Per ia Basi ’s ost i o i edia ra ds i pri t since 1941, today a multi-platform powerhouse

Odessa American

Our PhilosophySuccess through Partnership - The spirit of partnership drives every aspect of our

business, particularly our relationships with our clients. You know your business,

we know media. Only through collaboration can we create the most effective

program to meet your business needs.

Our MissionTo serve the marketing and advertising needs of our clients and provide them

with innovative media solutions to meet the unique objectives of their business.

PROUDLY SERVING THE PERMIAN BASIN

FOR OVER 75 YEARS

WE BELIEVE IN GIVING BACK TO OUR COMMUNITY

The Salvation Army

WWW.COMPANY.COM

SECTION SLIDERICH MULTI-MEDIA

EXPERIENCES

PrintOdessa American

Basin Smart Shopper

TV Preview

Inserts

Mobile & WebOaoa.com

Oaoa.com Mobile

Odessa American App

Odessa American iPad

Digital OfferingsDisplay Advertising – OA

Mobile News App

Digital Audience Extension

Mobile Audience Extension

In App Mobile Geo- Fencing

List Device Matching

Search Engine Marketing

Pay-Per-Click Advertising

Directory Repair

Social Media

Video Targeting

Email Marketing

Web Design

Specialty ProductsApparel

Auto

Bags

Business Gifts

Drinkware

Food & Candy

Office & Awards

Outdoor & Leisure

Stationery

Technology

Toys & Novelties

Wellness & Safety

Writing

RICH MULTI-MEDIA

EXPERIENCES

Most visited monthly

local media website

1,055,282

Most visited monthly

local mobile site

129,731

Mobile app screen

views increased

495% in 2015

Monthly reach

for print exceeds

145,000

Our readers

LIKE us, over

32,941 Followers

YOUR PARTNER

FOR DIGITAL

GROWTH

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30%

MOBILE

63%

TABLET

7%

OUR DIGITAL AUDIENCE 62%ADULTS 35-64

61%GREATER INCOME

THAN $50,000

41%OF OUR AUDIENCE ARE

GEN XERS AGE 35-54

23%OF OUR AUDIENCE ARE

MILLENNIALS AGE 18-34

41%OF OUR AUDIENCE ARE

BABY BOOMERS AGE 52-70

DIGITAL SOLUTIONS

Display Advertising – Odessa American

Reach over one million isitors ith our pre iu ad pla e e ts o the OA’s digital platform of web, mobile and mobile app.

Digital Audience Extension

We can target well-qualified leads by delivering advertising on over 95% of the

internet. If a website has ad units we are able to place ads on that site using a

variety of targeting methods.

Mobile Audience Extension

Deliver your message on over 95% of the internet. If a mobile website has ad

units we are able to place ads on that site using a variety of targeting methods.

In App Mobile Geo-fencing

Target real world locations with display advertising.

List Device Matching

The pro ess of ru i g a lie t’s list of o su ers or prospe ts through a se ure, automated process that protects consumer privacy and produces a list of about

50 -60% matched devices that can be targeted with in app banner advertising.

Search Engine Marketing (SEM)

Effectively reach consumers who are ready to buy through the sponsored sections

of Google, Yahoo, BING, Facebook and YouTube.

Pay-Per-Click

Paid search marketing is the quickest and most controllable way to get your

business in front of people who are looking for your products or services. Because

you only pay for qualified traffic, it is easy to control the budget and return on

investment for your campaign.

Directory Repair

Standardize your business info across the web on national data aggregators that will in

return boost online search rankings

Social Media Marketing

We’ll help you road ast your usi ess through Fa e ook, T itter a d I stagra .

Video Targeting

We can run YouTube specific campaigns, open network campaigns or oaoa.com specific

campaigns. We can also place video in banner on ad units on any site.

Email Marketing

Professional, custom built emails designed to acquire and effectively grow relationships

and repeat sales.

Web Design

Ha i g a e site is a ust i today’s orld. We uild top-notch websites, built to suite

your business and convert leads into sales.

OA Social Marketplace

OA Social Marketplace is a live stream of social media posts

from around the Permian Basin, all placed on the oaoa.com

homepage, which attracts more than ONE MILLION page

views each month.

Rea h o er o e illio isitors ith our pre iu ad pla e e ts o the OA’s digital platfor of e , o ile a d o ile app.

Desktop and mobile delivery

Reach up to 1,055,282 consumers monthly with the most visited local media website

Monthly reports provided

DISPLAY ADVERTISING – OA

OAOA.COM DISPLAY AD

LeaderboardCorner Box

Medium

Square

HIGH IMPACT AD

SLIDING BILLBOARD AD

MOBILE NEWS APP

Banner and Home

Page SquarePost It Ad Unit News Feed Ad

Game changer product

Sparks interest

Allows us to offer advertising outside of our own network

Highly targeted advertising for our customers

DIGITAL AUDIENCE EXTENSION

We can target well-qualified leads by delivering advertising on over 95% of the internet. If a website has ad units we are able to place ads

on that site using a variety of targeting methods. All ads are LOCALLY targeted to specified zip codes and audience behavior.

DIGITAL AUDIENCE EXTENSION

Targeting Capabilities

- Geo- targeting

- Demo - targeting

- Behavioral targeting

Pricing Model

- CPM

DIGITAL AUDIENCE EXTENSION

MOBILE AUDIENCE EXTENSION

Digital Audience Extension has the ability to deliver advertising on

over 95% of the internet. If a mobile website has ad units we are able

to place ads on that site using a variety of targeting methods.

