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The White House Office of Political Affairs January 26,2007 ?ODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST RTED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGEOR OTHER (EYPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RIlTEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

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Page 1: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

The White House

Office of Political Affairs

January 26,2007

?ODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST RTED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER (EYPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RIlTEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

Page 2: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Historical Look

All 2nd Midterms President Year President's Party President's Party

. . ! Cb Senate e rm m- =

A11 Wartime Midterms Frebid(~nt's par ~rwiclant'e part

RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER KEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR 'RmEN AUTHORIZATION FROM GENERAL SERVICES DMINISTRATION.

Page 3: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Generic Ballot Suggested Tsunami

1

+54 -3 -4 -2 . +8 +3 -30

+9 +3 even -5 +2 +4 -6

IODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST 4TED MARCH 6,2007. MAY BE SUBJECTTO PRMLEGE OR OTHER (EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RIllEN AUTHORIZATION FROM GENERAL SERVICES IMINISTRATION.

Page 4: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

GOP Losses From Scandal, Complacency

10 losing GOP candidates tainted by scandal; 10 in Kerry I

Scandal Seats

GOP Candidates in Kerry Districts

Complacent Incum bents

TOTAL: 22 SEATS*

* TNw, Pmbo, Weldm, and Lewh am in 2 calagOrie. cwh

lODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ,TED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR 3ITTEN AUTHORIZATION FROM GENERAL SERVICES IMINISTRATION.

Page 5: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million
Page 6: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

"Corru~tion" Voters' Top Issue (% "kremely Important," Exit p&ling)

Corruption Economy Terrorism . alues

IODUCED IN RESPONSE TO COMMIllEE DOCUMENT REQUEST LTED MARCH 6,2007. MAY BE SUBJECT M PRIVILEGE OR OTHER :EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR R m N AUTHORtZATION FROM GENERAL SERVlCES )MINISTRATION.

Iraq Immigration Saddi Verdict

Page 7: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Dems Won Corruption, Econ., Iraq Voters

Terrorism

Immigration

Saddam Verdict

Economy

co.rrupt ion

(010 GOP- O/O Dem, Exit Polls)

?ODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST \TED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER (EMPIION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RlTTEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

-' u : i

.:@\ 'f - . *

' 8 1

!;A. :'

I:,:: a, I

Page 8: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Republican Base About the Same

Conservative Voters

soulu?: Exit Polling

IODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST \TED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER :EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RlllEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

Republican 010 of the Electorate:

40

2000 2002 2004 2006

Conservative 010 of the Electorate:

2000 2002 2004 2006

Page 9: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Democrat Base Did Not Grow Democrat Voters

2000 2002 2004 2006

Liberal Voters

2000 ZOO2 2004 2006

m: Exit Polling

PRODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST IATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER EXEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR

Democrat 010 of the Electorate:

39

n,-iII 2000 2002 2004 2006

Liberal 010 of the Electorate:

21 m-n-a 2000 2002 2004 2006

Page 10: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million
Page 11: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Midterm Election Turnout, 1962-2006 (As % of VAP, Center for the Study of the American Electorate)

RODUCED IN RESPONSE TO COMMlllEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER KEMPTlON FROM DISCLOSURE. DO NOT RELEASE WlTHOUT PRIOR RITEN AUTHORlZATlON FROM GENERAL SERVICES DMINISTRATION.

Page 12: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Lost Ground With Swing Voters

I Moderates I I Union Households I

Independents

--'I -18

2000 2002 2004 2006

2000 2002 2004 2006 2000 2002 2004 2006

Swme: Exit Polling

PRODUCED IN RESPONSE TO COMMIREE DOCUMENT REQUEST DATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER EXEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR WRIREN AUTHORIZATION FROM GENERAL SERVICES ADMINISTRATION.

Latinos

-27 -24 vd -40

2000 2002 2004 2006

Suburban

-3

2000 2002 2004 2006

Page 13: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Bigger Losses Among Men

Men 11 11 11

r

-3

2000 2002' 2004 2006

Source: Exit Polling

RODUCED IN RESPONSETO C O M M ~ E DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER XEMPTlON FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR WITTEN AUTHORIZATION FROM GENERAL SERVlCES

Women

0

-13

2000 2002 2004 2006

DMINISTRATION.

