oerganizing: how to build student leadership around ......kaitlyn vitez, uspirg. agenda context...
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OERganizing: how to build student leadership around textbook affordabilityKaitlyn Vitez, USPIRG
AgendaContextMessaging your campaignPowermapping your targetsWorking with studentsStudent panel
Tweet @HigherEdPIRG using the hashtag #OERganizing
Why community organizing ?
“This country has far more problems than it deserves, and far more solutions than it uses.”
- Ralph Nader
Why student organizing ?Students have been at the forefront of social change for decades.
They want to develop their own skills AND to serve their community.
Students can leverage their personal stories.
Organizing builds power.
The Student PIRGs model of activismStudents propose, vote on, and run their own campaigns.
They get the organizing advice and policy expertise of our national staff.
Power rests on each campus and in each state in a student-run board of directors.
Why are students great advocates?RelationshipsAccessStoriesFlexibilityFriendsAmbitious
How to: identify stakeholdersLibrariansStudent support servicesStudentsFacultyAdministration
How to: frame your campaign
Frames for OER advocacyEnvironmentalistConsumer protectionEducational justiceOpen educationSavings for students Innovation
How to: set your goalMake it measurable
Make it winnable
Make it visible
Make it collaborative
Goals to consider for your campaignIncreasing individual faculty adoption of OERIncreasing departmental adoption of OERAdopting an OER course designation in your class listingAllocating money for a grant programAllocating money for a dedicated OER librarianAllocating money for OER programming
How to: choose your target
Who controls the money or information?
Who makes academic decisions?
Who is the “gatekeeper?”
Tier 3Low access and influence
Tier 2Some access or influence
Tier 1Highest access and influence
How to: powermap
Tier 3Clubs, faculty, unions
Tier 2SGA, deans, certain depts
Tier 1VCs, lawyer, Senate, wife
Powermapped: RU
Tier 3Clubs, faculty, unions
Tier 2SGA, deans, certain depts
Tier 1VCs, lawyer, Senate, wife
Powermapped: RU
How to: craft your campaign storyProblemSolutionStrategyWhy us / why youUrgency
How to: recruit studentsOffer unique incentives and experiences
Appeal to multiple motivations
Reach out in diverse ways
Use existing networks
How to: work with studentsSet specific numerical goals, rates, and benchmarks
Set people up with clear roles and a variety of options for action
Connect every activity back to your campaign story.
How to: manage students Create a schedule for regular meetings, trainings, and events
Set up a chain of command
Delegate
How to: manage students Janelle (campaign coordinator)
Tuki (soc media) Nicole (faculty) April (outreach)
Arturo (database) volunteers
Some superstar students
Make Textbooks Affordable: UCLA1. Start a working group that includes student leaders
Make Textbooks Affordable: UCLA2. Work with student groups to collect campaign sign ons and local data.
Make Textbooks Affordable: UCLA3. Generate visibility and name recognition
Make Textbooks Affordable: UCLA4. Never stop campaigning
Kaitlyn Vitez, Higher Education [email protected] // @HigherEdPIRG
Take action !tinyurl.com/accesscodepledge