oddc at ictd2013 - research methods discussion - web analytics
DESCRIPTION
At ICTD2013 the Exploring the Emerging Impacts of Open Data in Developing Countries (ODDC) network discussed different methods for open data research.TRANSCRIPT
Open Data in Developing Countries: Web Analytics
Leonida Mutuku
ICTD 2013, Cape Town
What is Web Analytics
Process of measuring web traffic on websites. Process of measuring how effective your website is.
Dashboard Analysis • Analysis conducted on datasets drawn from
dashboards of six open data applications and the Kenya open data portal.
• Aim to understand the initial usage patterns
of the platforms, which then could be monitored over the duration of research.
• Methodology supplemented by qualitative research methods.
Two Approaches used:
• Quantitative Analysis • Qualitative Analysis
Quantitative Analysis
• Page Views • Unique Visitors and return visitors • Most popular pages • Duration of visits • Number of Downloads
Qualitative Analysis
• Content Analysis • Comments and Queries (Audience
Analysis) • User Experience –number of click-
throughs
Why Web Analytics • Open Data is primarily displayed on
websites/apps. • Critical to understand who is using the data
and what content is useful on the website. • Necessary for market research and
advertising strategies • Promoting or curating content based on
these analytics • Improving user experience on your site.
Case Study: Kenya Open Data Initiative
[email protected] Settings My Account Sign out
Admin Helphttp://opendata.go.ke - http://opendat...opendata.go.ke [DEFAULT] Home Standard Reporting Custom Reporting
Help
Help center
Audience
Overview
Demographics
Language
Location
Behavior
Technology
Mobile
Custom
Visitors Flow
Advertising
Traffic Sources
Content
Conversions
Search help center G
The Visitors Overview Report
Comparing Metrics
Using the Interactive Table
Common Report Controls
Video: Add Advanced Segments
Find Your Old Reports in the New Interface
17,113 people visited this site
Overview
Hourly Day Week Month vs.
Visits: 68.31%23,532 vs 13,981
Unique Visitors: 72.27%17,113 vs 9,934
Pageviews: 39.14%82,234 vs 59,102
Pages / Visit: -17.33% 67.53% New Visitor15,892 Visits
Advanced Segments Save As Email Export Add to DashboardBETA
change in % of visits: +0.00%
Visits Select a metric
Visits (Jun 1, 2012 - Jul 31, 2012) Visits (Nov 1, 2011 - Dec 31, 2011)
Jun 1, 2012- Jul 31, 2012Compare to: Nov 1, 2011- Dec 31, 2011
Visitors Overview
Page 1 of 4Visitors Overview - Google Analytics
8/29/2012https://www.google.com/analytics/web/?pli=1
3.49 vs 4.23
Avg. Visit Duration: -13.62%00:04:11 vs 00:04:51
Bounce Rate: 3.84%41.40% vs 39.87%
% New Visits: -1.21%67.47% vs 68.29%
32.47% Returning Visitor7,640 Visits
Page 2 of 4Visitors Overview - Google Analytics
8/29/2012https://www.google.com/analytics/web/?pli=1
