office of science office of biological and environmental research david thomassen, ph.d. chief...
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Office of Science
Office of Biological and Environmental Research
David Thomassen, Ph.D.Chief ScientistBiological and Environmental Research
Biological and Environmental ResearchCommunication Efforts
Department of Energy • Office of Science • Biological and Environmental Research2 BER Overview
BER Communication Team
oDean Cole
oWanda Ferrell
oSharlene Weatherwax
oAnna Palmisano
oDavid Thomassen
Also -
oBetty Mansfield team at ORNL
oBER user facility teams – ARM, JGI, EMSL
Department of Energy • Office of Science • Biological and Environmental Research3 BER Overview
Why communicate?
• Increases awareness of BER programs and changing programmatic research needs
• Provides a consistent and common message
• Builds the fundamental research community around BER science
• Provides transparency and accountability
• Provides information to inspire the next generation of scientists; increases science literacy
Department of Energy • Office of Science • Biological and Environmental Research4 BER Overview
Multiple Audiences
Department of Energy • Office of Science • Biological and Environmental Research5 BER Overview
Comprehensive communication package
• Cross-disciplinary inputs and distribution– Broad inputs ensure product credibility
– Broad dissemination increases awareness
• Multiple products based on audience needs– Content is often “repurposed” after initial distribution
to increase economies of scale
– In its lifetime, the information output from a single workshop may result in the generation of report(s), FOAs, websites, image galleries, brochures, PowerPoint slides, and educational tools
• Multiple distribution platforms– Print– Internet– Face-to-face (workshops; exhibits; presentations)– Direct mail
WorkshopsWorkshops
Programmatic Information
Programmatic Information
ReportsReports
WebsitesWebsites
Meeting Exhibits &
Presentations
Meeting Exhibits &
Presentations
DistributionDistribution
Crossing discipline, audience, platform, & product boundaries
Department of Energy • Office of Science • Biological and Environmental Research6 BER Overview
BER programmatic communication
Facilities Brochures
Department of Energy • Office of Science • Biological and Environmental Research7 BER Overview
Recent BER Workshop Reports
2009
20102010 2010 2009
20062009 2009
Department of Energy • Office of Science • Biological and Environmental Research8 BER Overview
Recent BER Programmatic Brochures
Department of Energy • Office of Science • Biological and Environmental Research9 BER Overview
BER Exhibit
Department of Energy • Office of Science • Biological and Environmental Research10 BER Overview
Programmatic Exhibits
Department of Energy • Office of Science • Biological and Environmental Research11 BER Overview
Exhibits in 2010Genomic Science Program except where noted
▪ Plant and Animal Genome▪ American Society for Microbiology▪ Association for Plant Biotechnology▪ Ecological Society of America (BER)▪ American Geophysical Union (BER)▪ SIM Symposium on Biotechnology for Fuels and Chemicals▪ International Society for Microbial Ecology▪ American Society of Agronomy (ASA), Crop Science Society of America (CSSA), & Soil Science Society of America (SSSA) Tri-Conference ▪ EERE Biomass Meeting▪ Society for Environmental Journalists▪ International Association of Plant Molecular Biology▪ Supercomputing
Department of Energy • Office of Science • Biological and Environmental Research12 BER Overview
Websites
Department of Energy • Office of Science • Biological and Environmental Research13 BER Overview
Sample web statistics
SiteAverage Hits(per month)
Total Hits(per year)
Average Text Page Views(per
month)
Total Text Page
Views(per year)
Average User
Sessions(per month)
Total User
Sessions(per year)
Average
Length of
User Session
(min.)
Number of
Pages Linking to Site
ARM 31,000 388,719
DOE Genomics
1,092,388 12,016,267 82,941 912,346 253,799 2,791,789 12 2,377
Genomics:GTL
406,613 4,879,352 118,467 1,421,600 51,583 618,997 23 2,772
Human Genome Project
Information
10,711,911 117,831,023 1,079,913 11,879,043 360,427 3,964,702 1120,666
All Three Sites
12,210,912 134,726,642 1,281,321 14,212,989 665,809 7,375,488 15 25,815
Department of Energy • Office of Science • Biological and Environmental Research14 BER Overview
Other distribution and outreach
• Direct mail examples
• Mailing BER brochure to select division directors at national laboratories
• Via web requests for documents
• Research, business, and finance (VC) communities
• Science attentive public including educators and students
• Distribution of materials via and on behalf of: JGI, EMSL, BRCs
• Providing handouts and signage at exhibit booth
• Guest booth staffing at appropriate meetings
• Information provided to seminar speakers and workshop leaders (target speakers and meetings and/or respond to requests)
• Media (information supplied as requested)
Office of Science
Office of Biological and Environmental Research
Thank you!
David [email protected]://science.doe.gov/ober