OBSERVATION LAB

are you paying attention?

GENERAL INSIGHTSO -THE MAJORITY OF THE STORES HAD

THE DOOR OPEN, BUT THE ONE THAT HAD IT CLOSED WAS THE MOST LUXURIOUS (COULD WE IDENTIFY IT AS A SIGN OF PRIVACY, DISTINCTION, EXCLUSIVITY?)

O -NO MUSIC PLAYING IN ANY OF THE STORES. ONLY IN THE CORRIDORS WHEN LOCATED IN A MALL

GENERAL INSIGHTSO -IN ALL CASES, PERSONNEL INITIATED

CONTACT INMEDIATLY. THIS IS A NEW ATTITUD, AT LEAST IN OUR COUNTRY (SPAIN). COULD IT BE RELATED TO THE RECESION AND THE NECESITY TO SELL” NO MATTER HOW”?

O -IMPULSE ITEMS NEAR THE CASH REGISTER CAN BE FOUND IN ALL THE STORES. IN SOME OF THEM (FURNITURE STORE) THEY ARE VERY IMAGINATIVE..

GENERAL INSIGHTSO -IN ALL THE STORES A PATH HAS

BEEN CREATED, THEREFORE, ALL CUSTOMERS WALK IN THE SAME DIRECTION

SCALPERS STORE

SCALPERS STOREO -THIS WAS THE ONLY STORE WITH A

DISTINCTIVE SMELLO -THIS WAS THE ONLY STORE WITH

THE DOOR CLOSED

DIDECO STORE

DIDECO STOREO -THE NAME AND SIGN LETTERING

SEEM NOT IMPORTANT AT ALL. THEY PLACE PLENTY OF TOYS AT THE SHOWCASE AND LEAVE THE BIG DOOR OPEN

HABITAT STORE

HABITAT STOREO -A FURNITURE STORE (NOT VERY

MODERN) WITH BLACK CEILING…AND EMPLOYEES WEARING BLACK UNIFORMS… STILL SEARCHING THE LINK…

BULULU STORE

BULULU STOREO -ITS NAME IS ALMOST HIDDEN BY

THE PRODUCT! IT SEEMS THAT IS NOT IMPORTANT AT ALL

EBO STORE

EBO STOREO -NO EMPLOYEES AND NO NAME.

VERY WEIRD. NO CUSTOMERS EITHER IN FIFTEEN MIN.

NECK & NECK STORE

NECK & NECK STOREO -BEING QUITE SMALL, CROWED WITH

MERCHANDISE AND ALWAYS WITH MANY CUSTOMERS, THEY KEEP A SHOWCASE AREA WITH A FEW ITEMS INSTEAD OF MAKING THE STORE BIGGER.