To seek an inspiring and challenging position in account services at an innovative agency where my creativity, keen consumer insights and social media integration skills can be put to use.

Before plunging into the world of advertising, I spent 3 years traveling the world. This has broadened my perspective on many global issues, helped me appreciate diverse cultures and given me an opportunity to experience life from different points of view. I am an open-minded and thick-skinned individual who thrivesin high-pressure situations. I live for the ability to takes chances, push the envelope and raise the bar in all aspects of existence.

Bilingual In-Field Project Manager, GoBee Industries (July 2011-present)o Coordinated experiential and database marketing campaign executions for OLG, Globe & Mail and RBC.o Travelled to surpervise and motivate teams of promotional staff across Ontario.o Supported account management team with infield updates, daily reports and post-program reporting.o Managed onsite technical set up and teardown.o Executed administrative tasks (inventory management, shipping/recieveing promotional material, truck logbooks, staff hours, expenses, etc.)o Balanced customer, location client needs to ensure a successful execution.

Junior Business Manager, Birthplace Inc (June2010-October 2010)o Created and administered statements of work, non-disclosure agreements, work back schedules, budgeting documents and post-mortem reports.o Managed communications with clients, production team and partner agencies.o Independently developed backgrounders and briefs for prospective clients.o Worked with a team to uncover core insights, develop creative concepts and prepare PowerPoint decks for Bloomingdales, General Mills, and Future Shop pitches. o Optimized media budgets for non-profit and smaller scale clients.o Assumed project management responsibilities on a social media campaign for CBS’s Flashpoint. -Grew fan base by over 300% in four weeks -Generated over 11 million measured fan connectionso Helped build Birthplace into a recognizable boutique agency.

Seneca College Creative Advertising Diploma (Business Stream) 2010 GPA: 3.9/4.0o Lead the team that presented the winning pitch for The Royal Agricultural Winter Fair to Zig. o Created a comprehensive detailed media plan for Youth Assisting Youth that is now used as learning material for Seneca adverting students.o Supervised a research project to raise awareness of the Seneca Alumni Association amongst students. Results have lead to direct changes in the client’s marketing communications plan.o Created a fully integrated, national cause marketing campaign for Lululemon, fusing traditional advertising with social media and experiential marketing.

o Promotional Model/Brand Ambassador: Absolut Vodka, Canadian Club, P&G, Lindto Visual Merchandising Specialist: SC Johnson, Dole, CIBC o Advertising Club of Seneca founding member 2009o Doyle Award winner for teamwork 2009/2010o Toronto Advertising Week, Cassies, AdWars volunteer 2011

OBJECTIVE

PROFILE

EMPLOYMENTHISTORY

EDUCATION

ADDITIONALEXPERIENCE

Tanya Shoemaker

tanyacshoemaker@gmail.com4 1 6 . 3 0 0 . 0 3 0 3

Creative Strategy

Are you ready to embark on my journey?

*INSERT AGENCY NAME HERE* meet Tanya