ogtep :* j - willkommen — verbundzentrale des · pdf filestore-design strategy solving...

WILEY

John Wiley & Sons, Inc.

Louis E. BooneUniversity of South Alabama

David L. KurtzUniversity of Arkansas

ogtepj:*I N T E R N A T I O N A L S T U D E N T V E R S I O N

1 4 T H E D B T i O N

I Contents I

PART 1 The Modern Business Environment 1

[chapter 1 ]Opening Vignette

Snuggie: The Break-outBlanket Hit

Hit & MissNintendo Wiinning the

Videogame Wars

BusinessEtiquetteSocial Networking

Hit & MissGoogle Buzz a Bust?

Going GreenExelon Bets on Nuclear

Solving an EthicalControversy

SEC Lax on Oversight?

[Chapter 2 j

Opening VignetteEntropy Surfboards Ride

the Green Wave

BusinessEtiquetteHow to Handle Ethical

Dilemmas at Work

Current Issues in Contemporary BusinessWhat Is Business?

Not-for-Profit Organizations 5

Factors of Production

The Private Enterprise SystemBasic Rights in the Private Enterprise System 10, The Entrepreneurship Alternative 11

Six Eras in the History of Business

The Colonial Period 13, The Industrial Revolution 13, The Age of Industrial

Entrepreneurs 14, The Production Era 14, The Marketing Era 15, The Relationship Era 15,

Managing Relationships through Technology 16, Strategic Alliances 16,

The Green Advantage 17

Today's Business Workforce

Changes in the Workforce 20

The 21st-century ManagerImportance of Vision 23, Importance of Critical Thinking and Creativity 23,

Ability to Lead Change 24

What Makes a Company Admired?

What's Ahead

Summary of Learning Objectives 27, Business Terms You Need to Know 28,

Review Questions 28, Projects and Teamwork Applications 29, Web Assignments 29

Case 1.1 Herman Miller Has Designs on the Future

Case 1.2 Kayak.com

Video Case 1.3 New Harvest Coffee Roasters Brews Up Fresh Business

Today's Environment for Business Ethics andRelated Social IssuesConcern for Ethical and Societal Issues

The Contemporary Ethical Environment

Individuals Make a Difference 40, Development of Individual Ethics 40,

On-the-Job Ethical Dilemmas 41

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XVI Contents

Going GreenStarbucks Introduces a New

Store-Design Strategy


Are Prescription DrugAdvertisements Helpful or

Harmful to Consumers?

Hit & MissSG Blocks Builds Recycled

Homes

Hit & MissBusinesses Battle the High

Cost of Health Care

[chapters]Opening Vignette

Obamanomics: Stimulus toHelp the Economy

Hit & MissSupply, Demand, and

Swings in Oil Prices


Should Alternative EnergyDevelopment Be Relied on to

Create New Jobs?

Hit & MissMicroloans Aid Women's

Businesses

Going GreenTax Credits for an Energy Star

BusinessEtiquetteTips for International Travel


Lululemon Athletica StretchesIts Global Reach

BusinessEtiquetteTips for Understanding

Japanese Culture

How Organizations Shape Ethical Conduct 44

Ethical Awareness 45, Ethical Education 45, Ethical Action 46, Ethical Leadership 47

Acting Responsibly to Satisfy Society 47

Responsibilities to the General Public 49, Responsibilities to Customers 55, Responsibilities

to Employees 57, Responsibilities to Investors and the Financial Community 63

What's Ahead 64

Summary of Learning Goals 64, Business Terms You Need to Know 65,


Case 2.1 Cause-Related Marketing—Give a Day, Get a Disney Day 67

Case 2.2 Greener Shipping—At Sea and in Port 68

Video Case 2.3 Seventh Generation: Beyond Paper and Plastic 69

The Most Challenging Economy in Decades 70Microeconomics: The Forces of Demand and Supply 73

Factors Driving Demand 73, Factors Driving Supply 76,

How Demand and Supply Interact 77

Macroeconomics: Issues for the Entire Economy 78

Capitalism: The Private Enterprise System and Competition 79, Planned Economies:

