oasd brand guide_final
TRANSCRIPT
OASD BRAND GUIDELINES FOR STAFF
3 statement
4 mission,vision,commitments
5 logouse
-formats
-tagline
-scale/clearspace
-color
-backgrounds
11 thedonots
12 otherinformation
12 contact
CONTENTS
WEAREOCONOMOWOC
Inspring2014,theOASDBuildingLeadershipteamanddistrict
administrationworkedtogethertocraftanewstrategicplan.The
strategicplanwasdevelopedasa“roadmap”fortheworkof
continuousimprovementandincreasingstudentachievementinthe
yearsahead.Usingacomprehensiveandinclusiveprocess,theteam
establishedanewmission,vision,commitmentstostaff,parentsand
students,aswellasfivekeystrategicdirections.Theschoolboard
adoptedthenewstrategicplaninJune2014.
Throughthiswork,theneedforrebrandingwasidentified.The
existinglogowasevaluatedandupdatedtocreatealogoandtagline
consistentwiththemission,visionandcommitments.Thetagline-
EmpoweringaCommunityofLeadersandLeaders-expressesthe
Oconomowoctraditionofschoolsandcommunityworkinghandin
handtoeducateourchildren.
Thestarrepresentsschoolpride,communitywide,withtheyellow
swooshreachingupwardtoconveyenergyandprogresstowards
achievingexcellenceforallOconomowocstudents.
WE ARE OCONOMOWOC
OURVISION
Tobeanunrivaledlearningcommunity,seekingwisdom,
honoringthepast,andshapingthefuture.
OURMISSION
Empoweringacommunityoflearnersandleaders.
STRATEGICDIRECTIONS
1. ContinuousImprovementinAcademicPerformance
2. InnovativeInstructionalPrograms
3. CreatingaGreatWorkplacewithHighlyEngagedEmployees
4. HighQualityFacilitieswith21stCenturyLearningEnvironments
5. RespectingtheDiversityAmongPeopleandCultures
VISION, MISSION AND
STRATEGIC DIRECTIONS
TheBuildingLeadershipTeamanddistrictadministrationworkedtoupdate
theOASD“star”logotobetterreflecttheintentandenergyofthedistrict’s
StrategicPlan.Theclassicstariconwasmodernizedwithroundedpoints,
agoldswoosh,andfreshtypefaces.Thedistrictlogocanbeusedwithor
withoutthenewmissionstatementaspartofthemark.Threeversionswere
createdtoprovideflexibilityofuseinavarietyofprintandonlineapplications:
horizontal,vertical,andsquare.
LOGO MARK
VERTICAL LOGO
BADGE LOGO
HORIZONTAL LOGO
Allmaterials,onlineorprinted,mustbeconsistentwhenusingtheOASDlogoand
tagline.AllmaterialsmustusetheOASDbrandwitheithergraphiclogoortagline.LOGO
Thetagline,EmpoweringaCommunityofLearnersandLeaders,capturesthe
essenceofschoolandcommunityworkinghandinhandtoeducateyoung
peopletobesuccessfulintheirchosenlifepath.
TAGLINE
SCALE OF LOGO
CLEAR SPACE OF LOGO
Width no smaller than 1.75" Width no smaller than .5"
Keep a mininum of the O’s height in OASD for clear space. This will help allow the logo to stand with prominence.
SCALE / CLEAR SPACE
COLOR SPECS
R = 74 G = 35 B = 102
#492365
R = 243 G = 195 B = 23
#F2C317
R = 0 G = 0 B = 0
#000000
CMYK
(V)
(H)
(V)
(H)
(V)
(H)
SPOT
CMYK SPOT C = 83 M = 100 Y = 25 K = 20
GRAYSCALE C = 0 M = 0 Y = 0 K = 100
RGB / HEX C = 5 M = 22 Y = 100 K = 0
C = 0 M = 0 Y = 0 K = 100
PANTONE®7406
PANTONE®Black 100%
PANTONE®2617
(V)
(H)
REVERSE
(B)
(B)
(B)
(B)
YES—SIMPLEBACKGROUNDS
NO—DO NO USE THE SAMECOLORASLOGO,COMPLEXBACKGROUNDS,ORDARKBACKGROUNDSSOYOUDONOTSEETHECONTRAST
BACKGROUNDS
DISTORT LOGO DISTORT LOGO
RE-COLOR LOGO
RE-SIZE ICON WITHIN LOGO
RE-POSITION ICON OF LOGO
THE DO NOTS
OTHER GUIDELINES & INFORMATION
LOCATION OF DISTRICT LOGOS
V:\COMMON(AllStaff)\Communication&Marketing\NewLogos2014
LOCATION OF DISTRICT TEMPLATES
V:\COMMON(AllStaff)\Communication&Marketing
KateWinckler,APR
DirectorofCommunications
p-262.560.2137
c-414.507.9952
ITCSlimbach (The quick brown fox jumps over a lazy dog.)
Gotham (Thequickbrownfoxjumpsoveralazydog.)
On District Computers: When choosing fonts for a layout project, consider using a common, readable font like Arial, Calibri or Franklin Gothic.
FONTS USED FOR DISTRICT MARKETING COMMUNICATIONS
QUESTIONS