Targeting Methods

- Geo

- Keyword

- Behavioral

- Device type

- Demo

MOBILE AUDIENCE EXTENSION

Target Real world locations with display advertising.

Examples:

- Ector County Coliseum Events

- Rockhounds Fans

- Auto Shoppers

- Competitive Targeting

IN APP MOBILE GEO-FENCING

List De i e at hi g is the pro ess of ru i g a lie t’s list of o su ers or prospe ts through a se ure, auto ated process that protects consumer privacy and produces a list of about 50 -60% matched devices that can be targeted with in app banner advertising.

LIST DEVICE MATCHING

SEARCH ENGINE MARKETING

Whether you call it pay-per-click, paid search or search engine marketing; our team creates and manages your

campaigns to be the most cost effective as possible, while at the same time generating the most qualified leads.

Pricing Structure:

Budget Based

Charged per click

PAY-PER-CLICK

Paid search marketing is the quickest and

most controllable way to get your

business in front of people who are

looking for your products or services.

Because you only pay for qualified traffic,

it is easy to control the budget and return

on investment for your campaign.

It is esse tial that your usi ess listi gs are a urate. If they’re ot, sear h e gi es ould e dri i g your usto ers straight to competitors. Odessa American submits business listings to major data providers that power the web, pushing listing data to over 300 other sites like Google, Yelp, Yahoo, & Bing. Unlike other products, clients remain in control of their listings.

DIRECTORY REPAIR

Get listed in 300 directories the first month and 10 more each month

Ensure your listings are accurate, consistent, and complete

Update listings with a visual facelift including new graphics, logos, and images

Make sure consumers can find you where ever they may look

Keep your listings up-to-date:

Business name changes

New locations

Updated hours

New and additional phone number(s)

New products

Staff changes

Stay current with the industry: as directories launch, change in priority,

experience redesigns or have new policies your business stays current

Establish a comprehensive online presence

Be aware of everything that is said about your

business online

Learn how to handle negative reviews

Get suggested responses to specific reviews

Generate positive ratings and reviews

Drive your search engine optimization

Happy customers become advocates

and drive new business for you

Monitor, manage, and control your digital reputationYelp! users post 26,380 business reviews each minute

Your social posts to Facebook, Twitter, YouTube and Instagram appear on our website 24/7, 365 days a year. OA Social Marketplace is a

live stream of social media posts from around the Permian Basin, all placed on the oaoa.com homepage, which attracts more than ONE

MILLION page views each month.

OA SOCIAL MARKETPLACE

Our readers ill see hat you’re up to on:

• Facebook

• Twitter

• YouTube

• Instagram

as, your updates appear next to

our local content!

SOCIAL MEDIA

We’ll help you road ast your usi ess through Fa e ook, T itter a d Instagram.

Ad Placement

Social Media Management

Social Media Consulting

We build your social media pages, or retool existing pages

Professional design, images, and logos are included

We will work with you to create a social media strategy and

teach you how to best execute that strategy

Build a following, increase your reach, and boost search results

organically and through quarterly contests

and/or

We’ll post for you up to 5 days per eek a d ha dle o e ts as ell a y feed a k so you do ’t ha e to do a ythi g

We can do one social site at a time or as many as you would like

SOCIAL MEDIA AD PLACEMENT

We can run YouTube specific campaigns, open network

campaigns or oaoa.com specific campaigns. We can also

place video in banner on ad units on any site.

(Budget based pricing)

Keyword Targeting

Behavioral Targeting

Demo

Geo

VIDEO TARGETING

We build professional, custom built branded email designed to acquire and effectively grow relationships and repeat sales. Blasts are

created with content you provide; it can be a combination of brand building, educating customers on best practices for your industry

and/or providing the latest products and/or deals. Email campaigns come with a full report on open rate, click rate, bounces, device

email was opened on, link specific and etc.

Email Blasts

WEB DESIGN

Responsive (multi-screen site)

Adapts to Mobile, Desktop, and Tablet

SEO Friendly

Click To Call

Maps

Reviews

Blogs

Content Marketing

Call Tracking & Recording

Commenting System

Forums

Voyager

Live chat capabilities

WEB DESIGN

Our approach to your success meets at the

intersection of digital marketing, customer

experience and analytics.

First, we consult with you to learn about the

obstacles you face with your marketing. Then, we

recommend the solution that best fits your needs

and budget. After we set the right monthly program,

we custom design and manage your advertisements

and digital media.

OUR PROCESS

RICH MULTI-MEDIA

EXPERIENCESBRING BUSINESS TO YOUR

COMPANY WITH OUR MULTI-MEDIA,

DIGITAL PACKAGES

We understand that multi-channel marketing is important for the

simple reason that you must be where your customers are. And they’re everywhere. Whe hoosi g our digital pa kages you’re e a li g customers to take action in response - preferably to buy a product or

service - using their channel of choice.

Why choose the OA?

Simple, comprehensive and affordable

Packages are customizable

Adaptable to changes on the internet

Maintenance-free, so you can focus on running your business

Accountable through performance reporting

Managed by expert marketing partner

Investing back into your local community

Access to 34,500 print readers

Access to 1,055,282 monthly local website visitors

FOR MORE INFORMATION CONTACT

Tara Duke

Digital Marketing Manager

tduke@oaoa.com

Office – 432.333.7709

Mobile – 432.210.8976