Socialism and Communism 82, Mixed Market Economies 83

Evaluating Economic Performance 83

Flattening the Business Cycle 84, Productivity and the Nation's Gross

Domestic Product 86, Price-Level Changes 88

Managing the Economy's Performance 91

Monetary Policy 91, Fiscal Policy 92

Global Economic Challenges of the 21 st Century 94

What's Ahead 96Summary of Learning Objectives 96, Business Terms You Need to Know 98,


Case 3.1 An Economic Windfall: The Rise of Wind Energy 100

Case 3.2 Music and Money: Breaking Record-Labels' Stranglehold on Artists 101

Video Case 3.3 Secret Acres: Selling Comics Is Serious Business 102

International Business and Marketing 104Why Nations Trade 107

International Sources of Factors of Production 107, Size of the International

Marketplace 107, Absolute and Comparative Advantage 109

Measuring Trade between Nations 110

Major U.S. Exports and Imports 110, Exchange Rates 111

Contents XVII

Hit & MissWaterford Wedgwood Cracks

under Economic Pressure


How Fair Is Fair Trade?

Going GreenIBM Helps Keep Water

Flowing

Hit & MissToyota's Recall Woes

Barriers to International Trade

Social and Cultural Differences 113, Economic Differences 115,

Political and Legal Differences 116, Types of Trade Restrictions 120

Reducing Barriers to International Trade

Organizations Promoting International Trade 122, International Economic

Communities 123, NAFTA 123, CAFTA-DR 124, European Union 125

Going Global

Levels of Involvement 126, From Multinational Corporation to Global Business 131

Developing a Strategy for International Business

Global Business Strategies 132, Multidomestic Business Strategies 132

What's Ahead

Summary of Learning Objectives 133, Business Terms You

Need to Know 135, Review Questions 135, Projects and Teamwork

Applications 136, Web Assignments 136

Case 4.1 Google and Facebook Face Off in India's Social Networking Wars\

Case 4.2 McDonald's Delivers for Foreign Markets

Video Case 4.3 Smart Design: Life Is In the Details

Part 1 Greensburg, KS: New Ways to Be a Better Town

Part 1: Launching Your Global Business and Economics Career

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[[Chapters]Opening VignetteNokia: From Trees toTelecommunications

Going GreenGreen Mama: Small Business

with a Big Message

BusinessEtiquetteHow to Use Social Networking

in Your Job Search


Good Karma or Bad Karma?

Hit & MissTurning Technologies Creates

High-Tech Jobs

PART 2 How Firms Get Started andSurvive in a Global Environment

Structuring Contemporary BusinessMost Businesses Are Small Businesses

What Is a Small Business? 147, Typical Small-Business Ventures 147

Contributions of Small Business to the Economy

Creating New Jobs 150, Creating New Industries 150, Innovation 151

Why Small Businesses Fail

Management Shortcomings 153, Inadequate Financing 153,

Government Regulation 154

The Business Plan: A Foundation for Success

Assistance for Small Businesses

Small Business Administration 157, Local Assistance for Small

Businesses 159, Private Investors 160, Small-Business Opportunities

for Women and Minorities 160

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Hit & MissOne Small Franchise Produces

One Big Idea

[chapter 6 JOpening Vignette

Revolution Foods Serves Kidsa Tasty Lunch

BusinessEtiquetteCommunicating By Email,

Text Message, or SocialNetworking Updates: You

Don't Have to Be All Thumbs

Hit & MissMarc Ecko's Edgy Designs

Hit & MissBusinesses Based at Home Are

Booming


Entrepreneurs and Ethics: It'sGood Business

Going GreenAdam Lowry and Eric Ryan:

There's a Method to TheirMadness

Franchising

The Franchising Sector 163, Franchising Agreements 163,

Benefits and Problems of Franchising 164

162

Forms of Private Business Ownership 166

Sole Proprietorships 166, Partnerships 167, Corporations 168, Employee-Owned Corporations 169,

