Observing at the Ikeja City

Mall

• The Ikeja City Mall is the largest shopping mall on the Lagos Mainland.

• With over 30 stores and more to come, it provides a wonderful environment for shopping, relaxation and fun.

The first thing that catches the eye is a white dress shirt.

Quiet environment,

very cool compared to temperature

outdoors

Goods tastefully

arranged by function and

color, allowing for an easy

shopping experience

Items here seem moderately priced

Majority of the attendants are

women between the

ages of 23-45

The Average shopper is female with a mean age of 27. And she is mostly accompanied

All items are placed at eye

level

Average time spent 20minutes.

45% of shoppers make a purchase

Store windows used to advertise wares

Store caters to the young and trendy

Huge store SignElectronically controlled

doorsThe store is brightly lit and temperature is controlled

Store windows used to advertise wares

Shoppers come singly and in pairs

Total outlook is urban casual

Attendants come to you the moment you walk in

Average attendant is 23

Average time spent is 30 minutes

Items are placed at eye level

Moderate pricing structure

Spotlights are used to showcase outfits in season

Brightly lit with rows of spotlights

Doors are wide open, encouraging you to come in

Female attendants between the ages of 21-33

Store caters to the young classy and professional woman

Items are placed at eye level, with a few bags placed on higher shelves

Upscale store

Huge store sign with a shadowed effect

Security is hidden

Controlled store temperature

Attendants mirror the image of the store

Black mannequin models used to display outfits put together

Average shopping time is 30 minutes

Items are displayed in shelves

Top shelves are reserved for bigger items.

There is a central display table just at the entrance used to display freshly baked items

Open doors with security guarding the entrance

Store caters to general household items, consumer goods, and there is a Deli at the back

Average employee age is 28

There is a mix in the gender of employees found in this store

Bright Lights and controlled indoor temperature

Impulse items are located near the cash registers

Average shopping time is 45 minutes

Impulse items are located near the cash registers

Shoppers are both male and female and the average age is 27

Shoppers come singly and in pairs

Carrier bags are not allowed in the store.

Rob Pattinsonstill warming the hearts of Nigerian women

Mall decorated for the Eid ul-Kabircelebration

Closed doors manned by security

Bright Lights and controlled indoor temperature

Music from a contemporary radio station filters through from strategically placed speakers

Security guards help with parking

Carrier bags are not allowed in

Neighborhood superstore

Cash register is beside the store entrance

A huge gift section is the first thing I notice upon entering the store

Majority of the employees are female

Store caters to the general populace

Average employee age is 25

Items are arranged on shelves with the top shelves holding larger sizes.

Items are arranged by function