours - New Development Development Svcs 0User Hours - PTNE/OT Development Svcs 0Contractor Professional Services Development Svcs 0PC System - Acquisition Hardware 814 0PC System - Maintenance Hardware 2,304 0Notebook - Acquisition Hardware 1,223 0Notebook - Maintenance Hardware 2,372 0Tablet Notebook - Acquisition Hardware 2,012 0Tablet Notebook - Maintenance Hardware 0Laserprinter - Acquisition Hardware 1,432 0Laserprinter - Maintenance Hardware 1,104 0Image Workstations - Acquisition Hardware 0Image Workstations - Maintenance Hardware 3,496 0PC Maintenance User Owned Hardware 2,304 0Printer Maintenance User Owned Hardware 1,072 0Package Software - Acquisition Software 0Package Software - Maintenance Software 0Business Objects Access Software 0Server - Acquisition/Upgrade Infrastructure 8,000 0Server - Maintenance Infrastructure 360 0Server Sftwre - Acquisition/Upgrade Infrastructure 335 0Server Sftwre - Maintenance Infrastructure 0Server Rack Mount Infrastructure 400 0MS SQL Server Standard Per Processor - Includes Year 1 Maintenance Infrastructure 4,725 0MS SQL Server Standard Per Processor - Year 2 and Beyond Infrastructure 946 0MS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance Infrastructure 19,693 0

EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 9 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Cost Detail

As Of: 6/9/2016

Affects Project ROI?

Cost DescriptionProject Cost

CategoryBudget Category/Funding

SourceUnit Desc Units

Rate per Unit Total Cost

Annual Multiplier Y1 Y2 Y3 Y4 Y5 Y6

MS SQL Server Enterprise Per Processor - Year 2 and Beyond Infrastructure 3,939 0Websphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure 3,506 0

Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond Infrastructure 701 0Websphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure 13,180 0

Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond Infrastructure 2,635 0SSL Certificate Infrastructure 845 0Internet Access Infrastructure 180 0Project Staff Training Training 0User Training Training 0App Code Directories on Consolidated IIS Server (Virtual) Infrastructure ANN 415 0Database (5 GB) on Consolidated SQL Instance Server Infrastructure ANN 930 0Database Instance (125 GB DB) on Consolidated SQL Server Infrastructure ANN 2,395 0Database SQL Maint Server Infrastructure ANN 834 0Database SQL Server Physical Infrastructure ANN 19,158 0DB Maintenance (Annual Cycle $610) Infrastructure ANN 610 0DB Maintenance (Semi-Annual Cycle $1220) Infrastructure ANN 1,220 0DB Maintenance (Semi-Annual Cycle $2440) Infrastructure ANN 2,440 0Dedicated Virtual Server Infrastructure ANN 4,150 0File Space (100GB) Hardware ANN 173 0Internet Bandwidth per MB Hardware ANN 750 0

EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 10 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Cost Detail

As Of: 6/9/2016

Cost DescriptionProject Cost

Category

IT Hours - New Development Development SvcsIT Hours - System Maintenance Development SvcsIT Hours - Customer Support Development SvcsIT Hours - Planned Maintenance Development SvcsUser Hours - New Development Development SvcsUser Hours - PTNE/OT Development SvcsContractor Professional Services Development SvcsPC System - Acquisition HardwarePC System - Maintenance HardwareNotebook - Acquisition HardwareNotebook - Maintenance HardwareTablet Notebook - Acquisition HardwareTablet Notebook - Maintenance HardwareLaserprinter - Acquisition HardwareLaserprinter - Maintenance HardwareImage Workstations - Acquisition HardwareImage Workstations - Maintenance HardwarePC Maintenance User Owned HardwarePrinter Maintenance User Owned HardwarePackage Software - Acquisition SoftwarePackage Software - Maintenance SoftwareBusiness Objects Access SoftwareServer - Acquisition/Upgrade InfrastructureServer - Maintenance InfrastructureServer Sftwre - Acquisition/Upgrade InfrastructureServer Sftwre - Maintenance InfrastructureServer Rack Mount InfrastructureMS SQL Server Standard Per Processor - Includes Year 1 Maintenance InfrastructureMS SQL Server Standard Per Processor - Year 2 and Beyond InfrastructureMS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance Infrastructure

Potential Cost Extensions

Y1 Y2 Y3 Y4 Y5 Y6

209,898.00

EDCA Digital Marketing Program_roi_analysis.xlsx/Cost DetailDate Printed: 7/1/2016Page 11 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Cost Detail

As Of: 6/9/2016

Cost DescriptionProject Cost

Category

MS SQL Server Enterprise Per Processor - Year 2 and Beyond InfrastructureWebsphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure

Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond InfrastructureWebsphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance Infrastructure

Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond InfrastructureSSL Certificate InfrastructureInternet Access InfrastructureProject Staff Training TrainingUser Training TrainingApp Code Directories on Consolidated IIS Server (Virtual) InfrastructureDatabase (5 GB) on Consolidated SQL Instance Server InfrastructureDatabase Instance (125 GB DB) on Consolidated SQL Server InfrastructureDatabase SQL Maint Server InfrastructureDatabase SQL Server Physical InfrastructureDB Maintenance (Annual Cycle $610) InfrastructureDB Maintenance (Semi-Annual Cycle $1220) InfrastructureDB Maintenance (Semi-Annual Cycle $2440) InfrastructureDedicated Virtual Server InfrastructureFile Space (100GB) HardwareInternet Bandwidth per MB Hardware

Potential Cost Extensions

Y1 Y2 Y3 Y4 Y5 Y6

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Cost Summary

As Of: 6/9/2016

Cost Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total

Development Services:IT Hours - New Development 209,898 209,898IT Hours - System Maintenance IT Hours - Customer SupportIT Hours - Planned MaintenanceUser Hours - New DevelopmentUser Hours - PTNE/OTContractor Professional ServicesDevelopment Services Subtotal: 209,898 209,898

Hardware:

Hardware Subtotal:Software:

Software Subtotal:Infrastructure:

Infrastructure SubtotalTraining:

Training Subtotal:Other:

Other Subtotal:Costs Total: 209,898 209,898

EDCA Digital Marketing Program_roi_analysis.xlsx/Cost SummaryDate Printed: 7/1/2016Page 13 REV: February 24, 2012

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DE6191DM Oakland County -- EDCA Digital Marketing ProgramReturn on Investment Analysis

Assumptions

As Of: 6/9/2016

Date Assumption Description

21-Mar-16 EDCA will coordinate the efforts to:Applicant vetting and background checksJudging and scoring of applicantsCommunication with participants beyond technical supportJudge Selection / CommunicationDigital marketing activities after quality of life initiatives winner/finalists are announced

21-Mar-16 Logo and graphics will be provided by Executive office

EDCA Digital Marketing Program_roi_analysis.xlsx/AssumptionsDate Printed: 7/1/2016Page 14 REV: February 24, 2012