of the portuguese chamber of commerce “selling in the ... · “presentation of the executive...

7th ANNUAL PROPERTY CONFERENCE

OF THE PORTUGUESE CHAMBER OF

COMMERCE

“Selling in the United Kingdom -

How to find buyers in

a stagnant market”

London, March 10th 2011

Jorge de Abreu

7th Annual Property Conference Programme

"Selling in the UK – how to find buyers in a stagnant market"

at the Pestana Chelsea Bridge Hotel, 354 Queenstown Road, London SW8 4AE

on Thursday 10th March 2011

� 2.15 - 3.00pm Registration

� 3pm Conference opened by the President of the Portuguese Chamber,

� His Excellency The Portuguese Ambassador Mr. João de Vallera

� Welcome from the Portuguese Chamber of Commerce

� Christina Hippisley, General Manager, will introduce Conference Chairman Dr. Jorge de Abreu

� 3 - 4.00 pm First Session

� Opening Speech from Conference Chairman Dr. Jorge de Abreu, Abreu & Marques e Associados

� “Portugal’s current residential tourism and real estate market and the outlook for 2011/12”

� Francisco Palma, Research Director, Espírito Santo Research

� “Presentation of the executive summary of Portugal’s first full scale study into residential tourism

� – the facts, the figures, the future”

� Andre Jordan, Chairman, The Andre Jordan Group

� “How Portugal can take advantage of the current turbulence in international real estate markets”

� 4.00 - 4.30pm Question & Answer session moderated by Conference Chairman Dr. Jorge de Abreu

� 4.30 - 5.00pm Coffee Break

� 5.00 - 6.15pm Second Session

� Vasco Mendes, Head of Business Development, Pelicano Real Estate Investments, SA

� “How are Portugal’s leading developers still making sales in a difficult trading environment?”

� Carol Mann, Partner, RGM Digital

� “How to use the internet in the UK to create a new world of sales leads”

� James Harrison, Sales Director, Pestana Real Estate, Algarve

� “How Pestana has adjusted its business model to meet the new demands of the UK consumer”

� Andrew Coutts, President and CEO, ILM Group

� “Can Portugal become a fashionable residential tourism destination again?”

� Lindsay Brazington, Account Director, Village Design and Creative Marketing

� “How to generate sales through effective marketing”

� 6.15 - 6.45pm Panel Discussion moderated by Conference Chairman Dr. Jorge de Abreu

� 6.45pm Closing Remarks from Dr. Jorge de Abreu, Abreu & Marques e Associados

� 6.50 - 7.45pm Drinks Reception

� 8pm Dinner for Speakers and Delegates at the Pestana Chelsea Bridge Hotel

� Conference hosted by Pestana Chelsea Bridge Hotel. Sponsored by Banco Santander Totta, Banco EspíritoSanto

� Please note that due to unforeseen circumstances the speakers and topics may change prior to 10th March 2011

“PORTUGAL’S CURRENT RESIDENTIAL

TOURISM AND REAL ESTATE MARKET

AND THE OUTLOOK FOR 2011/2012”

Jorge de Abreu

Jorge de Abreu

1. Residential Tourism

2. Real Estate market and the crisis

3. Outlook

4. New Markets

5. What developers have to do

6. What the government should do

7. Conclusions

1. Residential Tourism

Jorge de Abreu

� Concept

�Location, events and facilities

�Secondary home in magic cities

�New regions

�Leisure and office retirement

�Diversity – see the country

2. Real Estate Market and the Crisis

Jorge de Abreu

� 2008 – 2009: Sales stagnation

� Credit restrictions

� Wait and see?

� Emerging markets – What crisis?

2. Real Estate Market and the Crisis

� Figures in Portugal

Portugal’s Housing Market RecoveryFalters in Q2 - 2010

Jorge de Abreu

3. Outlook

Jorge de Abreu

� Recovery measures and momentum

� Access to credit – opportunities to foreign banks

� Crisis split – an Europe of countries and speed differentiation in the

recoveries

� Development stand-by

� The timing issue

� Mass “paper sales” are gone

� Back to the 60’s and consolidation

4. New Markets

Jorge de Abreu

� Selling in the UK – the quality, value for money and return factors

�“I am at home elsewhere”

�The Scandinavian market

�Central Europe

�Asia (China, plus)

�Brazil (why go to Miami?)


Jorge de Abreu

� Imediate enhance on information (the safety of buying in Portugal –

legal aspects of licensing and conveyance)

�Location – integration in the comunity

�Sell the property, “sell” the country

�Keep the buyer busy. Don’t go away


Jorge de Abreu

�Secure financial packages

�Structure value (rentals, marketing)

�Quality and integration

�A satisfied buyer is your best real estate agent

6. What the Government should do

Jorge de Abreu

�The unlimited impact of WTT in country economines

�Taxation – reduction or elimination of property taxes, capital

gains, tax on income. Simplification of procedures

�Don’t take away the money of the foreign investor

�Local taxes to support more future taxation

6. What the Government should do

Jorge de Abreu

�Promotion of events tailor made for the foreign residents

�The resident non-domiciled concept

�Scandinavian retirement schemes

7. Conclusions

Jorge de Abreu

� From passive to super-active

� Initiative and criativity

� The UK will never go away!

�A changing world

“EVEN THE PAST IS NO LONGER WHAT IT USED TO BE”

(G.K. Chesterton)

Thank your for your presence!

Jorge de Abreu

ABREU & MARQUESRua Filipe Folque, nr. 2 – 4th Floor

1069-121 Lisbon/Portugalwww.amsa.pt

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