OBSERVATION STRATEGIES IN THE CONTEXT OF MUSEUM DISPLAY

How can we leverage the same for museum marketing

By sakshi Kukreti.BUDDY: AMOGHA PANDEY.

OBSERVATION

Something that is learned in the course of observing things

Observation strategy in Museums

How do visitors observe the objects? Its all about experience.Depends on how the objects are

displayed.Does the visitor have full access

to the object, how close he or she can come to the object ??

Museums displays should be engaging enough then only the visitors will take an interest in observing what is in front of them.

ObserveThinkLearn

Pointing towards the object

Pointing out the details which one thinks is important.

OBSERVATION STRATEGIES OF THE VISITORS.

BARRIERSHow close can I get to the object??What is this showcase doing in between..??Obstruction..!!!!???

HEIGHT MATTERS

WOW..THIS IS LARGER THAN LIFE BUT OOPSS!!MY NECK IS CRACKING..

POSITIONING and SIZE MATTERS

Label… label..WHERE ARE YOU????

PROXIMITY MATTERS

HOW MUCH CLOSER CAN WE GET..

FROSTING OURSELVES..!!!

CUROSITY IS THE KEY TO OBSERVATION

WHY IS THIS IMPORTANT?

FREEDOM TO CONNECT WITH THE OBJECT

LET ME POSE TIME FOR A SELFIE..

COMFORT MATTERS

LET ME REST AND ADMIRE THIS. …

OBJECT MATTERS

REVERENCE AND RESPECT..

FASCINATED BY YOU

CAN WE GET IN THERE ??

SETTING IS IMPORTANT

HMMM..SO WHAT HAVE YOU GOTLET ME SEE..

NOW YOU SEE ME

CAN I TAKE A PICTURE OF YOU..??

OFCOURSE YOU CAN..THIS IS A MUSEUM..

SEEING IS NOT ENOUGH

I WISH I HAD A MAGNIFYING GLASS..

SPACE MATTERS..

WHO SHOULD WE OBSERVE??

EACH OTHER OR THE OBJECTS..

OBSERVATIONAL LEARNINGAlbert Bandura’s Social Cognitive Learning Theory

Observational

Learning Occurs.

EXPERIENCE AND OBSERVATION ARE INTERCONNECTEDResearch at Smithsonian Institute has

identified four types of experiences that Museum visitor cite as being most satisfying to themObject experiences, which involve seeing rare, valuable, or beautiful thingsCognitive experiences, which involve gaining knowledge or enriching understanding.Introspective experiences, which involve imagining other times and places or reflecting on the meaning of events

Social experiences, which involve interacting with others or watching children learn

MARKETING

GOOD DISPLAYS ENCOURAGES VISITOR OBSERVATION.

MUSEUM DISPLAYS ARE THE MEDIUM THROUGH WHICH WE CAN MARKET THE MUSEUM.

OBSERVATION AS A MARKETING TOOL.

Click icon to add pictureONE OBJECT DISPLAY..

People can engage with the object more freely

The attention remains undivided hence better observation.

CREATING THE AMBIENCEPENN MUSEUM EGYPT, LOWER GALLERY Experiencing and observing the object go hand in hand.

OBJECTS MAGNIFIED…

Nature MagnifiedBerkshire Museum , u.s.

Magnified images of the objects provides a better scope for observation.

DIGITAL EXPERIENCE.. COOPER HEWITT MUSEUM ,

NEW YORK. There is a pen given at

admission, it enables every visitor to collect objects from around the galleries and create their own designs on interactive tables.

At the end of a visit the Pen is returned and all the objects collected or designed by the visitor are accessible online through a unique web address printed on every ticket. These can be shared online and stored for later use in subsequent visits.

Developing your own exhibition

National Building Museum..WASHINGTON D.C

Investigating where we live.. Teen Participants explored the

District through the lens of its monuments, memorials, and commemorative spaces. They visited monuments on the National Mall and smaller commemorative spaces, murals, and memorials in local neighborhoods to document how we, as a nation and a city, remember and honor the past. 

Using their photographs, interviews, and observations, the teens have created an exhibition that shares their exploration process. This documentation led to an analysis of the people and events that are left out of this narrative. Each studio of teens has created an installation of a commemorative space to people, events, or issues they believe need to be highlighted and remembered. 

KEY TAKEAWAYS How do visitors observe in museums. Observation is related to experience It encourages the visitor to think. And through this learning is achieved. Good museum display strategies can

enhance the observation quotient of the visitors.

Thus museum displays can be leveraged as an effective marketing tool.

LET’S DRAW..

OBSERVE, THINK,

DRAW,.

SHARE

DRAWINGS DONE BY THE AUDIENCE: A subjective observation of an objective sample picture.

TAKE AWAYS FROM THE ACTIVITY. Each and every person had drawn what they found

interesting in the picture which was showed to them for 5 minutes.

They retained that information which caught their attention in the first place.

For example people had drawn different aspects which can be taken from the picture itself like jewellery, architecture, the environment some even related to the abstract emotions such as love, shyness etc.

The overall message of the picture was interpreted by the people according to their own understanding and experience.

PURPOSE OF THE ACTIVITY The main idea behind this exercise was that the

audience can get a practical experience as to how the social cognitive model applies in a real life situation.

Museums can market themselves by enhancing their displays but with that they should also recognize the fact that the experience of the visitor with the object is very subjective.

Displays can help in grabbing the attention of the visitors towards the object which is also the very first step in observational learning.

REFERENCES: “Museums as Healing places”, accessed 15 September, 2015,

https://www.psychologytoday.com/blog/minding-the-body/201012/museums-healing-places

“Observational learning", last modified June 28 ,2015. https://en.wikipedia.org/wiki/Observational_learning

Berkshire Museum, http://berkshiremuseum.org/portfolio-item/nature-magnified-phot

ographs-by-andreas-feininger-2/

Penn Museum, http://www.penn.museum/about-collections/curatorial-sections/egyptian-section

Cooper Hewitt , http://www.cooperhewitt.org/

National Building Museum, http://www.nbm.org/exhibitions-collections/exhibitions/iwwl15.html

THANK YOU..!!!!!