offersn pals
TRANSCRIPT
The Elevator Pitch
For Consumers who want more personalization and social experience in online shopping
we provide a Social marketplace.
Unlike current online selling models, on our platform ,
customers and local merchants are directly connected and are free to sell or to give offers to each other. The Social network in the platform enables authentic reviews, personalization and sharing which helps in informed shopping, social curation and discovery, delivering an unparalleled social shopping experience.
But..
Has anyone I know bought it ?
How do I know this Sale/Offer is worth it ?
What is the verdict I can trust?
I trust my friends for recos...
But at which merchant are they buying ?
What are they buying ?
What is their view on this place ?IF ONLY I COULD COLLATE FRIENDS’ EXPERIENCES &
RECOS...
OffersnPals
See Your Friends Reviews Before Buying
Social Discovery of great offers and merchants
Share your own reviews, buys and experiences
And of course..
BUY
SOCIAL SHOPPING MARKETPLACE
Revolutionizes online shopping by enabling you to..
How It Impacts ?
Arjun raved about “Drona
Archeries”
Tom Bought an offer by “Sports Inc”
Chloe bought a dress from “Vrinz”
“Himalaya Inc”offers 40% Discount on Ice
FEED USER SEES ON OFFERSNPALS VALUE TO USERS
Must be a nice place
(SOCIAL DISCOVERY)
I will check this place to
buy my sneakers
(DISCOVERY + BUY)Chloe is fashionable. So Vrinz
must be top class (TRUSTED
REVIEW)
I am so looking for Ice
Packs
(DISCOVERY + BUY)
And convenience of A Single Platform
Shopping
Reviews (Only on Food, anonymous and hence not helpful)
Sharing
No sharing/social reviews
The Mobile Epiphany
This place, 200 meters from here is running a 20% Off. It’s been rated 4 Stars by your friends
Tom, Kick, Harry and Achilles. Other users rated it 5 Stars. 2 of your friends bought from here
<SEE REVIEWS> <SEE OFFER> <BUY NOW>
Social. Local. Mobile.
Shopping.
Good Stuff
No “Platform” Available• Not designed for commerce• No Reviews facility. Likes isn’t a review• Limited Reach through Pages for small guys• Can’t create customized Sales/Offers• Makes sense for big brands only
Facebook Page:
G-Market:
• Not Social.• No social reviews/curation/discovery
And Problems With Deal Sites..
They control the economics
Marketing is weak and transient
Too much paper work, contracts etc
How we solve problems for merchants
Self service platform. Sell what you want at the price you want. Whenever. Whatever Quantity
Detailed profile page. Permanent exposure
No separate contracts, no paperwork mountains
MARKETING
SALES & ECONOMICS
Reviews, Offers, Sales can be shared across social networks. Permanent viral reach potential
Positioning: Where Do We Fit
Local Commerce Capabilities
Soci
al C
apab
ilitie
s
Groupon/G-Market etc
OffersnPals
Business Basics
• Unique product offering competitive strength
• Fee on each transaction - Robust Revenue model
• Huge market size
• Massively Scalable
• Platform on merchant side means costs low on sales and peripheral staff
Reemphasis On Business Model
• We are a platform model. No warehousing, no inventories, no logistics. Structurally low on cost and cash burn
• Fee on transactions. Elegant and Robust model
• Abstraction of a stock market. Connect and charge fee
Marketing Plan
• Key Segment: Women, 20-40 age group
• Their online time is spent on Facebook, Blogs, Search and Videos
• Facebook Ads, Influencer Bloggers
• SEO and AdWord campaigns for other categories
• Inherent virality through sharing, invite, referrals etc
Where We Are • Product Live• Quite a bit of Merchants and Users On Board• Live Offers• Ratio of Registered Users/Visitors ~25%
Where we want to be
• 1 years focus on Singapore, add new market every 3-4 months afterwards.
• Attain top 2 position in Social/Group shopping space in every market we operate
• Present in South East Asia and India within 3 years
Team
• Sandeep Srivastava: Mentor/Advisor – Sandeep, a Stanford, IIT and Wharton School Alum, is a serial entrepreneur, having started and successfully exiting his first business in US. Now, he is running a new venture in India in healthcare space. He helps us with big picture guidance and strategy.
• Varun Kumar: Founder/CEO – Varun has worked in Financial Services for around 7 years at firms like CLSA, Morgan Stanley. In his last role at Religare, a leading Indian Investment Bank, he was responsible for building Indian Equity Sales franchise in Singapore. Varun earned an MBA from IIM Calcutta and BTech from Indian Institute of Technology. He held merit scholarships at both the institutes.
• Vikas Kumar: Engineering Director (Advisor) – Vikas helps us with tech related issues. He has a masters in Computer Science from Indian Institute Of Technology, Kharagpur and work experience with Yahoo and LinkedIn in senior roles
• Vishan Yadav: Asso Director, Engineering – Vishan comes with 8 years of solid experience in Open Source technologies.
One Year Full Fledged Costs (SGD)Item Unit Cost Count Q1 Q2 Q3 Q4
Markets 1 1 1 1Tech Lead 3,000 1 9,000 9,000 9,000 9,000Programmers 1,500 2 9,000 9,000 9,000 9,000Designer 1,200 1 3,600 3,600 3,600 3,600CEO 5,000 1 15,000 15,000 15,000 15,000SalesLead 6,000 0-1 0 0 0 18,000Sales 3,000 4 27,000 27,000 36,000 36,000Marketing Lead 5,000 1 0 15,000 15,000 15,000Admin/Fin/Accts 2,500 1 7,500 7,500 7,500 7,500Marketing Expense 30,000 30,000 30,000 30,000Hardware 3,000 3,000 3,000 3,000Office Expenses 5,000 5,000 5,000 5,000Travel 2,000 2,000 2,000 2,000Misc 2,000 2,000 2,000 2,000Legal 3,000 3,000 3,000 3,000Total Quarterly 116,100 131,100 140,100 158,100
Grand Total – 1 Year SGD 545,400
36,000 users at end of Year 1Breakeven costs around S$ 250,000
Minimum NeededItem Unit Cost Count Q1 Q2
Tech Lead 2,000 1 2,000 2,000Programmers 1,000 1 1,000 1,000Designer 1,000 1 1,000 1,000CEO 4,000 1 4,000 4,000Sales 2,500 3 7,500 7,500Marketing Lead 5,000 1 5,000 5,000Marketing Expense 15,000 15,000Hardware 1,500 1,500Office Expenses 4,500 4,500Travel 0 0Misc 2,000 2,000Legal 3,000 3,000Total Quarterly 46,500 46,500
Grand Total – 1 Year SGD 93,000Customers 15,000Revenue 25,000