official destination sites - when and where are they a destination sites - when and where are they a...
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Official destination sites - when and where are they a Top 5 information source?
When I’m deciding
Once I’ve decided
When I’m deciding
Once I’ve decided
When I’m deciding
Once I’ve decided
When I’m deciding
Once I’ve decided
When I’m deciding
Once I’ve decided
When I’m deciding
Once I’ve decided
60% 63% 62% 61% 48% 49%
49% 52% 60% 60% 59% 61%
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H1 FY15 H1 FY16
Visits 10.6m 15.4m
Active Visits 4.9m 6.1m
Referrals 1.0m 1.4m
DREAM
PLAN
BOOK
Dreaming Active Considerers that haven’t done any research about NZ in the past 12 months
Planning Active Considerers that have done some research about NZ in the past 12 months but aren’t ready to book
Booking Active Considerers that have done some research and are now ready to make bookings
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