oceans of information
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Oceans of Information:and the drowning health disciplines end-user
Stephen Abram, MLSMLGSCA / NCNMLG
La Jolla, CaliforniaJuly 25,2012
Librarian Magic
What are your magic tricks?
Think deeply about . . .
9
Your Operation’sScalability Your
Sustainability
The Depth of your Relationships
How you Set Priorities:Daily and Future
A Tale of Two Librarians . . .
Step’n FetchitLibrarianship
ProfessionalPartner & Colleague
It’s a Dickens of a challenge!
Risk Taking in Librarianship
Avoiding the triple diseases of:1. Conflict avoidance2. Passive resistance3. Risk aversion
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
SmellyYellowLiquid
OrSex
Appeal?
The Complex Value Proposition
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The Library as Sandbox
Infographics
• The Rochester Study: Joanne Gard Marshall• “Changes in the following specific aspects of care were reported by
the physicians: diagnosis (29%), choice of tests (51%), choice of drugs (45%), reduced length of hospital stay (19%), and advice given to the patient (72%). Physicians also said that the information provided by the library contributed to their ability to avoid the following: hospital admission (12%), patient mortality (19%), hospital-acquired infection (8%), surgery (21%), and additional tests or procedures (49%).”
• “The physicians rated the information provided by the library more highly than that provided by other information sources such as diagnostic imaging, lab tests, and discussions with colleagues.”
• “a significant impact on clinical decision making”
Personas
Medical Personas
• Doctors• Surgeons• Interns • Residents• Specializations• Nurses• Professors• Allied Health Professions
What do they care about?
• What keeps you awake at night? Personally… Professionally…
• If you could change one thing - and one thing only at work – what would that be?
• What are you passionate about in medicine? Has it changed over the years?
Observe our users in situ.
Ethnography focuses on social, work, and psychological context and motivations.
Observe Your Users
NO
OK – Now let’s ask ourselves what our users really, REALLY want.
Self-Service Web Portal
NO
Context is King, Contact is Queen.
Not Content.
Do we truly understand their goals?
Eye Movement Changes
Learning Styles• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)
– Piaget, Bloom, Gardner, etc.
Librarians
Librarians
Medicine
Medicine
Diabetes Online
Yes, Stephen did just say Lizard Spit
What’s Your Experience Look Like?
What’s Your Experience Look Like?
What’s Your Experience Look Like?
Is it Frozen in Time?
What does your survey tell you?
95% of docs with smartphones use medical apps
Ch Ch Change…
• Mobile, Tablets, phones• Apps, HTML5, • Streaming• 3D imaging• 3D printing• Digital health records• E-Learning
• Cloud (SaaS, IaaS, PaaS)• Devices• Fluid e-Books• Enhanced content• NextGen Search
(semantic, sentiment, image, voice, …)
Danger Ahead
• Consumer versus Professional• Current?• SEO• SMO• Geo-tagging• DRM, etc. …• Walled Gardens• Privacy, confidentiality, etc.• Quality / Price conundrum
Prosthetics
http://gizmodo.com/5993147/how-3d-printing-gave-this-man-his-life-and-face-back
Bio-printing
http://on3dprinting.com/2012/07/06/infographic-go-on-print-a-liver-the-evolution-of-bio-3d-printing/
Medical
Accept that change is an attitude
Being More Open to Change
Tell Your Story: Until lions learn to write their own story,
the story will always be from the perspective of the hunter not the hunted.
The power of answers
Competencies
Competencies
Enjoy the Symposium
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners
Cel: [email protected]
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
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