oc group europe einaudi... · • the product fits well in different fields from the machinery...

April 2018

Documento riservato e non riproducibile senza il consenso scritto di Open consulting.

Discussion Draftsubject to modification

without prior notice

OC Group Europe

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OC (Open Consulting) is a company based in Ravenna (Italy), which provides contents for Online Training (E-learning) and Online Promotion (Web Marketing) for industrial customers through the development of multimedia digital products created specifically on customer characteristics and needs.

OC group

ProductsCorporate Web Training Contents (inform, inostruct, manage)

Industry Web Marketing (services for customer online visibility)

High Quality Audio/Video Production

Augmented Reality Contents Production

ProductsHow To Teleservice (Android app for after sales technical support)

4k Director (Ultra HD 4K video manager for trade shows and presentations)

QuVì (Holographic Projector)

XPlain MS (multimedia contents software management system)

OC Lab is a company, based at the Mechatronics Center of Rovereto (Trentino/South Tyrol - Italy), which is developing technological solutions to manage customers know-how and after sales through innovative solutions: multimedia remote assistance and augmented reality tools with smart glasses, Ultra HD videos and holography.



OC Mission and Vision

Provide a complete and innovative service for Industry 4.0 after sales and training support

The direct management of remote interventions and assistance to machinery manufacturer, in order to ensure timely interventions with less need of direct support and travels. The goal is to solve all the problems encountered by customers through digital instrumentation.

OC Group Mission is:

The intent that the OC group aims to make with its products / services covers:



OC services: the advantages

The adoption of OC products / services enables equipment manufacturers:

To increase the added value of their offer

Reduce the downtime due to technical problems

To make more efficient and less expensive the after sales service

While the final user will:

Reduce maintenance time and costs

OC Group has already completed its entire engineering prototype phase and begun marketing of its products and services. In addition, OC has obtained a loan from CreatiFI, a European network which selects the most promising start-ups in the Web creative business.

A machine

downtime

costs an

average

$ 100,000

per day!!!



Our market

Here following are some of the major customers of our company

“ The OC service is flexible and their quality level is perfect to deal with the demanding staff of our multinational customers...” Ivan Benini, CT PACK

Our solutions have been choosen by end users such as:

About us:

“The way OC makes the multimedia contents is the most appreciated by our dealers...” Diego Lavelli, SAME DEUTZ FAHR

“We cooperate with OC since 2004 on the topic of online training. It gives us economic efficiency and a great uniformity of skills in the company...” Alberto Bianchi, SACMI

OC offers customized solutions for training and maintenance to:

Operators providing machinery and equipment for packaging and tooling of food & beverage, cosmetics etc

Industrial machinery manufacturers

Corporates with internal engineering



Competitors analysis (e-learning)

Considering the combination of products/services and contents offered by OC Group, and the particular market sector, we conducted an analysis on potential competitors. From this it emerged that the service offered by OC group is highly innovative and it is still different from those currently on the market (Blue ocean strategy). This result can be summarized in the graph here below.

Price/FlexibilityRatio

Innovative devices and tools usage



Competitors analysis

Considering the combination of of convenience in price and completeness of the application, the OC service is one of the most useful for real customers. OC solution is still unique in offering other offline contents visualization tools.

Price/FlexibilityRatio

Innovative devices and tools usage



SWOT

• Huge potential market• Competition almost absent at this time (Blue ocean

strategy)• Ability to raise entry barriers (strong impact of very

specific consultancy)• The product fits well in different fields from the

machinery industry (museum spaces, art, exhibition, marketing etc)

OPPORTUNITIES

• Proven experience in the industry (customers references)

• Machinery business sector high knowledge • High quality of the content offered• Strong skills in counseling• Already available on the market (completed

prototyping)• Share of already established clients• Complete offer (content + software + hardware)• strategic geographical location (Alps)

STRENGTHS

• There are no specific entry barriers for the technologies used

• The devices are in constant development and update

• Too much focus on counseling and less on products (low volumes)

• Low marketing investment• Mini structure from HR point of view• Weak business network

WEAKNESSES

THREATS

INTE

RN

AL

FACT

OR

SEX

TER

NA

L FA

CTO

RS

POSITIVE NEGATIVE



Tackle critical issues

As the SWOT analisys shows, the long-term goals the platform aims to solve are:

Strengthen the sales network and increase the budget allocated to this activity, overseeing the trade shows and congress events as well as the sales channels of our main target market.

To develop the company’s stuff by hiring people able to fill the activities in which there is a lack (as the sales activity) and core activities (as java developers and video editors).

Create barriers to entry gaining a stronger market share about consulting.

Constantly investing in research and development in order to offer hi-tech products and keeping high quality standards.

To reach these goals is necessary for OC group seeking a partner which supports the company about new investments, in order to speed up the company's growth and achievement of the newly introduced objectives.



Driver di sviluppo del progetto

Since Open Consulting has already conducted the prototyping phase and the marketing of its products, the strategies we intend to take in order to strengthen our offering and target market penetration are:

The increasing penetration of the offer, through a strategy that allows the manufacturer of machinery and equipment to provide a complete range of solutions and devices to their end customers.

Extending the reference market, focusing on the major European machinery manufacturing hub. In particular, strengthening our presence in northern Italy while expanding in Germany (Bavaria).

According to data from EMO 2015, the world machine tool exhibition held in Milan from 5 to 10 October 2015, Germany and Italy are Europe's leaders in the production of machine tools, covering respectively the second and fourth place worldwide.

PenetrationPacchetto

BASEBASE PACK

Devices e additional services

ENDCUSTOMER

ENDUSER



Investiments

To adopt the strategies newly introduced Open Consulting will have to take action by implementing the following investments:

Human Resources: equip itself with a staff which can provide a great service to a growing number of customers by offering hi-tech services and constantly updated. To do so will require new figures to implement the development of the commercial network, java developers to use for the updating and development of applications and video editors for the editorial content.

Marketing and promotion: the involvement in trade fairs and the development of marketing strategies specifically in order to strengthen brand awareness, attract new customers and expand the market.

Software Development: the steady implementation of updates and new software capabilities in order to keep the degree of quality and excellence of the services offered by responding to new emerging needs of the target clients.



The OC team

Il team di Open Consulting group è costituito da:

Ing. Roberto del MastroCEOA leading expert of multimediae-learning in Italy and Europe. AES member since 1989, spent over 15 years in companies in the multimedia sector before starting the OC project.

Dr. Mario GiammarcoCTOSenior programmer and IT consultant, and owner of Giammar company specialized in IT consultancy.

Constanze MölterInstruction designerExpert in multimedia e-learning for 10 years, with experience in international projects and multimedia content development.

Dr. Micaela VichiSales and MarketingDigital Strategist, Web Marketing and Web Learning Consultant,Augmented Reality Consultant.

Prof. Dario ScaliniMedia designer, QuVi creatorIT professor with experience in research and development holographic solutions. Project manager and multimedia content developer.

Ilario TruppaAccount executiveExpert in E-Learning, has been managing relationships with internationally renowned customers.

April 2018

Documento riservato e non riproducibile senza il consenso scritto di Open consulting.

Discussion Draftsubject to modification

without prior notice

Thank you for your attention!

oc group europe einaudi... · • the product fits well in different fields from the machinery...

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