ocswssw digital literacy pub
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Lessons from the River: Social Work, Social Service Work and Social Media “You can’t stand in the same river twice” (Heraclitus) “You can’t stand in the same river once” (Cratylus, student of Heraclitus) “Social workers and social service workers should ensure that they are technologically aware and competent, as their clients are likely to have embraced technology in step with the general population” (OCSWSSW, 2012). Professional practice has undergone massive change over the last three decades with the rise and proliferation of mobile and distributed communication and networking, but what exactly might “technology competence” look like for social workers and social service workers in the context of a rapidly evolving (and continuously flowing) digital ‘riverscape’? What are the implications for our professional ethics, boundaries, clients’ privacy and client-centred care? This dynamic, interactive and richly informative session will equip you with essential knowledge and resources for developing ongoing technology competence as a social work/social service work practitioner.TRANSCRIPT
Lessons from the River: Social Work, Social Service Work and Social Media
OCSWSSW Education Forum, London ON October, 23, 2014
Dr. Marilyn Herie, PhD RSW
“so rapidly have we begun to feel the effects of the electronic revolution that all of us today are displaced persons, living in a world that has little to do with the one in which we grew up”
Marshall McLuhan, 1959
learning objectives
“Social workers and social service workers should ensure that they are technologically aware and competent, as their clients are likely to have embraced technology in step with the general population” (OCSWSSW, 2012)
“you can’t stand in the same river twice” (Heraclitus)
where are you at?
novice expert
External Factors
Perceived Usefulness
Perceived Ease of Use
Attitude Behaviour Intention to use
Technology Use
Technology Acceptance Model (TAM) Ease of use and usefulness will predict an individual’s attitudes towards, intention
to use, and acceptance of the technology
McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.
…factors found to be nonsignificant included demographic variables typically perceived as important, such as years since graduation (a proxy for age), gender, patients seen per week (a proxy for how busy a physician is), and type of specialty. This finding is consistent with other studies, which have shown practice-related characteristics to be unassociated with use of Internet-based communication technologies.
McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.
what is the biggest game-changer?
no single thing
a learning mindset
lesson #1: it’s always a new river
key trends and applications
http://blog.hootsuite.com/social-media-trends-that-are-sticking-around-in-2014/
social video
digital literacy
the social business
literacy digital
what’s your flavour?
use understand create
a 16 year old’s perspective…
a 16 year old’s perspective… • facebook:
“there’s a lot of ads but it’s really good”
• linkedIn: “nobody uses linkedin in unless you have, like, a job”
• google+: “nobody has google+”
• twitter: “it’s good for keeping track of things”
Quick Twitter Tips •140 characters max
• # (hashtag): categorizes tweets – there is a taxonomy of hashtags, or you can create your own (www.hashtags.org)
• @MarilynHerie: “twitter handle” – how your tweets will appear
http
://e
duca
teria
.com
/201
3/10
/12/
you-
are-
a-kn
owle
dge-
cura
tor/
social video
http://mashable.com/2012/12/13/spreecast/
why?
connecting right here
right now
http
://w
ww
.alsa
.org
/fig
ht-a
ls/ic
e-bu
cket
-cha
lleng
e.ht
ml
1 operate camera 2 transfer file to computer
4 edit (trim) video 5 save video 6 create youtube account 7 upload video & share
3 download free software
learning curve
shoot
share
vine.co
http://blog.instagram.com/post/53448889009/video-on-instagram
snapchat.com
viddy.com
+ + + tools for storytelling
business the social
“Today anyone, whether it is an employee or a customer, if they have a good or bad experience with your company they can blog about it or twitter about it, and it can be seen by millions of people…”
“…it’s what they say now that’s your brand.”
- Tony Hsieh, Zappos.com
Don Tapscott, (2009) Grown Up Digital. New York: McGraw Hill, p.81
lesson #2: water wants to be free
and implications impacts
it just crept in
Mis
hna
et a
l. (2
012)
. Clin
ical
Soc
ial W
ork
Jour
nal
Mishna et al. (2012). Clinical Social Work Journal
client-driven practice
client-initiated
administrative versus clinical
a slippery slope
pandora’s box
positive negative
neutral
access
privacy
a culture of
immersive, continual sharing
and communication
managing expectations
ethical gray zone
murky waters
data security
client confidentiality
social self versus professional self
who has a smart phone?
1. choose a random person in the audience 2. ask their name 3. google them 4. how many hits? 5. what comes up?
the paradox of online identity: the more you avoid the less you control
suggestions… • be judicious & use the security
settings • remember you are probably more
visible than you think • search yourself online – regularly • ask an expert (teenager) for help!
ethics and
boundaries
permeable boundaries
things used to be so much easier
anywhere, anytime?
more casual?
developing a social media ethics policy
http://www.socialworktoday.com/news/eoe_070111.shtml
lesson #3: water continuously alters topography
development
http://educateria.com/2012/10/24/personal-learning-networks-plns/
your very own PLN
yes, there is danger
… but also great potential
where do you want to go?
lesson #4: you have to get wet to know the river
jump!
People prefer to live in the age just behind them – it’s safer!
Marshall McLuhan, 1959
To live right on the shooting line, right on the frontier of change, is terrifying.
“you can’t stand in the same river once” Cratylus,
student of Heraclitus
questions
discussion
suggested resources
Bettridge, L. (Fall, 2011). Practice Notes: Social Media and Practice: Protecting Privacy and Professionalism in a Virtual World. Perspective, OCSWSSW. http://www.ocswssw.org/docs/practice_notes_-_fall_2011.pdf?LanguageID=EN-US
Bettridge, L. (Fall, 2012). Practice Notes: Communication Technology and Ethical Practice: Evolving Issues in a Changing Landscape. Perspective, OCSWSSW. http://www.ocswssw.org/docs/practice_notes-private_practice_fall_2012.pdf?LanguageID=EN-US
Mishna, F. et al. (2012). “It just crept in”: The digital age and implications for social work practice. Clinical Social Work Journal. http://link.springer.com/article/10.1007%2Fs10615-012-0383-4#page-1
Reamer, FG (2011). Eye on Ethics: Developing a Social Media Ethics Policy. Social Work Today. NASW. http://www.socialworktoday.com/news/eoe_070111.shtml
Spalleck, H. et al., (2010). Paradigm Shift or Annoying Distraction: Emerging implications of Web 2.0 for clinical practice. Applied Clinical Informatics, 1(2):96-115. . http://www.ncbi.nlm.nih.gov/pubmed/23616830
CASW (2014). Social Media Use and Social Work Practice. http://www.casw-acts.ca/sites/default/files/Social%20Media%20Use%20and%20Social%20Work%20Practice.pdf
suggested resources
thank you
@MarilynHerie www.educateria.com