Family-Owned Businesses 169, Not-for-Profit Corporations 170

Public and Collective Ownership of Business 171

Public (Government) Ownership 171, Collective (Cooperative) Ownership 171

Organizing a Corporation 172

Types of Corporations 172, Where and How Businesses Incorporate 172,

Corporate Management 173

When Businesses Join Forces 174

Mergers and Acquisitions (M&A) 174, Joint Ventures: Specialized Partnerships 175

What's Ahead 175

Summary of Learning Objectives 176, Key Terms 178, Review Questions 178,

Projects and Teamwork Applications 178, Web Assignments 179

Case 5.1 Military Veteran Robbie Doughty Finds a Second Life as a Business Owner 179

Case 5.2 Cooperative Helps Furniture Stores Compete 180

Video Case 5.3 Seventh Generation Cleans Up with Consumer Products 181

The Role of Entrepreneurs in a Competitive Economy 182What Is an Entrepreneur? 184

Categories of Entrepreneurs 185

Reasons to Choose Entrepreneurship as a Career Path 186

Being Your Own Boss 187, Financial Success 188, Job Security 188, Quality of Life 189

The Environment for Entrepreneurs 189

Globalization 190, Education 192, Information Technology 192,

Demographic and Economic Trends 193

Characteristics of Entrepreneurs 194

Vision 194, High Energy Level 195, Need to Achieve 195,

Self-Confidence and Optimism 195, Tolerance for Failure 196,

Creativity 196, Tolerance for Ambiguity 198, Internal Locus of Control 198

Starting a New Venture 199

Selecting a Business Idea 199, Creating a Business Plan 202, Finding

Financing 203, Government Support for New Ventures 205

Intrapreheurship 205

What's Ahead 206

Summary of Learning Objectives 206, Business Terms You Need

to Know 208, Review Questions 208, Projects and Teamwork

Applications 208, Web Assignments 208

Contents XIX

Case 6.1 Entrepreneurs Help Revitalize New Orleans

Case 6.2 Social Entrepreneurs Run Business for the Common Good

Video Case 6.3 Comet Skateboards: It's a Smooth Ride

Part 2 Greensburg, KS: Greensburg: A Great Place to Start

Part 2: Launching Your Entrepreneurial Career

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[chapter 7Opening Vignette

Indra Nooyi: PepsiCo's TopExecutive


Google Stands Alone: WhenEthics and Business Don't Mix

Going GreenJohnson & Johnson: Caring for

the World

Hit & MissJeff Immelt Tries to Lead GE in

a New Direction

Hit & MissXerox Creates a New Image

of Itself

BusinessEtiquetteManaging a Multigenerational

Workforce

PART 3 Managers—A Key Ingredientin Contemporary Business

How the Managerial HierarchyOperates within a Business OrganizationWhat Is Management?

The Management Hierarchy 218, Skills Needed for Managerial Success 220,

Managerial Functions 221

Setting a Vision and Ethical Standards for the Firm

Importance of Planning

Types of Planning 225, Planning at Different Organizational Levels 226

The Strategic Planning Process

Defining the Organization's Mission 227, Assessing Your Competitive

Position 228, Setting Objectives for the Organization 230, Creating Strategies

for Competitive Differentiation 230, Implementing the Strategy 231, Monitoring

and Adapting Strategic Plans 231

Managers as Decision Makers

Programmed and Nonprogrammed Decisions 231, How Managers Make Decisions 232

Managers as Leaders

Leadership Styles 234, Which Leadership Style Is Best? 235

Corporate Culture

Organizational Structures

Departmentalization 238, Delegating Work Assignments 240, Types of

Organization Structures 241

What's Ahead



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NetApp Builds on Trustand Simplicity

Hit & MissThe Good, Bad, and Ugly of

Executive Pay


Should Paid Sick Leave BeRequired by Law?

