october 19_memo, feature and op ed review points

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  • 1. Journalism 370 october 19, 2011
  • 2. Reading memo
    • Every memo must have a beginning, middle and end.
    • The middle was great.
    • Most forgot and beginning and end.
    • One simple sentence about why youre writing suffices as a beginning.
    • One simple sentence about whats next suffices as an end.
  • 3. Op-ed
    • What is the problem?
    • What are the consequences of the problem?
    • What data do you have to support it?
    • What is the fix?
    • What data suggests your fix will work?
    • Who is fixing?
    • How can others being part of the solution?
  • 4. Features: what makes a good story?
    • Action-Reaction
    • Action Consequence
    • Surprise
    • Good Characters
    • Conflict
    • A beginning, middle and end.
    • Callbacks
    • Foreshadowing
    • Simile and Metaphor
    • These are elements you can bring to the feature table.
  • 5. Features: areas to be better
    • Attribute, attribute, attribute.
    • Quotes
    • Research
      • Your group is part of a larger effort to do something. Think beyond the organization.
    • Don t mention organization in lead
      • An SE Ohio group first
      • Then the name
    • Mention the full name of someone first, then last name, then he or she.
  • 6. Something to think about
    • Your comma placement needs to be better.
    • If you have two sentences connected with and, or, but or some other conjunctive item, there must be a comma.
    • GOOD:
      • I went to class, and the professor gave me my paper.
    • BAD
      • I went to class and the professor gave me my paper.
  • 7. Something to think about
    • Your comma placement needs to be better.
    • If you have two sentences linked together and the subject is the same, you do NOT need a comma.
    • GOOD:
      • I went to class and got my paper.
    • BAD
      • I went to class, and got my paper.
  • 8. If there is one thing you remember from this presentation, what is it? Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.
  • 9. Social media overview
    • There are five themes you or a client should be aware of before ever creating a social media presence:
    • This is a marathon, not a sprint.
      • For every Ted Williams viral bonanza, there are millions of Ed Williams videos nobody every sees. Social media is a long term investment.
  • 10. Social media overview
    • 2. Content is king.
      • Finding that content isnt easy.
      • You will swing and miss.
      • Once you find the kingworthy content, measured results arent a matter of if, but when.
  • 11. Social media overview
    • 3. Be transparent
      • Its not the lie. Its the cover up.
      • Its not a matter of if you get caught; its when.
      • How you apologize is almost as important as what you do wrong.
  • 12. Social media overview
    • 4. Its OK for people to think youre not any good.
      • It's been 5+ weeks since @ aepohio cut branches down that were lying on our power lines. They still have not cleaned up our yard. Unreal.
      • @ marksubel Gosh Mark, drop me a note @ capratimiller@aep.com & I'll put you in touch with someone you can discuss the matter with.
      • Just want to say thanks to @ aepohio for quickly resolving our concern from last week. Very professional & courteous. Thanks @ aepohio
  • 13. Social media overview
    • 5. The biggest mistake you can make is not being there.
      • 650 million people are going to be on Facebook.
      • A new person joins LinkedIn every second.
      • Twitter still sees triple digit growth.
  • 14. Social media research
    • How many people are searching for your product through Google?
    • How is your product seen on Twitter?
    • How is your product seen on Facebook?
    • How is your product seen on YouTube?
    • How much time can you devote?
      • 30-60 minutes of Facebook.
      • 1-2 hours on Twitter.
      • As much time as it takes to write a good blog post.
  • 15. Blogging as a social media foundation
    • Blogging is like a good stock: it should grow in time.
    • Blogging offers reasons to post on Twitter and Facebook.
    • Blogs force you to stay fresh and relevant.
    • Blogging can make you an authority.
    • Blogging helps with SEO.
      • Link Building
      • Internal Traffic
  • 16. Social media creating a fan base
    • Have a good offline product
      • If you sell a bad product with terrible customer service, it doesnt matter how cool your Facebook page is.
      • If you have a product people like and have loyalty towards, results will follow
        • Zappos shoes has 90,000 followers.
        • Crocs have 232,000 followers.
        • Nike has millions of followers.
  • 17. SOCIAL MEDIA CREATING A FAN BASE
    • Start small.
      • You have 10 friends.
      • Your 10 friends probably have five friends interested in the same kind of item.
  • 18. Social media creating a fan base
    • Follow bloggers relevant to the industry
      • www.technorati.com
      • www.wordpress.com
      • www.blogged.com
      • Each of these bloggers will have a Twitter handle, a LinkedIn profile and a Facebook page. Follow those folks.
      • Each of these bloggers will have a list of bloggers they like. Like those folks.
  • 19. SOCIAL MEDIA CREATING A FANBASE
    • How do you get followers on Twitter to follow you?
      • Follow people youre genuinely interested in. Chances are, they will follow you back.
      • Follow people based on industry and area; they are more likely to follow you back.
        • www.wefollow.com
        • www.twellow.com
        • www.nearbytweets.com
      • Follow lists.
      • Follow frien

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