Ultra Travel Experience

A new way to travel

IDEAHigh-end travel agency for last minute trips

IDEAO YOU choose date and timeO WE plan your trip from A to ZO YOU choose one of our proposalsO WE do all the necessary booking and

preparationO YOU take no luggageO WE provide everything for you at

YOUR destination

IDEAO To book a trip:

O Enter our websiteO Select date and timeO Choose or adjust one of our

proposalsO Print full instructions

IDEAO After arriving at your destination:

O Meet our tour guideO Follow the plan of the tripO Let us take care of you

FEEDBACKO We personally interviewed 15

potential customers (matching initial target)

INITIAL TARGETO freelance adventurersO adventure junkiesO corporate executivesO students on a year leaveO singles aged 20-40

FEEDBACKO interviewed 15 potential

customers matching targetO methods:

O phoneO face-to-face

FEEDBACKO overall impression: positive and

very positiveO responders told us:

O what they like in our modelO responders proposed:

O changing target clientO adding more flexibility to travel offersO adding many additional services

CHANGES MADEO Adjusting target clientO Adding more flexibility in offersO Considering some additional services

NEW TARGETO singles and couplesO wealthy: at least upper-middle classO very busy proffesionally

POSSIBLE ADDITIONSO Offering many activities to choose fromO Specializing in weekend trips (so called “City

Breaks”)O Offering trips of different types: sports/active,

leisure/relax, sightseeing and family (with kids)O Offering tourist guide services on locationO Providing local information (e.g. public

transport schedule, weather forecasts, cultural attractions itinerary)

O Using more communication channels: PDF trip summary, SMS notifications, call-center (24h assistance)

O Giving different price options: annual access or fixed price per travel

IS IT WORTH DOING?DEFINITELY!

We have a wealthy target group wishing to spend money on our product in its current (or

very similar) shape.