BusinessEtiquetteHow to Ask for a Raise

Hit & MissAOL Employees Don't Exit

Voluntarily

Going GreenLabor Unions and Green

Construction

Case 7.1 Ford Drives Out of the Financial Mud

Case 7.2 Live Nation Rocks On

Video Case 7.3 Dan Formosa: At the Forefront of Smart Design

Motivating People and Labor RelationsHuman Resources: The People Behind the People

Recruitment and Selection

Finding Qualified Candidates 255, Selecting and Hiring Employees 256

Orientation, Training, and Evaluation

Training Programs 257, Performance Appraisals 259

Compensation

Employee Benefits 261, Flexible Benefits 263, Flexible Work 264

Employee Separation

Voluntary and Involuntary Turnover 265, Downsizing 265, Outsourcing 267

Motivating Employees

Maslow's Hierarchy of Needs Theory 268, Herzberg's Two-Factor Model of

Motivation 269, Expectancy Theory and Equity Theory 270, Goal-Setting

Theory and Management by Objectives 270, Job Design and Motivation 272,

Managers' Attitudes and Motivation 272

Labor-Management Relations

Development of Labor Unions 273, Labor Legislation 274, The Collective

Bargaining Process 274, Settling Labor-Management Disputes 274,

Competitive Tactics of Unions and Management 275, The Future of Labor Unions 276

What's Ahead



Case 8.1 Google Transforms Human Resource Management

Case 8.2 Strikes: Who Wins, Who Loses?

Video Case 8.3 Seventh Generation Promotes Company Ownership

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Contents XXI


IDEO's InnovativeDesign Teams


Employee Empowerment: Yesor No?

Hit & MissNugget Market Employees:

The Power of Gold

Hit & MissUnited's Clean Teams Send

Customer Satisfaction Soaring

BusinessEtiquetteTune Up Your Listening Skills

Going GreenClorox Comes Clean—

Naturally

[chapter 10]Opening Vignette

The World Cup Get's a KickOut of Jabulani

Going GreenDrilling for Natural Gas—

Clean Alternatives

Hit & MissNRG Models Energy Efficiency

Hit & MissGoodyear Tire & Genencor: A

Sweet Alliance

BusinessEtiquetteMaking the Most of Business

Meetings

Empowering Associates Through Teamworkand CommunicationsEmpowering Employees

Sharing Information and Decision-Making Authority 286,

Linking Rewards to Company Performance 288

Teams

Team Characteristics

Team Size 292, Team Level and Team Diversity 292, Stages of Team Development 293

Team Cohesiveness and Norms

Team Conflict

The Importance of Effective CommunicationThe Process of Communication 296

Basic Forms of Communication

Oral Communication 298, Written Communication 300, Formal

Communication 300, Informal Communication 302, Nonverbal Communication 303

External Communication and Crisis Management

What's Ahead



Case 9.1 SeaWorld Faces a Public Relations Crisis

Case 9.2 Interaction Associates Team Puts Its Expertise to Work

Video Case 9.3 Kimpton Hotels: "Our Employees Are Our Brand"

Operational and Production Aspects ofContemporary BusinessThe Strategic Importance of Production

Mass Production 318, Flexible Production 318, Customer-Driven Production 319

Production Processes

Technology and the Production Process

Green Manufacturing Processes 320, Robots 321, Computer-Aided Design and

Manufacturing 322, Flexible Manufacturing Systems 322, Computer-Integrated

Manufacturing 323

The Location Decision

The Job of Production Managers

Planning the Production Process 327, Determining the Facility Layout 327,

Implementing the Production Plan 329

Controlling the Production Process

Production Planning 333, Routing 334, Scheduling 334, Dispatching 335, Follow-Up 336

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XXII Contents


Multivitamins Produced inChina: Are Stricter Quality

Controls Necessary?

