official power point paynes prairie
DESCRIPTION
For Parks classTRANSCRIPT
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Paynes Prairie is located in 10 miles south of Gainesville, in Micanopy Florida,
right outside the University of Florida boundaries. It stretches 22,000 acres
across in wilderness.
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“To provide resource-based recreation
while preserving, interpreting and
restoring natural and cultural resources.”
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Paynes Prairie is comprised of 25 distinct natural communities which include more than 800 kinds of plants. The park also provides the viewing of alligators, bison, wild horses, and 271 species of birds. A large basin sits in the center of Paynes prairie where grasses, sedges, lush and flowering plants cover the basin and act as a filter, purifying the water in the vast wetland. (Florida Park Services, 2007)
Attractions There is an array of opportunities for visitors: Camping, picnicking Hiking Trails Bicycling Nature watching Guided tours Special on hands projects
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Quarterly attendance records Infrared counters on the trails Broad targeting based on the mission
statement
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Devil’s Millhopper
San Felasco Hammock
Preserve. Gainesville-
Hawthorne State Trail
Silver Springs
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Activities and ProgramsZip-lining!TrailsCampingWater Leisure
Educational ResourcesVisitors CenterObservation Tower
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We will coverStrengthsWeaknessesOpportunitiesThreats
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U.S. National Landmark Easily Accessible A lot of Visitor Opportunities aesthetically pleasing areas, many observing
platforms and wildlife viewing opportunities, various recreational activities (fishing, camping, hiking, bicycling, horseback riding, guided tours)
Very Large (21,000 Acres) The visitor center is centrally located and
presents videos, displays, and maps of the preserve
Cheap Admission Prices ($6 per vehicle) Long Operating Hours (8:00 am until sunset)
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Much of the University of Florida student population is unaware of the many visitor opportunities available at Paynes Prairie
Doesn’t even occur to students to visit Recreational opportunities at Paynes
Prairie are subject to weather conditions Attendance rates are not always
persistent, especially if extreme weather takes place for long periods of time
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The University of Florida student population could be a major target market
Paynes Prairie is not a far drive from the University of Florida. If the student population became more informed about the preserve and everything it has to offer, they may much more inclined to be return customers.
Informational opportunities are a great way to gain public support
Paynes Prairie could expand their efforts in terms of informing people of the importance of maintenance to the preserve. Since it a U.S. national landmark, many people would likely react favorably.
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Weather Other Outdoor Recreational Activities
(especially those that are free) University of Florida students can
participate in many of the same recreational activities at Lake Wauberg at no cost.
Bad Economy
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Young Adults: Ages 18-29 Why?
The dynamic of the groupWe can better understand and
communicate the needs of this age group.Easily attract Most likely to engage in outdoor
recreational activities.
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Social Adventurous, thrill seekers Curiosity Young and physically able to participate Healthy life style Economical Visually and Electronically appeased
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• Easy to read• Subtitles• Visually Attractive• Map• Resources• Activities • Map• Contact Information
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Goal #1 Educate customers about Paynes Prairie in a modern way Objective #1 Create a new informational video within
the next year to be shown within the welcome center. Objective #2 Paint the welcome center in more vibrant
colors within the next year. For example: yellow or red Objective #3 Hire younger employees to manage the
welcome center within the next year. Goal #2 To increase the amount of visitors
Objective #1 Implement a zip line within the next year without interfering with the ecosystem and wildlife.
Objective #2 To increase the advertisements for Paynes Prairie by 10% within the next year via our marketing channels.
Objective #3 To implement a student discount for all students at the University of Florida within the next year.
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Increased popularity in outdoor recreation
Increased popularity among our age group
Appealing:Thrill seekingFun!Cheap Allows for nature appreciation Goes well with the habitat
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Benefits
Location
Supports campaign theme
Other rope courses?
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Flyers Flyers will be posted in dorms and handed out on
campus Sale Promotions
Coupons, Special Student Rates Press Release
“One with Nature” will be promoted as a safe and fun way for students to be physically active
Radio Announcements Kiss 105.3 will be a sponsor and do
announcements as an in-kind donation Word of Mouth
Students will tell their friends about their enjoyable experience
Ad in the Alligator
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Kind of serious Kind of funny Environmental awareness Opportunity for people to feel good
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Chalk & posters on campus
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Overall – sustain a 10% increase in park attendance in year 1.
“How Did You Hear About Us” form Our campaign will start August 1st
2010 Evaluate entire operation at:
August 31st – 1 month evaluationOctober 31st – 3 month evaluationApril 30th, 2011 – 9 month evaluationAugust 1st 2011 – 12 month evaluation