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BACHELOR OF SCIENCE IN MARKETING PROGRAMME The Bachelor of Science in Marketing (BSM) provides students with the knowledge, skills and competencies to plan and manage marketing activities. The main aim of the programme is to provide students with an understanding of the theoretical issues involved in the field of marketing whilst helping them to develop a range of practical skills which will enhance their market value and academic worth. PROGRAMME STRUCTURE The Bachelor’s Degree is a four (4) year programme split into eight (8) semesters, with exception of those upgrading from Diploma. In the fourth (4th) year of Degree programme, students will be required to undertake a research project. COURSES Year 1 Semester 1 Year 1 Semester 2 Year 2 Semester 1 Year 2 Semester 2

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Page 1: OF... · Web viewThe main aim of the programme is to provide students with an understanding of the theoretical issues involved in the field of marketing whilst helping them to develop

BACHELOR OF SCIENCE IN MARKETING PROGRAMME

The Bachelor of Science in Marketing (BSM) provides students with the knowledge, skills and competencies to plan and manage marketing activities. The main aim of the programme is to provide students with an understanding of the theoretical issues involved in the field of marketing whilst helping them to develop a range of practical skills which will enhance their market value and academic worth.

PROGRAMME STRUCTURE

The Bachelor’s Degree is a four (4) year programme split into eight (8) semesters, with

exception of those upgrading from Diploma. In the fourth (4th) year of Degree

programme, students will be required to undertake a research project.

COURSES

Year 1 Semester 1 Year 1 Semester 2

Year 2 Semester 1 Year 2 Semester 2

BSM 201 Managing Customer Relationship I

BSM 202 Management Information System

BSM 203 Financial Accounting I

BSM 204 Market Policy, Planning and Communication I

BSM 208 Managing Customer Relationship II

BSM 209 Costing and Budgetary Control

BSM 210 Financial Accounting II

BSM 211 Market Policy, Planning and

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BSM 205 Marketing Information system I

BSM 206 Business Environment I

BSM 207 Entrepreneurship and Small Business Management

Communication II

BSM 212 Marketing Information System II

BSM 213 Business Environment II

BSM 214 Corporate Governance and Ethics

Year 3 Semester 1 Year 3 Semester 2

BSM 301 Organisational Behaviour I

BSM 302 Commercial Law I

BSM 303 Human Resources

Management I

BSM 304 Consumer and Buyer

Behaviour

BSM 305 Managing in Organisations I

BSM 306 Sales Management

BSM 307 Strategic Management

BSM 308 Organisational Behaviour II

BSM 309 Commercial Law II

BSM 310 Human Resource

Management II

BSM 311 Business to Business

Marketing

BSM 312 Managing in Organisations II

BSM 313 E- Business Strategy

BSM 314 Market Research Methods

Year 4 Semester 1 Year 4 Semester 2

BSM 401 Strategic Marketing

BSM 402 Contemporary Issues in

Marketing

BSM 403 International Business Case

Study

BSM 404 Brands Management

BSM 405 Change Management

BSM 406 Managerial Economics

BSM 407 Market Research Project Proposal

BSM 408 Corporate Strategy and

Planning

BSM 409 Integrated Marketing

Communications

BSM 410 Project Management

BSM 411 Business Values and Ethics

BSM 412 International Marketing

BSM 413 Research Project

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MODE OF STUDY

Normal Weekdays, Weekend, Block Release, Evening

Normal Entry Malawi School Certificate of Education (MSCE) or its equivalent with at least six credit

passes including English and Mathematics.

Mature Entrya. Diploma in related fields with a pass of 55% or above or a cumulative GPA of

2.50 or above in the final year obtained from a credible and recognized institution

and two years relevant experience plus four credits including English at MSCE.

b. Eligible candidates under this requirement are only those who hold a two year or

above Diploma. Those who holds a less than two year Diploma are not covered

under this requirement.

c. Those with Diploma as in “a” will enter at third year (3rd) year.