offering the solution
DESCRIPTION
There are two reasons a prospect won't buy from you. One, being that the prospect does not realize their problem is large enough to require your solution or two, you have not determined their driving motivation.TRANSCRIPT
Session 4: Offer Solution
Initial State:Anxious
Goal State:Excited
TIGER QUEST SALES SYSTEMProspect’s Initial State
Salesperson’s Action
Prospect’s Goal State
Resistant 1. T.I.G.E.R. Tools Engaged
Unsure 2. Set Agenda Relaxed
Content 3. Find Pain Afraid
Anxious 4. Offer Solution Excited
Undecided 5. Trial Close Convinced
Stalled 6. Close Sold
Your solution MUST be tied to the prospect’s PAIN!
We have to present the Solution 2 ways
EMOTIONAL
First prospects make the emotional buying decision . . .
Mirroring & Matching
What if?
Buyers can argue about your facts, but no one can dispute
your experience
. . . then they must have the logical justification
PROOF IN
WRITING
Challenge: Emotion First, Then Logic
EMOTION