Learning Away was founded and initially developed by Paul Hamlyn Foundation

WelcomeOEAP Conference 6 October 2016

Kim Somerville – Campaign Coordinator Peter Carne - Learning Away Adviser

Elaine Skates – CLOtC Chief Executive

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Action Research Phase

Compelling research

5 years60 schools 13 partnerships

Over 12, 500 pre and post surveys with students, parents and staff

Over 100 focus groups

‘Learning Away has shown that a residential learning experience provides opportunities and benefits/impacts that cannot be achieved in any other educational context or setting. The impact is greater when residentials are fully integrated with a school’s curriculum and ethos.’ Learning Away Final Evaluation Report, York Consulting 2015

10 guiding principles

10 guiding principles

1. fully integrated with school curriculum2. designed and led by teachers and students3. inclusive and affordable for all4. meets students’ specific learning needs5. learning is reinforced back in school 6. part of a progressive programme of experiences7. includes a wide range of new and memorable

experiences8. allows space for developing relationships 9. evaluated rigorously10. supported by senior leadership and school governors

highly effective

Brilliant Residentials

CampaigningPhase

Learning Away was founded and initially developed by Paul Hamlyn Foundation

The Vision• We want more children and young people taking part in

residentials

• We want improved quality of residential provision in line with the principles of Brilliant Residentials

The Aims • Influence the practice of:• Schools (Non-adopters, adopters, champions) • Residential providers• Initial Teacher Training providers • Policy makers • Parents• Youth groups / organisations

• Raise awareness that residentials do not need to be expensive … they must be affordable and inclusive to be brilliant.

Residentials are brilliant. • School trips with an overnight stay can be life changing experiences

for children.

• Backed by extensive research Learning Away have created a range of free resources to help schools and providers develop Brilliant Residentials of their own, which will lead to improved ….

Messaging

ResilienceAchievement RelationshipsEngagement

…. and brighter, brilliant futures for young people.

• Not an endorsement• A symbol of support and pride • Drive awareness to change behaviour• Provide a call to action

Branding

• Earned and owned … not bought! • Online• Publications & Print• Events • PR & Media

Tools

Online • Pledge system• Fresh content on website (Case

studies, news, blogs)• Brilliant Residentials toolkit• New Facebook profile• New animated video • Significantly increased following on

social media

Publications & Print

• Visual identity & guidelines• Events and exhibition material• Digital campaign pack for providers and

schools to use• E-newsletters• Renowned faces in arts, heritage and

outdoor education pledging their support for Brilliant Residentials

• http://learningaway.org.uk/news/2016/chief-scout-bear-grylls-endorses-brilliantresidentials-campaign/

Events

• Successful communications launch • Education and learning outside the

classroom events and conferences• Workshops and training to schools and

residential providers • Create and attend other virtual

seminars / sharing / Q&A sessions

PR and Media

• BBC Breakfast coverage reaching 6 million worth £1m http://learningaway.org.uk/news/2016/bbc-report-on-the-profound-impact-of-brilliant/• Develop links to foster regular columns /

articles / features in education press and media • Respond to relevant consultations to argue

the value and impact of good quality residentials

What now?

• Spread the Brilliant Residentials message and free resources to schools – EVC training • Become a Champion• Pledge your support• Use the digital pack – display the Brilliant Residentials logo• Share news and photographs online #BrilliantResidentials • Provide case studies

Evaluation

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Suggested email I am proudly supporting the ‘Brilliant Residentials’ campaign which promotes and champions school trips with an overnight stay and disseminates the compelling findings of the Learning Away programme. Through its action research, spanning five years, the Learning Away programme has produced overwhelming evidence about the numerous positive impacts a residential experience can have on pupils, staff and the wider school community. I am helping Learning Away to track the quality of residentials currently taking place, and I would be very grateful if you could complete a short online survey (which should take no more than 5 minutes of your time). You can view the survey here [Insert link].

Continues …

We will be circulating the survey at the start of each term from now on in order to track any change, so I will keep you posted of when the Spring survey needs to be completed. I do appreciate how busy you are; please know that your answers to the survey will be invaluable to the continued monitoring and improvement of residential experiences for children and young people. I hope you will find time to support this excellent cause. To find out more about Learning Away and the Brilliant Residentials campaign visit the Learning Away website or follow the campaign on Twitter or Facebook.

Thank you for your help,

UpdatesCouncil for Learning Outside the Classroom

Elaine Skates, Chief Executive

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Thank youlotc.org.uk

learningaway.org.uk#BrilliantResidentials

learningaway@lotc.org.uk