Page 14: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Long Term Problems: Among Latinos and Youth Vote

Latino Vote (R - D)

-40

2000 2002 2004 2006 (7) (7) (8) (8)

Sourn: Exit wing

18-29 Vote (R - D)

-2 T

'RODUCED IN RESPONSE TO COMMlllEE DOCUMENT REQUEST l A E D MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER XEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR WRITTEN AUTHORIZATION FROM GENERAL SERVICES LDMINISTRATION.

-9

I I

-22

2000 2002 2004 2006

(17) (11) (17) (12)

Page 15: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Races Extremely Close Because Of GOP Ground Game

- - -- - -- - -- 22 races decided by two points or less- Republicans won 13 and lost 9, including two GOP challengers in GA.

I n 2002 and 2004, just seven races were decided

I by two points or fewer. 18 races decided by fewer than 5,000 votes; R's won 12; all 18 combined were decided by 49,445 votes

6 races decided by fewer than 1,QOO votes; combined margin 3694 votes.

35 raees in which the winner received 51% or less of the ~ooular vote

'RODUCED IN RESPONSE TO COMMIREE DOCUMENT REQUEST IATED MARCH 6,2007. MAY BE SUBJECT TO PRMLEGE OR OTHER XEMPTION FROM DISCLOSURE. DO NOT RELEASE WlTHOUT PRIOR YRlllEN AUTHORIZATION FROM GENERAL SERVICES SMINISTRATION.

Page 16: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

More "Split" Districts Represented By Democrats

62 Democrats represent Bush '04 districts; 8 Republicans represent Kerry '04 districts

I t t t t t t t t l t t t t t t t t t t t t t t t t t t t t l t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t

Democratic Congressmen I n Bush Districts '

RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER XEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR

GOP Congressmen I n Kerry Districts

IRITTEN AUTHORIZATION FROM GENERAL SERVICES .DMINISTRATION.

Page 17: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Democrats Have Precarious Hold On Power

Democrats represent 33 districts President Bush carried with 55% or more of the vote and 2 1 districts where he won 58% or more in 2004

No Republican represents a district Kerry won with more than 53% of the vote in 2004

Of 62 Dems in Bush districts, 23 won election this year with 55% or less of the vote

Almost half the Democratic freshman class- 19 of 41-represents districts President Bush won in '04

IODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST \TED MARCH 6,2007. MAY BE SUBJECTTO PRMLEGE OR OTHER :EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RllTEN AUTHORIZATION FROM. GENERAL SERVlCES )MINISTRATION.

Page 18: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

72 Hours: Voter Registration Made a Difference in Individual Races

I I n 2006,72-hour staff in 45 target districts registered 70,559 new Republicans and identified 1,788,060 new GOP voters

1 4,924 Republicans + Porter Margin: registered by 72 Hour 3,966 votes

I 7,862 Republicans 1111, Wilson Margin: registered by 72 Hour 1,395 votes

RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER KEMPllON FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR 'RITEN AUTHORIZATION FROM GENERAL SERVICES DMINISTRATION.

Page 19: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

72 Hours: AbsenteeIEarly Vote Effort

Voting prior to Election Day carried GOP candidates in close rases

3ODUCED IN RESPONSE TO COMMlllEE DOCUMENT REQUEST \TED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER KEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RlTTEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

CaIifornia-50 (Bilbray) Colorado-04 (Musgrave)

. - 3

Prior to June special Prior to Election Day, election, GOP held GOP held 20,991-vote 14,912-vote advantage advantage over Dems, over Dems ,52%-32%. 46%-30%. .1 e i

. ! - . 8 -

GOP Victorv Marain GOP Victorv Marain:

~q* : 95 votes 5,984 votes + +Lt ;

Page 20: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

72 Hours: Voter Contact Made a Difference in Individual Races

35.0 million voter contacts made between 2/17 and 1117; 12.9 million contacts in the last 96 hours.

585,164 voter contacts (41,666 on E-Day) Reichert Margin: 7,341 votes

448,908 voter contacts -b Porter Margin: 3,966 votes (19,268 on E-Day)

I 335f071 voter contacts Wilson Margin: 1,395 votes (26,203 on €-Day)

I 282,674 voter contacts Pyca Margin: 3,536 votes (12,000 on E-Day)

ODUCED IN RESPONSE TO COMMlllEE DOCUMENT REQUEST ,TED MARCH 6,2W7. MAY BE SUBJECT TO PRIVILEGE OR OTHER EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR 7ITTEN AUTHORIZATION FROM GENERAL SERVICES IMINISTRATION.