Importance of Quality

Quality Control 337, ISO Standards 338

What's Ahead



Case 10.1 Zara: Zippy Production Means Fast Fashion

Case 10.2 Zappos: How Not to Get Zapped By Customer Service

Video Case 10.3 Kimpton Hotels Puts Green Initiatives to Work

Part 3 Greensburg, KS: No Time to Micromanage

Part 3: Launching Your Management Career

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llChapter 11

Opening VignettePetSmart Pampers Pooches

Hit & MissMoosejaw Mountaineering

Markets a Little MobileMadness

Going GreenThe Tap Project


When Free Credit ReportsAren't Free

Hit & MissPolio Campero and Wal-Mart

Cater to Hispanic Tastes

BusinessEtiquetteCalming the Angry Customer

PART 4 The Basic Tenets of Marketing

Introduction to Marketing StrategiesWhat Is Marketing?

How Marketing Creates Utility 354

Evolution of the Marketing Concept

Emergence of the Marketing Concept 355

Not-for-Profit and Nontraditional Marketing

Not-for-Profit Marketing 356, Nontraditional Marketing 357

Developing a Marketing Strategy

Selecting a Target Market 361, Developing a Marketing Mix for

International Markets 363

Marketing Research

Obtaining Marketing Research Data 364, Applying Marketing

Research Data 365, Data Mining 365

Market Segmentation

How Market Segmentation Works 367, Segmenting Consumer Markets 367,

Segmenting Business Markets 373

Consumer Behavior

Determinants of Consumer Behavior 374, Determinants of Business

Buying Behavior 374, Steps in the Consumer Behavior Process 375

Relationship Marketing

Benefits of Relationship Marketing 376, Tools for Nurturing

Customer Relationships 377

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Contents xxiii

TlChapter 12

Opening VignetteThe Buckle Shines Amid

Retail Gloom

Hit & MissChattem Breathes Life into

Old Brands

Hit & MissSunChips Introduces Greener

Packaging

Going GreenTesta Produce Sells—and

Builds—Green


Teens at the Mall: Good orBad for Business?

BusinessEtiquetteMinding Your Social Media

Manners

What's Ahead

Summary of Learning Goals 379, Key Terms 380, Review Questions 381, Projects and

Teamwork Applications 381, Web Assignments 382

Case 11.1 Green Marketing: Good for Customers, Businesses, and the Earth

Case 11.2 Marketing Gone Wrong: Johnson & Johnson andRisperdai

Video Case 11.3 Zipcar and UNH: Customer-Driven Marketing

Producing and Distributing Goods and ServicesProduct Strategy

Classifying Goods and Services 389, Classifying Consumer Goods and

Services 389, Marketing Strategy Implications 391, Product Lines and

Product Mix 391

Product Life Cycle

Stages of the Product Life Cycle 392, Marketing Strategy Implications of

the Product Life Cycle 394, Stages in New-Product Development 395

Product Identification

Selecting an Effective Brand Name 397, Brand Categories 398,

Brand Loyalty and Brand Equity 398, Packages and Labels 400

Distribution Strategy

Distribution Channels 402

Wholesaling

Manufacturer-Owned Wholesaling Intermediaries 406,

Independent Wholesaling Intermediaries 406, Retailer-Owned

Cooperatives and Buying Offices 407

Retailing

Nonstore Retailers 408, Store Retailers 409, How Retailers Compete 410

Distribution Channel Decisions and Logistics

Selecting Distribution Channels 414, Selecting Distribution Intensity 415,

Logistics and Physical Distribution 416

What's Ahead

Summary of Learning Goals 419, Business Terms You

Need to Know 421, Review Questions 421, Projects and

Teamwork Applications 422, Web Assignments 422

Case 12.1 Luxury Brands Market to Millennials

Case 12.2 The Convergence of TV and the Internet

Video Case 12.3 Secret Acres: Getting the Word Out

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XXIV Contents

Chapter 13

Opening VignetteThe E*Trade Baby Talks Value

Hit & MissHeritage Oaks: "Expect

Success"

Going GreenHow Much Would You Pay for

a Plastic Shopping Bag?

BusinessEtiquetteHow to Negotiate in a Difficult

Economy


Free E-Books: Good or Bad forBusiness?

Hit & MissWill Lower Prices Help Nokia

Regain Its Edge?

