off the wall by resource interactive
DESCRIPTION
What it is: Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment. Why It’s Important: Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.TRANSCRIPT
COPYRIGHT 2009 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.
Off The Wall Overview & Capabilities: An ecommerce experience for brands and their fans on facebook
Presented by Resource Interactive
resource interactive· Top independent, privately-held
digital marketing agency
· Founded in 1981
· WBEN-certified
· Recently named Top Workplace by WSJ
· 275+ associates
· Offices: Columbus, Cincinnati, Chicago & Palo Alto
BRANDED MANUFACTURING
& SERVICES RETAIL
CONSUMER PACKAGED
GOODS
industry-focused expertise
BRANDED MANUFACTURING& SERVICES
RETAIL AND E-COMMERCE
CONSUMER PACKAGED GOODS
industry-focused expertise
what women want extensive, ongoing digital millennial research.
we interpret the voice of the consumer in the digital age 12+ years of thought leadership dedicated to consumer insight
two books focused on online consumer behavior
envisioning next. empowering now.
• Dedicated R&D team
• 3 Core Areas of Focus: emerging technologies and partners, consumer behavior, cultural trend mapping
• Application: Identify opportunities for client prototyping and testing
Consumer Research
andInsights
EmergingTrends
andTechnologies
Digital Marketing & Mediadigital marketing planning searchdisplay advertising
socialemailmobile
Experience Design & Development
ecommerceweb sitesmobileapps
An
aly
tics
service offerings
OFF THE WALL OVERVIEW
What is it?
• Off the Wall is a SAS (software as a service) solution that allows Facebook users to purchase products directly from
leaving Facebook.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
How it works:
A brand posts an item for purchase as a status update to its Facebook page.
Fans can purchase the product directly from their live
They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
Off the Wall features:
• Fully customizable look and feel
• Complete in-wall checkout process (product details, customer information, shipping options, etc.)
• Maintains all commerce functionality when shared with friends
• Ecommerce platform independent
• Verisign Certified, PCI-compliant hosted environment
• Initial setup and deployment within a few weeks
• Performance-based compensation model
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
OTW Self-Serve Brand Campaign (Creation via Bookmarklet)
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
(Interaction on Brand Fan Page or Personal News Feed)
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
• The average Facebook user has 130 friends. If a brand with 100,000 fans publishes an Off The Wall e-commerce-enabled status update, it is one click away from being shared with up to 13 million Facebook users. A brand with one million Facebook users has the potential to reach up to 13 million and more.
The Network Effect:
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
• Increase incremental revenue through an innovative and highly engaging channel
• Cost effective opportunity to vest commerce within social media
• Treat fans with some degree of reward
• Obtain 1st mover and market advantage
Why use Off the Wall:
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
•
• Product introductions
• Limited editions, limited inventory
• Refurbs, returns
•
• OPTIONAL: Media rich eCommerce (Off the Wall status update with video, product selector, mini configurator, etc.
Ways to use Off the Wall:
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
