COLLAGEN VITA Inner Beauty (Edible Cosmetics)

WHAT IS INNER BEAUTY?

◇ Inner Beauty, one of beauty foods, is mixture of cosmetics and healthy foods with best function of preventing aging skin and has an effect on renewal of skin and skin protection through the agency of antioxidants and preventing aging skin.

◇ It has been increasingly developed together with "health functional food" creating new market in the midst of change of social appetites for longevity and health and has been grown steadily in conformity with present customers' demands of quick effects.

◇ Research for enhancing skin effect such as prevention of aging skin

and fine wrinkles and antioxidants has been largely done according to the development of functionality and dermatology in cosmetics

industry.

MARKETABILITY OF INNER BEAUTY

◊ Cosmetics and Food Industries estimate about K.₩ four trillion of market

volume for Inner Beauty and considers it as Blue Ocean.

◊ A manager of home shopping company expresses "Many viewers are

interesting to this Inner Beauty and it would be listed as a hot seller in first

half year."

◊ Amore Pacific Co. amounted K. ₩ One Hundred(100) Billion by "BB Program"

in 2008 and this item has been brought up with turnover of more than K.₩

Two Hundred (200) Billion at present. Total sales amount of INNER B of CJ

Co. reached only to K.₩ Five(5) billion in the last year but estimation would

be K.₩Forty(40) Billion (K.₩20 Billion for first half) in this year.

TYPICAL INNER BEAUTY

◇ 'Super Collagen' of Amore Pacific Co. Low molecular marine collagen is main ingredient and it is very absorbent to the body.

◇ Fine 'Night Collagen' Hyaluronic acid and fish collagen are main

ingredients and it is good manner to take

one pack of subject befor sleeping.

◇ 'Inner B' of CJ Nutra By supplementing collagen andhyaluronic acid,

they can keep moisture and improve elasticity.

◇ 'Kwangdong Collagen S' of

Kwangdong Pharmaceutical Co. Fish collagen is its main ingredient

and this item is other processed food.

INGREDIENTS OF COLLAGEN VITA

Fish(marine collagen) Using completely scales of fishes

Minimize molecular weight and improve digestion and absorption force

Preventing skin damage and aging skin

Dietary fiber of chicory

Decrease serum

cholesterol and neutral fats

Vitamin C

Effect of antioxidants and

wound healing

Xylitol

Preventing caries and keeping refreshment in

the mouth

FUNCTION AND EFFECT OF COLLAGEN

Item Function Effect

Revitalization of Cell

Function

Propagation of cartilage.

Glue role of calcium in the

bone

Recovery of joint func-tiom.

Improvement of

osteoporosis.

Immunity Macrophage activating

Increase Iymphocyte Preventing Cancer

Fascia

Strengthening muscular

elasticity.

Strengthening inner

membrane of bowels.

Vitality of metabolism

Increase of physical

flexibility

Skin Supply collagen to true skin

layer

Preventing aging skin

Improvement of wrinkles

FUNCTION AND EFFECT OF CHICORY DIETARY

FIBER

◇ It has an effect physiologically on feelings of hunger and transient time in small

intestine so that it can improve glucose tolerance.

◊ As it is excreted with bile acid and fatty from the small intestine, serum cholesterol

and neutral fats will be decreased.

◊ It will increase the number of bifidus and make growth inhibition of toxin and

saprophytic bacterium.

Digestive Organ Action Healthy Effect

Stomach Increase of satiety and

passing time in bowels

Decrease of blood sugar

acting and secretion of insulin

Small Intestine Decrease reabsorption of bile

acid cholesterol in the blood Preventing heart disease

Large Intestine Make monoenoic fatty acid Decrease septicity germs

FUNCTION AND EFFECT OF XYLITOL

◇ Fermentable Carbohydrate(fermentable sugar) contained in food will be fermented by Mutans

Streptococci Bacteria and produce accordingly acid. This acid makes tooth decay.

◊ However, xylitol is neither fermented nor producing acid.

◊ Upon promotion of secretion of saliva, Xylitol can neutralize acid caused by other carbohydrates

and promote restoration of tooth by calcium contained in saliva.

◊ Xylitol decrease activation of mutans streptococci bacteria and its numbers.(xylitol futile cycle)

Xylitol

THE CRITICAL pH FOR DEMINERALLISATION

Sucrose

Carious Tooth Factor

Environmental

Factor

Pathogenic

Factor

Host

Factor

Dental

Caries

FUNCTION AND EFFECT OF VITAMIN C

◊ Function of Vitamin C

- As Vitamin C has antioxidant, it can prevent oxidation by restoring oxidative materials to reduced form in the body.

- It can destroy pathogenic bacteria and function as harmless antibiotics.

- As it has strong detoxication, it can effectively degrade toxin in the body.

- It can promote building collagen.

- Adrenalin and Dopa manufacture melamine pigments but Vitamin C can hinder this biochemical reaction and interrupt that manufacture. Vitamin C can prevent accordingly stains and freckles by this effect.

◇ Effect of Vitamin C - Growth and restoration of endothelium cellular tissue

- Building resistance to germs

- Control the ordinary time of blood coagulation

- It aids in the absorption of iron.

EFFECT OF COLLAGEN ON THE SKIN

Owing to wearing thin of depth of epidermal and corium tissue and hypoergy of

biosynthesis, fibers of collagen and elastin are vanished and skin aging will accordingly

be done. If you take collagen, symphysial fiber of corium become sound and it support

well horny layer and control skin aging with abundant chresard.

SKIN AGING AND ACTIVE OXYGEN

◊ Active Oxygen - Air-borne Oxygen exists generally in stable condition; on the contrary,

active oxygen with strong oxidizing power exist partly therein.

- Active Oxygen has been created by ultraviolet rays, smoking, drinking

and pollutant.

- If Active Oxygen is created excessively, it will damage normal cells and

cause various disorders of tissues.

- Typical Active Oxygen is O₂, OH, H₂O₂ and others.

- If skin aging is done by growing older and skin is exposed often to

ultraviolet rays, collagen, elastin and hyaluronate acid which maintain

elasticity of skin will be damaged by active oxygen and lose it.

EFFECT OF ANTIOXIDANT

Safing Oxygen

◊ Radiolysis, Ultraviolet Rays

◊ Smoking, Drinking

◊ Environmental Pollution Material(Pollutant)

Active Oxygen (O₂, OH, H₂O₂

and others)

◊ Damage to normal cells

◊ Skin aging and damage

◊ Arthritis, Arteriosclerosis

◊ Restrain skin damage

◊ Preventing skin aging by Antioxidant

◊ Creation of Collagen

◊ Preventing Arthritis and Arteriosclerosis Collagen Vita

COLLAGEN VITA PRODUCTS CAN MAXIMIZE

SYNTHESIS OF COLLAGEN

◇ Effect of synthesizing collagen - At the time of testing 3T6 Fibroblast and Chondrocytus Hypertrophicus, longer culturing

cell cause increase of Collagen of Collagen Vita and Vitamin C group five(5) times more than

non-additive group and increase also production of collagen in artilage cell.

◇ Effect of Collagen Vita component on

Collagen Synthesis in Cartilage Cell

◇ Effect of Collagen Vita component

on Collagen Synthesis in 3T6

Fibroblast.