“offering fashionable, high quality, earth friendly hip bags, designed to keep your hands and...
TRANSCRIPT
“Offering fashionable, high quality, earth friendly hip bags, designed to keep your hands and pockets free.”
New hip bag design available every 6 months Top quality full grain cowhide Several designs made with recycled leatherAverage selling price of $86
Designs
Operations Plan
Solely operated & owned by Megan Doepker
Overseas production- Unit Cost $25 $20
Sold online at .ca
Gain first mover advantage
Positioning Statement
“For the trendy, earth friendly woman, is the fashionable leather hip
bag to replace or complement the
standard hand bag & is designed to keep your
hands and pockets free”
Target Market & Promotion
North America
Trendsetting women aged 19-35
Internet Savvy
On the go lifestyles
Social Media
Digital Media (Online Magazines)
Website features
Search Engine Visibility
The Advantage
“ uses the purchasing
power of women to join the movement for improving the environment and the freedom of opportunity for global entrepreneurs, one hip bag at a time"
The AdvantageFrom Ever Belt Sold:
$1 donated to a green initiative or to the freedom of
education
$3 donated towards a micro finance fund
Projected Net Income
2011 2012 2013 2014 2015 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Revenue
Net Income+ Salary
Net Income
600 units sold in year 120% growth for each design339 units break-even # units
Highlights of Investment
Financed by 100% equity of $15,000
Small capital outlay of $2,500
Gross margin of 70% 78%
Little Risk VS Potential Large Reward