Page 21: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Case Study: Nevada-03

Turnout Bv Partv Turnout Bv GOW Universe

GOP DEM IND GOTV Non-GON

3ODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST &TED MARCH 6,2007. MAY BE SUBJECT TO PRIVILEGE OR OTHER I(EUPTI0N FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR - - .~.. . . ~ ~ ....

RlllEN AUTHORIZATION FROM GENERAL SERVICES DMINISTRATION.

Page 22: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

72-Hour Improved On Final Poll Standing

Final Poll

It - w

Election Result A

'RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST IATED MARCH 6,2007. MAY BE SUBJECTTO PRMLEGE OR OTHER XEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR ITE EN AUTHORIZATION FROM GENERAL SERVICES ,DMINISTRATION.

44% 43%

43% 4 1%

44% 46%

46% 46%

44% 44%

Davis Lucas

Bachmann Wetterling

Roskam Duckworth

Pryce Kil roy

Gerlach Murphy

5 1 O/o

44%

5 1 O/O

44%

51% 49%

. 51% 49%

5 1% 49%

+6

+5

+2

+2

+2

Page 23: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

Campaigns Without 72 Hour Lost Ground

A

54% Hayes 50% b - 38% Kissell 50% -16

4 50% Northup 49 O/o

37% Yarmuth 5 1 O/o -15

m 49% Leach 48% 44% Loebsack 5 1%

-8

- L

1 47% Hart 48% I 46% Altmire 52% -5

43% Taylor 46% 49% 54% -2

Shuler

Final Boll Election Result

RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER KEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RlREN AUTHORIZATION FROM GENERAL SERVICES DMINISTRATION.

Page 24: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

2008 House Targets: Top 20 - - -

BC '04 % lr - - "- '06 DEM 9/0

Y". ---.-/ - - .-

. . d. .- . ~

Mahoney - . - 4 9 ~ 3. . I ~ 7s -= 0

&$$ . .:::.~ : McNerney ~ -~ -:-a - - ~ - 53%

OH

IN

PA

PA

1;- IN E NC

TX

WI

O A

fN

(PA

i Space

9 Hill

10 Carney -

08 Murphy

1 Boyda

7 Sestak

8 Ellsworth

11 Ohuler

23 Rodriguez

8 Krrpan

8 Marshall

2 Donnelly

12 Barrow

RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST ATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER KEMPTlON FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RlTlEN AUTHORIZATION FROM GENERAL SERVICES DMINISTRATION.

Page 25: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

I 2008 House GOP Defense PRIORITY DEFENSE

BC '04 O/o '06 GOP % '*, ; ;

Young * . L-. -.

57%

- I - - 62%

MCKM

. .- : - , - N /A

' " 65%

57%

Kirk .:*,<?:. -!- -2.-

53% Hasbrt * T3'. &&,- ; -.z:.. .

60%

Lewis =--I..' -~-. . 55% ;.- j&&

l i n d a l * - ~ ~

S W

mrtlstt * -- 1 S9we t h l a n * L * ,rT

. . . 6344,

Walbera ?-:- . - . -

51%

Myrick * -,- -- B P k ',* Regula * -- - -. . EO% Dent ~~ ;- DWQ mvis * 55%

SODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST \TED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OTHER (EMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR RIllEN AUTHORIZATION FROM GENERAL SERVICES )MINISTRATION.

Page 26: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

& Battle for the Senate 2008 (21 Republicans, 12 Democrats)

r NH a

- I

Senate

33 TOTAL RACES

21 Defense

12 Defense

'RODUCED IN RESPONSE TO COMMITTEE DOCUMENT REQUEST lATED MARCH 6,2007. MAY BE SUBJECTTO PRIVILEGE OR OtnER XEMPTION FROM DISCLOSURE. DO NOT RELEASE WITHOUT PRIOR WITEN AUTHORIZATION FROM GENERAL SERVICES \DMINISTRATION.

Page 27: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

& Yle for the Senate 2008 (21 Republicans, 12 Democrats)

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Page 28: Office of Political Affairs - United States House ......72 Hours: Voter Contact Made a Difference in Individual Races 35.0 million voter contacts made between 2/17 and 1117; 12.9 million

F M e for Governors "07/"08 (7 Republicans, 7 Democrats)

(Gregoire) -v"H MT 1

Republican Offense (4 states)

Republican Defense (5 states)

Not Competitive (5 states) No Race (36 states)