Promotion and Pricing of Goods and Services 426

Integrated Marketing Communications 429

The Promotional Mix 430, Objectives of Promotional Strategy 431,

Promotional Planning 432

Advertising 434

Types of Advertising 434, Advertising and the Product Life Cycle 435,

Advertising Media 436

Sales Promotion 441

Consumer-Oriented Promotions 441, Trade-Oriented Promotions 443,

Personal Selling 444

Pushing and Pulling Strategies 449

Pricing Objectives in the Marketing Mix 449

Profitability Objectives 450, Volume Objectives 450, Pricing to

Meet Competition 450, Prestige Objectives 451

Pricing Strategies 452

Price Determination in Practice 452, Breakeven Analysis 452,

Alternative Pricing Strategies 454

Consumer Perceptions of Prices 455

Price-Quality Relationships 456, Odd Pricing 456

What's Ahead 456



Case 13.1 Dollar Stores Muscle In on the Big Discounters 459

Case 13.2 Marketing to the Teenage Crowd 460

Video Case 13.3 Pet Airways Handles Pets With Loving Care 461

Part 4 Greensburg, KS: Think Green, Go Green, Save Green 462

Part 4: Launching Your Marketing Career 463

[chapter 14

Opening VignetteBlackBerry Storm Takes

on the iPhone

PART 5 Using Technology, Information,and Accounting Tools

Managing Information Technology

Data, Information, and Information Systems

Components and Types of Information Systems

Databases 470, Types of Information Systems 471

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,jV,f <~yj,ffefj

Hit & MissWyndham Hotels and Resorts

Database Breached

BusinessEtiquetteCourteous Communications

via Wireless Devices

Going GreenCan Cloud Computing Also Be

"Green" Computing?


Should Employers MonitorEmployees' Internet Use?

Hit & MissCisco Systems Tackles Cloud

Security

Computer Hardware and Software

Types of Computer Hardware 473, Computer Software 475

Computer Networks

Local Area Networks and Wide Area Networks 476, Wireless Local

Networks 477, Intranets 478, Virtual Private Networks 478, VoIP 479

Security and Ethical Issues Affecting Information Systems

E-Crime 480, Computer Viruses, Worms, Trojan Horses, and

Spyware 481, Information Systems and Ethics 482

Disaster Recovery and Backup

Information System Trends

The Distributed Workforce 484, Application Service Providers 485,

On-Demand, Cloud, and Grid Computing 485

What's Ahead

Summary of Learning Goals 487, Business Terms You Need to

Know 488, Review Questions 489, Projects and Teamwork Applications 489,

Web Assignments 489

Case 14.1 HP Rebounds Overseas

Case 14.2 Kaspersky Lab Busts Computer Bugs

Video Case 14.3 Zipcar: Technology Fuels Its Business

Part 5 Greensburg, KS: The Dog Ate My Laptop

Part 5: Launching Your Information Technology and Accounting Career

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[Chapter 15]Opening Vignette

Mark-to-Market Accounting:Who Takes the Hit?

Hit & MissForensic Accountants: Fraud

Busters

BusinessEtiquetteTips for Foreign Corrupt

Practices Act Compliance

Going GreenDeloitte Educates Itself—and

Others—on Sustainability

PART 6 Best Financial Practices

Using Accounting and Financial InformationUsers of Accounting Information

Business Activities Involving Accounting 501

Accounting Professionals

Public Accountants 502, Management Accountants 503,

Government and Not-for-Profit Accountants 504

The Foundation of the Accounting System

The Accounting Cycle

The Accounting Equation 507, The Impact of Computers and

the Internet on the Accounting Process 508

Financial Statements

The Balance Sheet 511, The Income Statement 512,

Statement of Owners' Equity 514, The Statement of Cash Flows 515

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XXVI Contents


Should Whistle-Blowers BeRewarded?

Hit & MissAccounting Is Booming in

Vietnam

[Chapter 16]Opening Vignette

Citigroup Closes Out theFinancial Supermarket

Going GreenTD Bank: "As Green as Our

Logo"

Hit & MissCitigroup Spins Off Primerica,

Inc.

