1. ACrash Courseon Creativity. Professor Tina Seeeling, Stanford UniversityRICARDO DE LEON F.Assignment : Paying Attention 2. "Everything has beauty, but not everyone sees it." Confucius This kind of store has everything to attract a target customer: good lighting, adequate product presentations and so on... but not many customers. Why?. My guess is that much sobriety stops a lot of people walking out there. What they could do is imitate what do Apple Stores, ie create a workshops calendar, in this case of beauty, makeup etc. 3. "Either you decide to stay in the shallow endof the pool or you go out in the ocean"Christopher ReeveI believe in creating environments,sell specialized products offer agreat opportunity to create theseenvironments.A big mistake in clothing stores isthat they put all sizes andstacking accessories everywhere.If I sell the diving suits would bemannequins hanging from theceiling, simulate a journey ofexploration and at ground levelwould put treasure chests with theproducts... 4. "A gift, with a kind countenance, is adouble present." Thomas Fuller.It seems that the gift shops followa premise: shows everything youcan.I do not deny the power of sightbut I think if you are looking fora gift for someone you need advicemore than just finding the perfectgift.Why not redesign the store as aspecialized center to give theperfect gift?.