océ social media for internal communications intranet 2010 congres
DESCRIPTION
Slides gebruikt door Samuel Driessen en mij tijdens het Intranet 2010 congresTRANSCRIPT
- 1. Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010
- 2. Corporate Profile
- Oc today:
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- 21,500 people worldwide
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- Annual revenue 2009: 2,648 Billion
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- Net Income 2009: - 47,134 Million
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- Worldwide distribution in 90 countries
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- Direct sales and services in 30 countries
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- 10 R&D-sites in 9 countries
- 3. Oc Product & Services Document Printing Office Systems Printroom Systems Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Oc Business Services
- 4. Employees 23% 20% 30% 7% 10% 10% Finance & other M&L R&D Business services Service Marketing and Sales
- 5. Oc around the world
- 6. Life before the crisis
- We dont remember, but it looked something like this
- 7. Crisis!
- Decline in sales USA from September 2007
- First lay-offs Q1 2008
- Full crisis hits NL September 2008
- Total headcount reduction 2.350
- Severe cost cutting measures
- Budget down from 350.000 to 5.000 Euro
- Intranet development and roll-out stopped!
- 8. Life after the crisis
- All we had left was our creativity
- How to reach everyone?
- How to prepare for the external social media revolution?
- Our decision: use social media for internal communications
- 9. What did we introduce?
- Improved news service on our intranet
- Rumorbuster
- Wikis
- Blogging
- Idea Management
- Microblogging
- Social bookmarking
- OcTV
- 10. Improved news service intranet
- 11. Rumorbuster
- 12. Oc TV
- 13. Wikis
- 14. Blogs
- 15. Idea Management
- 16. Microblogging
- 17. Social Bookmarking
- 18. Lessons Learned
- Money is not the issue
- Organization is the issue!
- You can start bottom-up
- Consumerization of IT
- Cross-functional approach (Communications & IM)
- Where do I share and store my info?
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- Information Architecture
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- Did we teach people to be a knowledge worker?
- Culture > Ask questions
- Social Media Guidelines
- Security
- Social media lab
- 19. Questions?
- [email_address]
- http:// twitter.com/driessen
- [email_address]
- http://twitter.com/janvanveen
- 20.