Hit & MissHow News Lifts—or Sinks—

World Stocks

BusinessEtiquetteWhat to Do When Your Credit

Gets Pulled

-*' Solving an EthicalControversy

Can Wall Street RegulateItself?

Financial Ratio Analysis

Liquidity Ratios 518, Activity Ratios 519, Profitability Ratios 520, Leverage Ratios 520

Budgeting

International AccountingExchange Rates 524, International Accounting Standards 524

What's Ahead



Case 15.1 Intacct Provides Accounting Software as a Service

Case 15.2 BDO Seidman: Growing with the 20th Century and Beyond

Video Case 15.3 Pet Airways Is a "Feel-Good" Business

Today's Financial Markets and InstitutionsUnderstanding the Financial System

Types of Securities

Money Market Instruments 536, Bonds 537, Stock 539

Financial Markets

Understanding Stock Markets

The New York Stock Exchange 543, The Nasdaq Stock Market 544, Other U.S.

Stock Markets 545, Foreign Stock Markets 545, ECNs and the Future of Stock

Markets 545, Investor Participation in the Stock Markets 546

Financial Institutions

Commercial Banks 547, Savings Banks and Credit Unions 549,

Nondepository Financial Institutions 550, Mutual Funds 551

The Role of the Federal Reserve System

Organization of the Federal Reserve System 551, Check Clearing and

the Fed 552, Monetary Policy 552

Regulation of the Financial System

Bank Regulation 555, Government Regulation of the Financial

Markets 555, Industry Self-Regulation 557

The Financial System: A Global Perspective

What's Ahead



Case 16.1 Vanguard: A Frontrunner with Investors

Case 16.2 Credit Unions Find a Silver Lining in the Financial Crisis

Video Case 16.3 New Harvest Coffee Goes Beyond Fair Trade

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[chapter 17]Opening Vignette

Intel Places Its Chips on theTable—At Home

Hit & MissUPS: Balancing Risks and

Returns

BusinessEtiquetteTips for Managing Assets


Executive Pay: ShouldShareholders Decide the

Salaries of CEOs?

Going GreenIntel Invests in U.S.

Technology

Hit & MissTPG Hunts for the Hottest

Deals

Managing the Firm's Financial ResourcesThe Role of the Financial Manager

Financial Planning

Managing Assets

Short-Term Assets 573, Capital Investment Analysis 574,

Managing International Assets 575

Sources of Funds and Capital Structure

Leverage and Capital Structure Decisions 576, Mixing Short-Term and

Long-Term Funds 578, Dividend Policy 578

Short-Term Funding Options

Trade Credit 579, Short-Term Loans 580, Commercial Paper 581

Sources of Long-Term Financing

Public Sale of Stocks and Bonds 581, Private Placements 582,

Venture Capitalists 582, Private Equity Funds 582, Hedge Funds 585

Mergers, Acquisitions, Buyouts, and Divestitures

What's Ahead



Case 17.1 ConocoPhillips Divests to Return to Its Core

Case 17.2 Top Hedge Fund Managers Earn Record Paychecks

Video Case 17.3 Comet Skateboards Rides the Triple Bottom Line

Part 6 Greensburg, KS: So Much to Do, So Little Cash

Part 6: Launching Your Finance Career

Greensburg, KS: The Bumpy Road to Recovery

Greensburg, KS: What Lies Ahead?

*APPENDIXESAppendix A Business Law

Insurance and Risk Management

Personal Financial Planning

Developing a Business Plan

Careers in Contemporary Business

Appendix B

Appendix C

Appendix D

Appendix E

GLOSSARY

NOTES

NAME INDEX

SUBJECT INDEX

INTERNATIONAL INDEX

* Appendix A to E are online only - please go to www.wiley.com/go/global/boone or WileyPlus.

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A-18

A-31

A-43

A-53

G-1

N-1

1-1

1-14

I-30

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