obzen business analytics(big data with r, hadoop)
DESCRIPTION
1. Analysis -Variety of Charts -Sheet with insight -Integrated Map 2. Insight -Ad-hoc query -OLAP -Statistics (thru R) -Data Mining & Predictive Analytics 3. Decision -Dashboard -Fine Reporting -EISTRANSCRIPT
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obzen Business Analytics
Enterprise Prompt Analysis with R & Hadoop
Copyright by obzen
Dec. 2013
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Business Optimization
Data Fusion
Perspectives
Value OptimizationProducer, Consumer and Cycle timePrompt Analysis and DecisionKnowing Data, Extract Information
Multiple Data Sources – DW/Mart, Raw Data in Multiple Storages, Spatial Data, Big Data, Unstructured DataDynamic Data Discovery and Fusion (DDDF)
Visual Analysis – Chart, Sheet, Map, Filter, …Data Insight – OLAP, Statistics, Data Mining, …Decision System – Dashboard, Fine Reporting, EISEnvironment – Professionals, Any Browser, MobileBack stage – Collaboration, Scheduled job, Secured,…
Action on KnowledgeSeamless Advance to The Marketing Process
Challenges on Information cycles
© 2013 obzen
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Existing solutions often fall short for many roles in many departments
Customer Service
Sales
Marketing
Product Development
Finance
HumanResources
Operations
Has this been done before?
Which tool do I use?
How do I get all the data I need?
Multiple solutions and disconnected tools
Reliant on IT for work others can do
Fragmented decision making
Siloed information
Data not available in time
Costly to maintain
I need a differ-ent view
I have to drop out to a spreadsheet
I can’t wait for IT
© 2013 obzen
IT
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Business Optimization Challenge
•Timely, consolidated view of performance •Reporting on daily branch and staff performance. •Holistic view of customer relationships.
© 2013 obzen
Legacy External
EDW
Mart
As-Is ROI
비용 시간 가치
AS-IS
Legacy External
EDW
Mart
To-Be ROI
비용 시간 가치
Obzen DataPlanet
Rebuild
Self-Serviced UI
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Data Approach
Improved productivity-Reallocated 90 full time employees from data entry to value added roles.Predictable branch staffing levelsImproved, real time insight into branch and sales performance from “7 weeks to 7 seconds”
© 2013 obzen
AS-IS
Self Serviced
EasyVisualDiscovery
Internal Data
HR
CRM
ERP
Unstructured Data Spatial Data
Internal Data
HR
CRM
ERP
Retail
Public
Research
DW / Mart
Linear, pre-defined thinking lnsights missed in hidden data Months to change Data-centric
AS-IS Follows the user All data, always visible Minutes to change Insight driven
User Driven
obzen DataPlanet
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Data Fusion
External Data Unstructured Sources Spatial DataInternal Data
HR
CRM
ERP
Retail
Public
Research
DW / Mart
Fusion on the WorkBoard
D3F : Dynamic Data discovery and fusion
© 2013 obzen
DDMA Process Builder
DDMA Process Builder
eCube Studio DDDF Engine
DDMA Process ControllerDDMA Process Controller
Process In-stance Execu-
tor
Process In-stance Execu-
tor
Data Process-ing Engine
Data Process-ing Engine
Data Set Translator
Data Set Translator
eCube Studio OLAP Engine
eCube Studio OLAP Engine
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obzen eCube DataPlanet - Perspective
Decision
Analysis
Insight
DashboardFine ReportingEIS
Variety of Charts Sheet with insightIntegrated Map
Ad-hoc queryOLAPStatistics (thru R)Data Mining & Predictive Analytics
(thru R)
© 2013 obzen
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DataPlanet Component Overview
© 2013 obzen
DATA
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isu
al A
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ata
Pla
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erv
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-lis
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64bit
32bit
File
Oracle
Sybase
SAP
eCube
obzen eCube ServerCreate Contents Consume Con-tents
Installed EXE
HTML5
Silverlight
Plug-in
AnyBrowser
OLAP Info
rma
tio
n B
uild
ing
En
-g
ine
JDBC
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Pla
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SQL
GIS
“R”
Hadoop
FILE
Source Data Management
Analytical Engine UI
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© 2013 obzen
Interactive Analytics
•Complete perspective on the business •Simple to use with unprecedented power one click away•Accelerate alignment and improve decision-making
Big advantages are that its software is easy to use, can access many data sources, and lacks the complexity of a traditional OLAP cube
Auto Generation of Data Filter
Intuitive Interface
Interactive Analytics
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Analysis - Drilling
Full interactivity with drill up/down/through
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© 2013 obzen
Data Sources
Internal/external Excel File
Hadoop, DM, DW
User-defined SQL
D3FHeteroge-neous DB
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© 2013 obzen
Analysis – Spark Line
Micro Chart with box plot, bar, broken line
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Analysis - Trellis
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© 2013 obzen
Excel Interface
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© 2013 obzen
Easy Dashboard
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© 2013 obzen
Analysis – “R”
Embeded “R” packages
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© 2013 obzen
GIS – Spatial OLAP
Spatial OLAP can be defined as a visual platform built especially to support rapid and easy spatiotempo-ral analysis and exploration of data following a multidimensional approach comprised of aggregation levels available in cartographic displays as well as in tabular and diagram displays
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GIS OLAP
Drill Down
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© 2013 obzen
Ranking-1
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Ranking-2
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© 2013 obzen
Sales Report
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© 2013 obzen
Jung, JinsupSolution Competencyobzen Co., Ltd.e-Mail: [email protected] : 02-3775-4600Mobile: 010-2981-9002www.obzen.com