official csri - georgia state university 2015
TRANSCRIPT
Creating an Online Community: The CI Alumni Nation
ATTRACTING AND RETAINING HIGHLY IDENTIFIED ALUMNI FANS
JENNIFER PECORARO, DAPHNE ADEBAYO, WALTER BERGESON, AND BAILEY THORNTON
GEORGIA STATE UNIVERSITY SPORTS ADMINISTRATION
The Centurion Insider Alumni Nation?
One-Stop Multi-Network Online Community
Goal: Attain and Retain highly identified alumni fans regardless of geographical location
Utilizes Web 2.0 (user generated content)
Effectively targets geographically distant alumni
THE SIGNUP PROCESSWhat is the CI Alumni Nation?
Community & Sport Factors
SENSE OF COMMUNITY & SPORT
The Foundation of the CI Alumni Nation
What is the CI Alumni Nation based on? 7 Factors of Sport &
Community (Warner et al, 2011-2013).
How is an online community built? Platform attributes directly
connected to 7 attributes
Administrative Consideration
Common Interest
Competition
Equity of Administrative Decisions
Leadership Opportunities
Social Space
s
Voluntary Action
Utilizing Sport & Community Factors
You Ask, We Answer
Creating the framework based off of the foundation
Online Community
Feature
1. Alumni Members
2. Alma Mater Loyalty
3. Athletics
YOU ASK, WE ANSWER PAGE
Administrative Consideration
Common Interest
Utilizing Sport & Community FactorsCreating the framework based off of the foundation
FAN OF THE WEEK PAGE
Fan of the Week Fan Space BIRGing via social media
(Cialdini et al, 1976).
Online Community Feature
“Treat fellow CI Alumni Nation members with courtesy and respect.”
“Personal attacks will not be tolerated. Your account may be revoked for antagonistic behavior.”
Forum Guidelines
Competition
Equity of Administrative Decisions
Utilizing Sport & Community Factors
Elected Alumni Representative
Creating the framework based off of the foundationOnline Community
FeatureSELECT YOUR ALUMNI REPRESENTATIVE CAMPAIGN PAGE
CI Alumni Nation membership is voluntary for Southeastern State University Alumni.
Online Community Feature
Meet Up Forum
Leadership Opportunities
Social Space
s
Voluntary Action
CI Alumni Network Video MediaUnique CI Alumni Network Features
ALUMNI ACCESS – EXCLUSIVE VIDEO MEDIA PAGE
Exclusive Behind the Scenes video access Team Practices
Facility Tours
Featured footage decided by popular vote
Special Events Coach & Player
Interviews
Alumni access only clips and footage
Customizable Social Media AccessUnique CI Alumni Nation Features
WEBSITE IMAGE
TWITTER #HASHTAG EVENT
Customizable Social Media
Members choose their experience
General and specific social media site access available
Social Media Events
Exclusive #Hashtag events (Hull, 2014).
Embracing Web 2.0 & User ContentUnique CI Alumni Nation Features
WEBSITE IMAGE
DISCUSSION FORUMS PAGE
Discussion Forums
Automatic subscriptions and customizable subscriptions
Utilizes a voting system
Users build reputations
Encourages quality user generated content production (Wasike, 2011).
So Why Use the CI Alumni Nation Platform Design?Using this one-stop multi-network platform
would best attain and retain highly identified alumni fans.
1. One-stop platform for all collegiate athletic information for alumni
2. Emphasizes and values providing members with exclusive access
3. Provides members with customizable options
4. Creates the ideal social space as an online community that can acquire and retain alumni regardless of geographical location
Thank you for your time.
JENNIFER PECORARO
DAPHNE ADEBAYO
WALTER BERGESON
BAILEY THORNTON
2nd Year Graduate Student Email: [email protected]: 678/265-0994
2nd Year Graduate Student Email: [email protected]: 678/524-8756
1st Year Graduate Student Email: [email protected] Cell: 404/543-8732
1st Year Graduate Student Email: [email protected] Cell: 864/415-9403
Feel free to contact us for more information and questions.
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