OCR Functional

SkillsLeafletsHow should it be folded

Roll foldConcertina foldOpen gate foldClosed Gate foldSimple Folds

OCR Functional

SkillsLeafletsKeep it simple

A good leaflet A bad leaflet

Presents one message so the reader is clear about the point of the leaflet

Presents too much information and just ends up confusing the reader

Is organised into sections of coherent information under a heading or subheading

Is poorly organised with too much text that takes time to read.

Headings and subheadings inform the reader of the following paragraph’s content.

Confusing headings

Has good quality and relevant images to support the text.

Uses poor quality images, or none

Has attractive graphics in the headings and subheadings to attract the eye.

Graphics are poor.

OCR Functional

SkillsLeafletsThe Audience and purpose

Purpose of the leaflet • What do you want to achieve• What message do you want to get across• Who is your target audience• Why use a leaflet

Plan the layout • You’ll need headings and subheadings• Organise the information into sections• Keep it simple• Avoid long sentences• Don’t go into too much detail• Decide where you want to add images, photographs,

graphs, logos, etc.• Provide contact details for people who want to follow

up the information

OCR Functional

SkillsLeafletsOther considerations

ColourHow much budget have you got to produce the leaflet. Don’t overload your text with colour.

OCR Functional

SkillsLeafletsOther considerations

TextUse a font that is easy to use.Type of audience determines type font and size.Different fonts and size for headings allowedNever write text in capitals except for headings.

OCR Functional

SkillsLeafletsOther considerations

LanguageKeep it concise, simple and grammatically correctAvoid long sentencesUse bullet pointsUse of power word for promotional leaflets such as “free”, “Exciting”, “Exclusive”

OCR Functional

Skills

LeafletsOther considerations

DesignLeaflet heading Use capital letters or large font Make it snappy

Subheadings Use bold font, not too fancy. Make sure it describes what might follow.

Text Make sure the progress of text is logical and proof read it.

Images Make sure images are relevant to the text and print well

Space Make good use of white space