offering the solution

19
Session 4: Offer Solution

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Post on 19-May-2015

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There are two reasons a prospect won't buy from you. One, being that the prospect does not realize their problem is large enough to require your solution or two, you have not determined their driving motivation.

TRANSCRIPT

Page 1: Offering the Solution

Session 4: Offer Solution

Page 2: Offering the Solution

Initial State:Anxious

Page 3: Offering the Solution

Goal State:Excited

Page 4: Offering the Solution

TIGER QUEST SALES SYSTEMProspect’s Initial State

Salesperson’s Action

Prospect’s Goal State

Resistant 1. T.I.G.E.R. Tools Engaged

Unsure 2. Set Agenda Relaxed

Content 3. Find Pain Afraid

Anxious 4. Offer Solution Excited

Undecided 5. Trial Close Convinced

Stalled 6. Close Sold

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Your solution MUST be tied to the prospect’s PAIN!

Page 7: Offering the Solution

We have to present the Solution 2 ways

EMOTIONAL

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First prospects make the emotional buying decision . . .

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Mirroring & Matching

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What if?

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Buyers can argue about your facts, but no one can dispute

your experience

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. . . then they must have the logical justification

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PROOF IN

WRITING

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Challenge: Emotion First, Then Logic

EMOTION